Oct 8, 2015, 1:41 pm
Last edit by: aacharya
http://newsroom.united.com/2015-10-08-United-Airlines-Toasts-New-Partnerships-That-Bring-More-Premium-Beverages-on-Board
United Airlines Toasts New Partnerships That Bring More Premium Beverages on Board
Airline adds Crafthouse Cocktails' Moscow Mule and Buffalo Trace Bourbon Whiskey
CHICAGO, Oct. 8, 2015 /PRNewswire/ -- United Airlines is expanding its selection of premium beverages to offer customers two new options. The airline now offers Chicago-based Crafthouse Cocktails' Moscow Mule on United-operated North and Central America flights, and Buffalo Trace Kentucky Straight Bourbon Whiskey on flights worldwide.
Crafthouse Moscow Mule
Produced with all-natural ingredients, Crafthouse Cocktails' Moscow Mule contains small-batch vodka; ginger beer made with organic ginger juice; pure California lime juice; and real cane sugar. Crafthouse's take on the Moscow Mule – a classic vodka cocktail – is also gluten-free.
Buffalo Trace Kentucky Straight Bourbon Whiskey
Made from the finest corn, rye and barley malt at the most award-winning distillery in the world, Buffalo Trace's bourbon whiskey ages in new-oak barrels for years in century-old warehouses until the peak of maturity – giving this spirit a rich and complex taste, with hints of vanilla, toffee and candied fruit.
"We are pleased to partner with Crafthouse Cocktails and Buffalo Trace to offer our customers these popular drinks," said Tom O'Toole, United's senior vice president and chief marketing officer. "These new selections further enhance and expand our choices for the tastes of today's passengers."
On board, passengers may purchase a 200-milliliter bottle – enough for two servings – of Crafthouse's Moscow Mule for $12.99.
A 50-milliliter miniature bottle of Buffalo Trace will be complimentary in premium cabins and $8.99 in United Economy.
In addition, Crafthouse's Moscow Mule and Buffalo Trace bourbon whiskey will be available in dozens of domestic United Club locations and in the airline's U.S. United Global First Lounge locations. London Heathrow Airport's United Club will also offer Buffalo Trace.
Airline adds Crafthouse Cocktails' Moscow Mule and Buffalo Trace Bourbon Whiskey
CHICAGO, Oct. 8, 2015 /PRNewswire/ -- United Airlines is expanding its selection of premium beverages to offer customers two new options. The airline now offers Chicago-based Crafthouse Cocktails' Moscow Mule on United-operated North and Central America flights, and Buffalo Trace Kentucky Straight Bourbon Whiskey on flights worldwide.
Crafthouse Moscow Mule
Produced with all-natural ingredients, Crafthouse Cocktails' Moscow Mule contains small-batch vodka; ginger beer made with organic ginger juice; pure California lime juice; and real cane sugar. Crafthouse's take on the Moscow Mule – a classic vodka cocktail – is also gluten-free.
Buffalo Trace Kentucky Straight Bourbon Whiskey
Made from the finest corn, rye and barley malt at the most award-winning distillery in the world, Buffalo Trace's bourbon whiskey ages in new-oak barrels for years in century-old warehouses until the peak of maturity – giving this spirit a rich and complex taste, with hints of vanilla, toffee and candied fruit.
"We are pleased to partner with Crafthouse Cocktails and Buffalo Trace to offer our customers these popular drinks," said Tom O'Toole, United's senior vice president and chief marketing officer. "These new selections further enhance and expand our choices for the tastes of today's passengers."
On board, passengers may purchase a 200-milliliter bottle – enough for two servings – of Crafthouse's Moscow Mule for $12.99.
A 50-milliliter miniature bottle of Buffalo Trace will be complimentary in premium cabins and $8.99 in United Economy.
In addition, Crafthouse's Moscow Mule and Buffalo Trace bourbon whiskey will be available in dozens of domestic United Club locations and in the airline's U.S. United Global First Lounge locations. London Heathrow Airport's United Club will also offer Buffalo Trace.
More Premium Beverages on Board-Crafthouse Cocktails MoscowMule/Buffalo Trace Bourbon
Oct 1, 2015, 9:25 pm
#1
Original Poster
Join Date: Aug 2013
Programs: UA-GS, Hyatt-Defiantly Diamond, Marriott-Platinum, SPG-Platinum
Posts: 499
More Premium Beverages on Board-Crafthouse Cocktails MoscowMule/Buffalo Trace Bourbon
There is finally hope for men and women of good taste, those that understand and enjoy a fine Kentucky-born and bred spirit: Buffalo Trace is available this month on UA flights worldwide. Jim Beam Devil's cut isn't the best, but was a big step up from Jack (but then again, what isn't?), so this is really a change I'm gonna like!
