FlyerTalk Forums - New TV Commercial for p.s.

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- - New TV Commercial for p.s. (https://www.flyertalk.com/forum/united-airlines-mileageplus/1480960-new-tv-commercial-p-s.html)

Quote:

Originally Posted by weirdlyndon (Post 21050357)

Any response?

Nothing notable. CEO or his assistant CCed the msg to O'Toole saying they will look into it. Who knows...

But do know they were planning a refresh of the soft product at the end of this year.

So I live in the metro NYC area, and have yet to see this commercial since it supposedly had a (regional) launch 4 weeks ago...anyone else seen it recently? Wonder if it got yanked...

Quote:

Originally Posted by UA-NYC (Post 21199971)

So I live in the metro NYC area, and have yet to see this commercial since it supposedly had a (regional) launch 4 weeks ago...anyone else seen it recently? Wonder if it got yanked...

I'm in Manhattan and just saw it as I was FFWDing through commercials tonight. Can't remember if it was for a show recorded today or a few days ago, but it was recent either way.

Update: it came on again, just now. Apparently they're targeting House Hunters watchers ;)

Quote:

Originally Posted by UA-NYC (Post 21199971)

So I live in the metro NYC area, and have yet to see this commercial since it supposedly had a (regional) launch 4 weeks ago...anyone else seen it recently? Wonder if it got yanked...

Haven't seen it, but have seen quite a few subway ads touting p.s. exclusively.

Quote:

Originally Posted by UAL4life (Post 21045433)

They should brig back Pentagram and give them full authority. Nuff said.

that's a nice dream to have, but it seems like a dream nonetheless.

Quote:

Originally Posted by cerealmarketer (Post 21049529)

Here are photos from a PS business flight in January 2005.

http://i1091.photobucket.com/albums/...at111154AM.png

How is this different than what we see today in business class?

In fact, that large size main was downsized by PMUA, and made larger after 3/3/12.

All I can gather is we don't have a 'specialty cocktail' listed on the menu, and no pre-arrival snack. But we're getting a lie flat seat and real personal entertainment screens. Crews are the same.

I say all of this as a critic as well. In fact, recently wrote to senior management about the need to mystery shop Delta on these routes, as they do a much better job than United or AA. And a better job than United PS business circa 2005.

The size of the main course was still the same - it's the plate that got bigger. ;)

Quote:

Originally Posted by bsb21 (Post 21050967)

Yup! On my PS flights, they never brought out the bottle and I dared not ask what it was! :D

It's not a well known brand, and it's in a 187ml bottle, as opposed to a full size bottle.

Quote:

Originally Posted by UA-NYC (Post 21199971)

So I live in the metro NYC area, and have yet to see this commercial since it supposedly had a (regional) launch 4 weeks ago...anyone else seen it recently? Wonder if it got yanked...

I saw it last week during the NBC 11pm news. There is a large billboard near SFO advertising p.s. service as well.

Quote:

Originally Posted by UA-NYC (Post 21199971)

So I live in the metro NYC area, and have yet to see this commercial since it supposedly had a (regional) launch 4 weeks ago...anyone else seen it recently? Wonder if it got yanked...

I've seen it, live in NYC. United also has a bunch of ads at the bus stops in NYC that say "You can still find seats in this city - Rated #1 best seat availability for award travel", or something to that effect. They are plastered throughout the West Village.

Today, I learned about the following new television advertisement from BA:

http://www.youtube.com/watch?v=X1M0p...ature=youtu.be

In their own words: "Our latest TV advert illustrates how we've been investing to make your journey better."

Thought it might be interesting to have a conversation in which we compare and contrast this campaign with recent UA advertising and marketing materials.

Key points:

To pioneer.
To engineer.
To innovate.
To imagine.
To Fly.
To Serve.
Today.
Tomorrow.

How does this compare and contrast with the talking points that UA is offering?