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-   -   Continentalization of DIA (https://www.flyertalk.com/forum/united-airlines-mileageplus/1312376-continentalization-dia.html)

SFO 1K Feb 9, 2012 4:40 pm

Continentalization of DIA
 
When I started connecting at IAH I noticed no matter where I turned, I was never far from an ad for a CO credit card. At the gates, in the club, along the walls next to moving walk ways. Basically all advertising space in the airport was owned by Chase/CO.

At DIA a few weeks ago a sign went up that you see as you exit the United Club - something along the lines of "proud to serve Denver for the past 75 years". That's safe.

Last night when I got off a flight from Dallas, I noticed that the backside of the new flight status screens are now covered with Explorer Card ads. As I approach the escalators to the trains, there are rotating billboards for Explorer Cards. Of course, there are ads when you leave TSA and head down the escalators to the train - except when WN trumps UA.

It's madness, you can't escape credit card ads everywhere.

Ugh....

uwr Feb 9, 2012 6:14 pm

I don't think it has anything to do with Continentalization.

I think that the airport is selling ad space to maximize revenue. Better that than increasing fees.

halls120 Feb 9, 2012 6:18 pm


Originally Posted by uwr (Post 17985822)
I don't think it has anything to do with Continentalization.

I think that the airport is selling ad space to maximize revenue. Better that than increasing fees.

I think you are correct, but he has a point. When you walk from the IAD C train station back to the "temporary" train station, you are assaulted by an unbroken line of Explorer card ads. As you go up the escalator, two huge Explorer card banners. No variety, just the same ad, ad after ad, after ad after.....

exerda Feb 9, 2012 7:16 pm


Originally Posted by halls120 (Post 17985843)
I think you are correct, but he has a point. When you walk from the IAD C train station back to the "temporary" train station, you are assaulted by an unbroken line of Explorer card ads. As you go up the escalator, two huge Explorer card banners. No variety, just the same ad, ad after ad, after ad after.....

To be fair, IAD has had UA credit card offers plastered over it for some time.

I just wish they'd take a tiny bit of the revenue from those cards and invest in the real midfield concourse.

ucc Feb 9, 2012 7:26 pm

Sounds more like Chasization to me.

born sleepy Feb 9, 2012 8:46 pm

I guess you haven't been to ORD lately which is infested with card barkers. Unsure which of 7,294 various cards they're hawking but I give them a wide berth. I cancelled my UA whatever card last month. Annual fee was absurd.

bmvaughn Feb 9, 2012 9:03 pm

This is not Continental.... it's Chase. I am sure that either UA or the airport gets the revenue.

BTW, what do you see when browsing FT? I see a lot of Explorer ads :)

Critic Feb 9, 2012 10:11 pm


Originally Posted by born sleepy (Post 17986568)
I guess you haven't been to ORD lately which is infested with card barkers. Unsure which of 7,294 various cards they're hawking but I give them a wide berth. I cancelled my UA whatever card last month. Annual fee was absurd.

THANK YOU. I was waiting for someone to note that ORD was wall-to-wall Chase MP card advertisements for years now.

Everyone's in such a hurry to demonize whichever side isn't "yours"...how about we all just step back and BREATHE a little bit?

SFO 1K Feb 10, 2012 3:30 am

Well I'm glad that all our hubs have been plastered to pieces with these ads, but that doesn't really make it right. And maybe it's just been harder to get the airport authority in Denver to approve adding signage in places it didn't exist before inside the terminal, but just like graffiti defacing otherwise attractive public spaces, the plastering in Denver has gotten much worse of late and I'm not pleased about it.

GBadger Feb 10, 2012 8:32 am


Originally Posted by halls120 (Post 17985843)
I think you are correct, but he has a point. When you walk from the IAD C train station back to the "temporary" train station, you are assaulted by an unbroken line of Explorer card ads. As you go up the escalator, two huge Explorer card banners. No variety, just the same ad, ad after ad, after ad after.....

I find it ironic that this specific post should have a large explorer ad in it on FT :D.

brp1264 Feb 10, 2012 8:55 am

Figure you'd get a kick out of this
 
Figured you'd get a kick out of flyertalk's advertisement in your post:

http://i.imgur.com/BeR7U.png

TA Feb 10, 2012 8:57 am

I just took a photo yesterday from the window during pushback -- every gate till the end of the concourse filled with Continental-liveried tails, including the RJs gates. It was impressive.

Not sure how to post the photo here...

halls120 Feb 10, 2012 10:15 am


Originally Posted by brp1264 (Post 17988827)
Figured you'd get a kick out of flyertalk's advertisement in your post:

http://i.imgur.com/BeR7U.png

LOL, thanks!


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