(This per the last page of the October Hemispheres magazine.)
(This per the last page of the October Hemispheres magazine.)
Oct 1, 2015, 11:28 pm
#3
Join Date: Feb 2011
Location: LAX
Programs: UA:1k; MR: PLT; Hilton: Gold
Posts: 1,324
There is finally hope for men and women of good taste, those that understand and enjoy a fine Kentucky-born and bred spirit: Buffalo Trace is available this month on UA flights worldwide. Jim Beam Devil's cut isn't the best, but was a big step up from Jack (but then again, what isn't?), so this is really a change I'm gonna like!
(This per the last page of the October Hemispheres magazine.)
(This per the last page of the October Hemispheres magazine.)
Oct 2, 2015, 3:39 am
#4
Join Date: Dec 2010
Location: WAS-ish
Programs: UA 1K-MM + UC, Marriott Plat, National Exec
Posts: 1,341
That is a change I like!
Presumably it's another move to copy DL, which also serves a decent bourbon (Woodford Reserve). I tried the Devil's Cut earlier this year and ended up taking two minis home for the kids because I couldn't choke it down.
Anyway, this will mean a drinkable beer (Goose Island IPA) and a drinkable bourbon. Now, any chance we can get a drinkable Scotch to replace White Label?
Presumably it's another move to copy DL, which also serves a decent bourbon (Woodford Reserve). I tried the Devil's Cut earlier this year and ended up taking two minis home for the kids because I couldn't choke it down.
Anyway, this will mean a drinkable beer (Goose Island IPA) and a drinkable bourbon. Now, any chance we can get a drinkable Scotch to replace White Label?
Oct 2, 2015, 7:26 am
#9
Join Date: Apr 2009
Location: LAX
Programs: UA Plat MM, CM Plat, Amex Plat, Hertz CP, Hyatt Globalist, SPG Gold, Vons Club
Posts: 6,844
Very Nice Indeed. I have been to the Buffalo Trace Distillery and really enjoy their offerings. Eagle Rare is my Favorite and now Buffalo Trace on UA. I am looking forward to it on my next flight, Thanks UA.
Oct 2, 2015, 7:42 am
#10
Join Date: Feb 2008
Programs: 6 year GS, now 2MM Jeff-ugee, *wood LTPlt, SkyPeso PLT
Posts: 6,526
count me as a
^^
I found United's entire lack of drinkable spirits to be a real turn off, they were badly behind the curve. And when buying a ticket, the through of a Woodford Reserve vs. basically nothing to drink on UA (sorry, I'm not interested is drinking swill like Jack Daniels).
Curious if this was in the works before Jeff got canned (i.e. defenestration "savvy" leader finally woke up to how awful the soft product was) or its a new and quick switch to address (as Oscar appears to be doing) some of the real points of soft product disastisfaction like the coffee.
I found United's entire lack of drinkable spirits to be a real turn off, they were badly behind the curve. And when buying a ticket, the through of a Woodford Reserve vs. basically nothing to drink on UA (sorry, I'm not interested is drinking swill like Jack Daniels).
Curious if this was in the works before Jeff got canned (i.e. defenestration "savvy" leader finally woke up to how awful the soft product was) or its a new and quick switch to address (as Oscar appears to be doing) some of the real points of soft product disastisfaction like the coffee.
Oct 2, 2015, 7:52 am
#11
FlyerTalk Evangelist
Join Date: Jul 2007
Location: CLT
Programs: UA 1K, SPG Platinum, Penalty Box 2K, PWP Posting Unit 9
Posts: 13,514
Curious if this was in the works before Jeff got canned (i.e. defenestration "savvy" leader finally woke up to how awful the soft product was) or its a new and quick switch to address (as Oscar appears to be doing) some of the real points of soft product disastisfaction like the coffee.
Oct 2, 2015, 10:38 am
#12
Join Date: Feb 2008
Programs: 6 year GS, now 2MM Jeff-ugee, *wood LTPlt, SkyPeso PLT
Posts: 6,526
Its possible that UA worked out a deal with Buffalo Trace, and is paying extra to have it stocked, but I think its probably more likely that the caterer stuck a deal, and UA chose to add it as the price addition was probably relatively small, and which could be done quickly.
curious if anyone knows which it is?
Oct 2, 2015, 11:03 am
#13
Join Date: Apr 2007
Location: SEA
Programs: UA Plat, AS MVP, HH Gold, MR Gold
Posts: 1,848
I have to say that the Woodford has been a highlight of my travels with DL.
This is…wait for it…a change I am going to like!
(Now to really be competitive, it should be free in international Y.)
This is…wait for it…a change I am going to like!
(Now to really be competitive, it should be free in international Y.)
