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-   -   Should Priceline have a loyalty program with tiers, etc? (https://www.flyertalk.com/forum/travelbuzz/297936-should-priceline-have-loyalty-program-tiers-etc.html)

DisgruntledGoat Jan 25, 04 7:52 pm

Should Priceline have a loyalty program with tiers, etc?
 
Here's my thing - I've abandoned hotel programs out of sheer laziness and frugality. I must use Priceline 15 times a year for hotels. So I guess the question begs to be asked - why doesn't Priceline have a loyalty program? If I got "Priceline Points" towards a stay, I'd be mega happy.

Non-NonRev Jan 25, 04 7:56 pm

Possible explanation: Lack of a competitor using the exact same opaque methodology?

(Hotwire uses a different opaque formula and is generally more expensive).

WillTravel Jan 25, 04 8:56 pm

Savings of 50-75% off rack rate are pretty impressive in terms of building my loyalty. If they instituted such a program it would have to be paid for by raising the service fees.

pynchonesque Jan 26, 04 3:02 am

Well, they could also send you a box of chocolates every time you used them. Sadly, there is no competitive pressure for them to do so, and I prefer lower prices to freebies; TANSTAAFL.

pinniped Jan 26, 04 8:59 am


<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by pynchonesque:
TANSTAAFL.</font>
True...but for certain hotel zones and travel situations, Priceline is pretty dang close as it is today! http://www.flyertalk.com/travel/fttr...um/biggrin.gif

sowalsky Jan 26, 04 9:45 am

I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.

wideman Jan 26, 04 10:03 am


<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by sowalsky:
I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.</font>
Perfectly stated.


SAT Lawyer Jan 26, 04 10:29 am


<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by sowalsky:
I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.</font>
While Priceline may reflect the epitome of disloyalty toward a particular hotel or hotel chain, that doesn't mean that Priceline users are disloyal to Priceline itself. I, like DisgruntledGoat, use Priceline for most of my leisure hotel bookings (probably 90+ percent of the time in my case). Am I loyal to a particular hotel or hotel chain? Absolutely not. Am I loyal to Priceline? Very.

[This message has been edited by cAAl (edited Jan 26, 2004).]

SEA_Tigger Jan 26, 04 11:10 am


<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by cAAl:
Am I loyal to Priceline? Very.</font>
And they repay that loyalty by giving you a mechanism to save a bundle on your hotel stays. http://www.flyertalk.com/travel/fttr...orum/smile.gif


civicmon Jan 26, 04 7:29 pm


<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by WillTravel:
Savings of 50-75% off rack rate are pretty impressive in terms of building my loyalty. </font>
that's my loyalty program right there.

[This message has been edited by civicmon (edited Jan 26, 2004).]


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