Why a Loyal Customer Isn’t Always a Profitable One
Jun 22, 2009, 10:46 am
#1
Original Poster
Join Date: May 1998
Location: Salt Lake City, Utah USA
Programs: DL 2MM/PM, HH LT <>, Amex Plat
Posts: 1,283
Why a Loyal Customer Isn’t Always a Profitable One
Article in the WSJ here
But I'll bet that I'm profitable to my chosen air line!
One FT angle they did not address: when loyalty programs earn money by selling points.
One they did sort of: the mistake fare.
The article was too short to discuss marketing metrics and data mining but I'm no expert.
Discuss.
Jim
But I'll bet that I'm profitable to my chosen air line!
One FT angle they did not address: when loyalty programs earn money by selling points.
One they did sort of: the mistake fare.
The article was too short to discuss marketing metrics and data mining but I'm no expert.
Discuss.
Jim
Jun 22, 2009, 11:07 am
#2
Join Date: Jan 2005
Location: Singapore
Programs: SPG LTP, HH D
Posts: 729
Sounds like the article was ghost-written in (SQ) Airline House at Changi.
Jun 22, 2009, 11:20 am
#3
Moderator: Delta SkyMiles, Luxury Hotels, TravelBuzz! and Italy
Join Date: Oct 2001
Location: Los Angeles
Posts: 26,537
As this is already being discussed in the FT Newsstand, I am closing this thread.
Obscure2k
TravelBuzz Moderator
Obscure2k
TravelBuzz Moderator
