TK Website Gets IMC Award
Jul 11, 2012, 10:05 am
#1
Original Poster
Join Date: Jan 2010
Posts: 926
TK Website Gets IMC Award
The TK website gets the best airline site award by the Interactive Media Council.
see: http://www.interactivemediaawards.co...am=94506&cat=1
Now, I really don't understand how they got this award
1- Not possible to select seats for a existing booking.
2- No way to order any special meals over the website.
3- Adding your FF details to a existing booking is also not possible.
You can only view your e-ticket on the site, that's all.
Then there is the bad English
The design isn't any special either.
Is it just me or do you guys also think that the TK website is a relatively poor example in the industry? I would appreciate to read about any feedback!
see: http://www.interactivemediaawards.co...am=94506&cat=1
Now, I really don't understand how they got this award
1- Not possible to select seats for a existing booking.
2- No way to order any special meals over the website.
3- Adding your FF details to a existing booking is also not possible.
You can only view your e-ticket on the site, that's all.
Then there is the bad English
The design isn't any special either.Is it just me or do you guys also think that the TK website is a relatively poor example in the industry? I would appreciate to read about any feedback!
Jul 11, 2012, 11:24 am
#3
Original Poster
Join Date: Jan 2010
Posts: 926
joorinainen I can almost hear you
Jul 11, 2012, 5:19 pm
#6
Join Date: Jan 2011
Location: Europe
Posts: 1,503
"The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement."
Recently i booked few flights with Philippine's low cost carriers and even they have manage my booking section and correct spelling on their website. Like i have mentioned several times. They should really get the basics right. This includes the website.
Recently i booked few flights with Philippine's low cost carriers and even they have manage my booking section and correct spelling on their website. Like i have mentioned several times. They should really get the basics right. This includes the website.
Jul 12, 2012, 12:33 am
#8
Original Poster
Join Date: Jan 2010
Posts: 926
The problem is that this is the second such website award they won over the last three months and this gives them the illusion that they are doing a perfect job. The IT company that got the TK contract is called: Medyasoft and I guess I will write them a letter explaining their shortcomings from a customer standpoint. I hope this will be more helpful than explaining the situation to a TK exec.
Jul 12, 2012, 1:32 am
#9
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 11,070
The problem is that this is the second such website award they won over the last three months and this gives them the illusion that they are doing a perfect job. The IT company that got the TK contract is called: Medyasoft and I guess I will write them a letter explaining their shortcomings from a customer standpoint. I hope this will be more helpful than explaining the situation to a TK exec.
Jul 12, 2012, 2:00 pm
#10
Moderator, Finnair
Join Date: May 2011
Location: MMX (CPH)
Programs: Eurobonus Diamond, QR Gold, AY+ Platinum, A3*G, Nordic Choice Lifetime Platinum, SJ Prio Black
Posts: 14,165
I am mainly bothered with the technical/functional shortcomings, not so much design. (I am especially glad they didn't "optimize" it for 9" screen and touch interface, which seems to be the trend these days)
Jul 12, 2012, 3:57 pm
#11
FlyerTalk Evangelist
Join Date: Aug 2010
Location: Europe & Indonesia
Programs: BAEC Gold, LH SEN, EK ex-Gold, IHG Plat
Posts: 11,571
Absolutely right. Booked a few long hauls not too long ago - through a TA. Damn glad I didn't have to do it via this web site. And they could at least spend some money on someone who actually has a real command of English.
Jul 12, 2012, 11:16 pm
#12
Moderator, Turkish Airlines Miles&Smiles & Accor ALL
Join Date: Apr 2009
Location: BRU
Programs: TK*G, Accor ALL Platinum
Posts: 7,581
The problem is that this is the second such website award they won over the last three months and this gives them the illusion that they are doing a perfect job. The IT company that got the TK contract is called: Medyasoft and I guess I will write them a letter explaining their shortcomings from a customer standpoint. I hope this will be more helpful than explaining the situation to a TK exec.
It would not be that difficult to get the TK site up to scratch: use one or two experienced FTs as "guinea pigs" to improve functionality (booking process, management of miles and most importantly award redemptions, complicates ones!
) and then just employ one native English speaker as copy writer.
Jul 15, 2012, 7:41 am
#14
FlyerTalk Evangelist
Join Date: May 2006
Location: TUN
Programs: TK E+
Posts: 11,230
These awards generally are shady, I remember that bmi's website won several awards and anyone who has ever used the bmi site was more familiar with 404 page than the rest.
It would not be that difficult to get the TK site up to scratch: use one or two experienced FTs as "guinea pigs" to improve functionality (booking process, management of miles and most importantly award redemptions, complicates ones!) and then just employ one native English speaker as copy writer.
It would not be that difficult to get the TK site up to scratch: use one or two experienced FTs as "guinea pigs" to improve functionality (booking process, management of miles and most importantly award redemptions, complicates ones!
) and then just employ one native English speaker as copy writer.Anyway both are really far from efficient websites
Jul 23, 2012, 6:07 am
#15
Original Poster
Join Date: Jan 2010
Posts: 926
