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"I don't always get social media" - Bergsrud

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"I don't always get social media" - Bergsrud

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Old Jun 26, 2012, 11:45 am
  #16  
 
Join Date: Oct 2002
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Originally Posted by UAL4life
/facepalm. Seriously I would help them for free at this point.
That is exacly how I feel.
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Old Jun 26, 2012, 11:58 am
  #17  
 
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Originally Posted by JC1120
I think use of social media for most businesses is overrated. This includes airlines.

Yes, they need a strategy involving it, but it needs to be down on the list as to where they spend their $$.
+1
Life's too short to spend it reading tweets or Facebook all day.
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Old Jun 26, 2012, 12:07 pm
  #18  
 
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Originally Posted by JC1120
I think use of social media for most businesses is overrated. This includes airlines.

Yes, they need a strategy involving it, but it needs to be down on the list as to where they spend their $$.
I disagree. It should really be near the top as far as spend and attention goes. It's one of the most measurable forms of non-advertising and engenders a level of brand loyalty that most businesses can only ever hope to achieve.

The old ways of marketing really need to die.
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Old Jun 26, 2012, 12:13 pm
  #19  
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Originally Posted by JC1120
I think use of social media for most businesses is overrated. This includes airlines.

Yes, they need a strategy involving it, but it needs to be down on the list as to where they spend their $$.
Originally Posted by unavaca
I disagree. It should really be near the top as far as spend and attention goes. It's one of the most measurable forms of non-advertising and engenders a level of brand loyalty that most businesses can only ever hope to achieve.

The old ways of marketing really need to die.
And I think you're both right. And wrong.

There absolutely has to be a strategy and it needs to be a coherent and integrated one. But that doesn't mean it requires a ton of spending. Yes, there needs to be some investment in the area but it doesn't have to be the most significant marketing cost center at all.

Also, if your social media strategy is only about marketing then you're doing it wrong.
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