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May 2016 -- UA ran a targeted (unknown numbers) program to provide status bumps for some.

This included
- Some GM receiving a free E+ subscription,* some given Silver or Gold
- Some Silvers were bumped to Premier Gold status
- Some Golds were bumped to Premier Platinum status (no RPUs)
- Some Plats were bumped to Premier 1K status (no RPUs, no GPUs)

(* If given an E+ subscription, it will not appear under the "Subscriptions" section in one's MP account, but a message appears during the booking process that confirms E+ seats are available to such people. The E+ subscription is good only for U.S. flights, and maybe only for continental U.S. flights.)

Status bumps appear to generally be 1 level but there have been some reportedly 2 levels bumps (too small in number to have a high confidence level).
These status bumps are effective until end of January 2017.

The status bumps are only effective on UA/UX flights and does not include a bump in *A status. No MP card with bumped status will be provided (limiting ability to use for *A lounge access per UA e-mail). NOTE: there are a few reports of peoples digital cards reflecting the gifted bump in status. 2nd NOTE: There are also reports that the bumpees are getting the *A status associated with their bump in status.

No reports of equivalent bumps to GS.

Some were notified by email -- others noticed their bumps by viewing their online account.

The quantity, demographics or reason for this target promo have not be announced by UA. UA has acknowledged the program on some social media outlets (Twitter Link 1, Twitter Link 2, ...) More details can be found on this UA offer page TB3330. UA has suggested posting feedback at https://unitedairtime.com .