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Old Feb 14, 2013, 8:31 pm
  #1  
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One more merger left?
Anyone besides me think that a three-way merger of Alaska, Hawaiian, and Frontier would make a lot of sense?
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Old Feb 14, 2013, 9:06 pm
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Ménage ŕ trois?
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Old Feb 14, 2013, 9:21 pm
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My guess is Frontier airline will be gobble up next.
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Old Feb 14, 2013, 9:26 pm
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Originally Posted by amanuensis
Anyone besides me think that a three-way merger of Alaska, Hawaiian, and Frontier would make a lot of sense?
Alaskan and Hawaiian yes - Frontier and Jet Blue
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Old Feb 14, 2013, 9:26 pm
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Don't forget Spirit. Terrible airline, fantastic route system.
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Old Feb 14, 2013, 9:45 pm
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Originally Posted by tassojunior
Don't forget Spirit.

Terrible airline, Fantastic route system.
Spirit, Jet Blue and Alaskan would be a party. Allegiant will be looking for a buyer soon as well.
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Old Feb 14, 2013, 9:53 pm
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Originally Posted by y2k1jetta
Spirit, Jet Blue and Alaskan would be a party. Allegiant will be looking for a buyer soon as well.
Why - are they in trouble cash flow wise or other?
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Old Feb 14, 2013, 10:47 pm
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One more merger left?
Maybe allegiant and spirit. They both hate their customers so an easy corporate culture to merge.
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Old Feb 15, 2013, 7:40 am
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Originally Posted by windcloud5
My guess is Frontier airline will be gobble up next.
My baseline assumption for Alaska, Hawaiian, and Frontier merging would be that Frontier would be acquirer. The part that I am unsure of is whether the Hawaiian and Alaska brands would be retired or whether it would be one owner with three brands.

I think a business case could be made for either decision. With one brand, you get greater economy of scale. With three brands, you keep the brand equity of Hawaiian and Alaska and you could still have a single frequent flyer program and complete code sharing. There is a precedent for this. Texas Air owned both Continental and Eastern for awhile (along with People Express and the old Frontier). http://en.wikipedia.org/wiki/Texas_Air_Corporation
That is why Continental's FF program was called Onepass. It was "one pass" for all of the airlines that Frank Lorenzo owned.
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Old Feb 15, 2013, 7:52 am
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Let's not forget that Frontier was already acquired out of bankruptcy by Republic.
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Old Feb 15, 2013, 12:35 pm
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Originally Posted by y2k1jetta
Spirit, Jet Blue and Alaskan would be a party. Allegiant will be looking for a buyer soon as well.
I would love to see it. AS is my favorite Airlines but I have little access to it. Jet Blue, HA, and Frontier would be great and just make it a four some.
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Old Feb 15, 2013, 12:40 pm
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I would hope there won't be any more mergers. Fewer competitors means higher fares.
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Old Feb 15, 2013, 12:42 pm
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Originally Posted by amanuensis
Anyone besides me think that a three-way merger of Alaska, Hawaiian, and Frontier would make a lot of sense?
Interesting. Or maybe just make a new alliance.
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Old Feb 15, 2013, 12:50 pm
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Alaska Air Group: $3.5B
Republic Holdings: $466M
Hawaiian Holdings: $300M

I think people don't understand the relative values of these airlines....
Last edited by Dynastar; Feb 15, 2013 at 12:55 pm
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Old Feb 15, 2013, 1:13 pm
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Originally Posted by BA_Jfan
Maybe allegiant and spirit. They both hate their customers so an easy corporate culture to merge.
And they thought nobody noticed.
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