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-   -   UA New livery scheme? (https://www.flyertalk.com/forum/united-airlines-mileageplus/1492909-ua-new-livery-scheme.html)

N830MH Aug 10, 2013 9:48 am

UA New livery scheme?
 
Will UA to change a new livery scheme? Because they did not have a brand new livery scheme right after CO is merger with UA. It wasn't their fault. Because it still have old livery scheme.

http://www.cardatabase.net/modifieda...g/00012191.jpg

Let the speculation begin.

Pi7473000 Aug 10, 2013 10:05 am

It is time they do. The globe is outdated and represents poor services since the merger. It is time United moves into the 21st century with its logo and advertising. The United brand is cheap toay since the merger and the planes do not feel United. It is dated fom the 1990s. Branding means a lot in this industry and the continentalized United globe has not been representative of a great airline. Hopefully they will develop a more premium brand soon with a new scheme!

UA-NYC Aug 10, 2013 10:14 am

I could really get behind the new take on the old CO logo Saul Bass designed - bottom of the page

http://blog.pixellogo.com/logo-brand...w-logo-design/

Not sure if the "meatball" as I've seen it referred to carries baggage for any PMCO flyers though...

RobOnLI Aug 10, 2013 10:20 am

Does anyone else have a problem with that photo showing the plane 'on the ground' with no wheels down? :)

It's an OK graphic. I wonder if they are just going through different variations for a future roll out and this is just one of them. Reminds me a bit of the new American logo.

-RM

hydrogen Aug 10, 2013 10:21 am


Originally Posted by UA-NYC (Post 21248300)
I could really get behind the new take on the old CO logo Saul Bass designed - bottom of the page

Reminds me of Pan Am.

UA-NYC Aug 10, 2013 10:23 am


Originally Posted by hydrogen (Post 21248340)
Reminds me of Pan Am.

I see the comparison - but you could also say the the current bingo cage looks like it even more :D

UnitedFlyGuy Aug 10, 2013 10:23 am


Originally Posted by N830MH (Post 21248173)
Will UA to change a new livery scheme? Because they did not have a brand new livery scheme right after CO is merger with UA. It wasn't their fault. Because it still have old livery scheme.

http://www.cardatabase.net/modifieda...g/00012191.jpg

Let the speculation begin.

This mockup has been around since the merger was announced. Not official from UA, a fan mockup.

JD3030 Aug 10, 2013 10:32 am

I flew out of YYT on this 737-900 last week. New on the inside, classic on outside. I would support a livery overhaul back to good days.

http://s23.postimg.cc/txzf6xsmj/IMG...729_083654.jpg

IAH-OIL-TRASH Aug 10, 2013 10:35 am


Originally Posted by Pi7473000 (Post 21248251)
...The globe...represents poor services since the merger...

Right...

"I don't fly the airline with the globe anymore because it has poor service" or "I don't fly United anymore because of poor service"? If you want to change something "because it represents poor service", try the word "United". You can keep or modify both, but just changing livery isn't gonna change anything.

bse118 Aug 10, 2013 10:44 am


Originally Posted by N830MH (Post 21248173)
Will UA to change a new livery scheme? Because they did not have a brand new livery scheme right after CO is merger with UA. It wasn't their fault. Because it still have old livery scheme.

There are many, many, many things I would prefer to see UA invest in before spending a dollar on coming up with a new livery .

UAPremExecflyer Aug 10, 2013 10:54 am

Who's going to start the thread "How Can I Tell If My Plane Is Painted In The New Colors?" :p;)

cerealmarketer Aug 10, 2013 10:59 am


Originally Posted by UnitedFlyGuy (Post 21248355)
This mockup has been around since the merger was announced. Not official from UA, a fan mockup.

Yup...nothing to speculate. Just a fan boy creation.

jn in ca Aug 10, 2013 11:25 am


Originally Posted by UAPremExecflyer (Post 21248494)
Who's going to start the thread "How Can I Tell If My Plane Is Painted In The New Colors?" :p;)

If I start that thread, does someone have the answer? Last year in DEN and SAN, each time I saw one of the old battleship gray planes. Don't know how I could've known that from the inside. :confused:

On the livery thing, out of all the things where they had to choose between UA and CO, I still cannot believe that they dumped the tulip. I would've preferred naming the airline Continental and keeping the tulip.

BlueZebra Aug 10, 2013 11:43 am


Originally Posted by bse118 (Post 21248447)
There are many, many, many things I would prefer to see UA invest in before spending a dollar on coming up with a new livery .

Amen.

BearX220 Aug 10, 2013 11:51 am


Originally Posted by bse118 (Post 21248447)
There are many, many, many things I would prefer to see UA invest in before spending a dollar on coming up with a new livery .

Me too, but remember United has a propensity for rebranding and revising liveries whenever the going gets tough and they want to claim newness. The airline has been through five distinct "look and feel" iterations in 40 years: the red/blue slash with blue cheatline and "Friend Ship" look, the Bass tulip plus white fuseland and orange/red cheatline, the Death Star gray-and-blue, the post-BK "UNITED" plus impressionistic tulip, and the current mess.

American stuck with one look all that time (late 1960s - 2013) without appreciable self-harm.

Changing liveries are what an airline does when it wants to look new and improved, but lacks the skill or money to fix fundamental problems.

The current UNITED + CO globe livery, which I didn't really object to at the outset (I understood the rationale for retiring the tulip - while pmUA took care of topmost elites, the tulip signified misery for the broader traveling population), now stands for such a major meltdown in the history of the airline, I think they will have to rebrand again to usher in the post-Smisek era.


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