"You're going to like where we land." UA's New Ad Campaign
May 20, 2011, 8:45 am
#31
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In Manhattan, DL seems to have a more visible presence than CO/UA and/or AA when it comes to ad placement.
Perhaps it is time to find DL ads to demonize too.
Was that a reference to just NYC area service to London? I was under the impression that for years now AA still has flights to London from other airports in the US where it only has two classes of service.
Perhaps it is time to find DL ads to demonize too.
Was that a reference to just NYC area service to London? I was under the impression that for years now AA still has flights to London from other airports in the US where it only has two classes of service.
Last edited by GUWonder; May 20, 2011 at 8:50 am
May 20, 2011, 8:45 am
#32
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Guessing the next step by the new CO management will be inaugurating a flight EWR-Shanksville.
Thankfully the ad has been pulled:
http://www.nbcnewyork.com/news/local...d-WTC-NYC.html
Thankfully the ad has been pulled:
http://www.nbcnewyork.com/news/local...d-WTC-NYC.html
May 20, 2011, 8:54 am
#33
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Thankfully the ad has been pulled:
http://www.nbcnewyork.com/news/local...d-WTC-NYC.html
http://www.nbcnewyork.com/news/local...d-WTC-NYC.html
Does anyone know at what time the display was pulled physically?
May 20, 2011, 8:59 am
#34
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In Manhattan, DL seems to have a more visible presence than CO/UA and/or AA when it comes to ad placement.
Perhaps it is time to find DL ads to demonize too.
Was that a reference to just NYC area service to London? I was under the impression that for years now AA still has flights to London from other airports in the US where it only has two classes of service.
Perhaps it is time to find DL ads to demonize too.
Was that a reference to just NYC area service to London? I was under the impression that for years now AA still has flights to London from other airports in the US where it only has two classes of service.
May 20, 2011, 9:21 am
#35
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Honestly -- I see why people are upset by the placement of the ad, but I have to say the connection wouldn't have jumped to my mind.
Last edited by iluv2fly; May 20, 2011 at 11:36 am Reason: off-topic
May 20, 2011, 9:38 am
#36
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Welcome to modern, pervassive advertising. There will always be hits & misses.
Advertising on a massive scale is going to have its share of hits & misses. The person in charge of putting the ad up, physically, is in no way empowered to make decisions about... anything. That person may not even understand English, much less the cultural significance of an area.
A relevant question would be, if this had been brought up to someone who could do something about it, would it have been dealt with appropriately (even if "appropriately" might mean being more "pc" than we really should have to be)? And what is the motivation of people who bring this up to make a public spectacle out of it instead of trying to contact someone at UA?
Last edited by Mike Jacoubowsky; May 20, 2011 at 10:06 am Reason: clarity
May 20, 2011, 9:42 am
#37
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May 20, 2011, 10:04 am
#38
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May 20, 2011, 10:14 am
#39
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Looking at my own marketing, what happens if I'm sending out a snail-mail piece on things you can do with your bike (increase its utility) and out of 10,000 flyers, a handful go to people now deceased and provide an especially sad reminder to a couple of wives or husbands who lost their partner in a bicycle accident? Should I have been going through the obits to look for people to remove from my list? Rather than callously just pushing a button to enable a standard campaign, damn the consequences? (Real-life example, by the way, and you feel terrible taking the phone call or visit from the spouse
)Mistakes like these happen every day, everywhere. Look for an opportunity to make a big deal out of someone's unintentional gaffe and you will find it. The question is, how does the company behind the gaffe deal with it? That's what determines, in my mind, the measure of the company.
Last edited by Mike Jacoubowsky; May 20, 2011 at 10:19 am
May 20, 2011, 10:46 am
#40
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Well the ads are backfiring because COUA has gotten a lot of national and international press/media out of it's lack of sensitivity for using 9/11 flight numbers and now that wonderful ad across from ground zero. All within 48 hours of each other. Oh that's right, COUA really doesn't care what anyone thinks because they are the best and always right. When a company is wrong it simply needs to apologize and admit it. That has been proven over and over again in the business world. 
"We are taking immediate steps to remove them and apologize for the error," a United spokesman said. (A reference to recycling the flight numbers, not the ad)
Did anybody read the article I linked to above, the one mentioned in the Drudge Report? The ads were approved for placement by the MTA.
You can bash Jeff S and the changes he's bringing to flying on UA, but the angst in this thread is misplaced.
+1
Last edited by Mike Jacoubowsky; May 20, 2011 at 11:01 am Reason: clarity
May 20, 2011, 10:57 am
#41
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This story is now on CNN and definitely not UA's fault. The agency that placed the posters is supposed to have them down today. Someone's head will roll for stupidity, but it won't be in Chicago or Houston.
May 20, 2011, 11:00 am
#42
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Thanks for everyone's understanding,
FlyinHawaiian, Co-Moderator
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May 20, 2011, 11:19 am
#43
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I did not lose my father on 9/11 (thank God,) but he just made it out of Building 7. He walks there every day, and I asked him about it. "Poor choice of a place to put it, but not even close to the level of reinstating the flight numbers."
I agree. Not the best. But certainly not the end of the world. And certainly not the fault of Smisek, or any other corporate management at CO, UA, United Continental Holdings...
I've also noticed this intense campaign war, but I primarily see it with DL and UA/CO. AA to a lesser extent
I agree. Not the best. But certainly not the end of the world. And certainly not the fault of Smisek, or any other corporate management at CO, UA, United Continental Holdings...
I've also noticed this intense campaign war, but I primarily see it with DL and UA/CO. AA to a lesser extent
May 20, 2011, 11:43 am
#45
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