FlyerTalk Forums - Love Hotel Points ??

This article on CNN/Asia today:

http://www.cnn.com/2009/WORLD/asiapc...eref=rss_world

"Seventy-five percent of our guests are members of our points program," he said. "They carry our points cards, they collect points and they receive gifts. That's something people are very comfortable with, and I think that reflects the customers that we attract."

What kind of points are these?
Are they performance-based, or simply proportional to spend?
Can they be converted to FF miles?

So many questions....:D