UA second best for "Digital Experience"
 

2nd in something that makes no difference in how you transport passengers from A-B or operate as an airline. What next "United 3rd in being nice to fluffy bunny rabbits"?

If you really only care about getting from point A to point B, why don't you fly more Ryanair? :td:

Anyway, this survey appears to be bogus. United, a company which doesn't "get" social media shouldn't be anywhere near #2. In fact, I'd expect Southwest and VX to be at the top of the charts.

I did say it makes no difference in how you transport passengers from A-B, meaning the manner rather than just the conveyance itself

The survey isn't just about Social Media. For me, being able to check upgrade status in real time on my smart phone is WAY more important than anything they could put on Facebook or Twitter. Of course if I were loyal to WN then I wouldn't need to check the status of any upgrades since they do not offer any F seats on WN branded aircraft.

Ifind new appreciation for technology on United every time I fly Frontier. No mobile boarding pass, no seat changes online, and oh yeah, no mobile at all. I agree, I think United has the better (not the best though) customer facing technology.

The problem I have with this is they're winning awards for these superficial items, when there are still serious fundamental issues with the core technology.

Sure, booking partner awards online is nice, but when the website won't even cut a revenue ticket enough of the time to be a noticed issue, or it barfs on an e-cert and kills my e-cert and doesn't ticket my reservation two times in a week, I'd rather they invest the resources to make their core technology solid for these items.

The upgrade list is a perfect example. 9 times out of 10 I'm not checking the upgrade list to see if I'll get upgraded. I'm checking the upgrade list because their systems are broken. Right now is a perfect example -- I'm on a flight that's been bobbling between R2 and R3 for days, yet no CPU is coming through. I'm only watching the upgrade list because I want finality to this issue. Run the CPU and either give it to me or give it to someone else and be done with it.

Or if I'm on an award ticket, and it's not recognizing my credit card upgrade benefits. I check the upgrade list because I don't trust their checkin process, and I want to see if it added me like it should have (IME it usually doesn't).

The foundation of the house is cracked, yet they're building a beautiful sunroom addition while putting on a nice coat of paint. Their priorities are totally off.