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Air Australia goes bust

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Old Feb 17, 2012, 1:19 am
  #1  
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Air Australia goes bust

Thousands left without flights
300 Air Australia staff stood down
Company unable to pay for fuel
Questions about when the company went broke
No flights in the 'short to medium term'
Turbulence that brought down an airline
No way home as passengers wait on news
Matt O'Sullivan's analysis: Customers jettisoned again

It will take days for the 4000 people stranded by the collapse of Brisbane-based budget carrier Air Australia to make their own way home. The airline went into administration today.

Many passengers will arrive over the weekend but even with Qantas, Jetstar and other airlines helping out, some are unlikely to make it back until early in the week.
Read more:
http://www.smh.com.au/travel/travel-...#ixzz1mcpLWMft
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Old Feb 17, 2012, 3:42 am
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Really no surprise... as soon as they left the military/charter market I knew they were gonna get slaughtered.

They're trying to make money in the leisure market (HKT/HNL) which have notoriously low yields, but without:

1. Low cost structures such as Air Asia
2. Really packing the seats in tight such as Air Asia

Recipe for disaster...
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Old Feb 17, 2012, 9:47 am
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There was an Air Australia?
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Old Feb 17, 2012, 11:32 am
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Moving thread to the FT Travel News Forum.
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Old Feb 17, 2012, 2:04 pm
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Originally Posted by dinoscool3
There was an Air Australia?
I think it went under the name Strategic Air. They just started operating last year I believe. They had pretty low fares out of Brisbane.
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Old Feb 17, 2012, 4:46 pm
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And per http://www.flyertalk.com/forum/trave...elsewhere.html, since this is an airline-specific story, after its brief sojourn here I am moving to the appropriate airline forum while leaving a 30-day-redirect here for those interested.

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Old Feb 17, 2012, 11:29 pm
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Originally Posted by dinoscool3
There was an Air Australia?
Yes, this is Air Australia. Unfortunately, it was very disappointed the news. They didn't have enough financial. They're still losing the money all of the time. They couldn't have a survive for any much longer.
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Old Feb 18, 2012, 2:19 am
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Originally Posted by N830MH
Yes, this is Air Australia. Unfortunately, it was very disappointed the news. They didn't have enough financial. They're still losing the money all of the time. They couldn't have a survive for any much longer.
Pleaded desperately to be reinstated after a number of insurerers removed insolvency cover for them late last year.

Seems the fears were well grounded.

Sad for those stranded, and another blow for the industry here.
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Old Feb 18, 2012, 2:56 am
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But again, as soon as they rebranded, I thought to myself "this isn't gonna last long"...
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Old Feb 18, 2012, 8:55 am
  #10  
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Originally Posted by TAWS
I think it went under the name Strategic Air. They just started operating last year I believe. They had pretty low fares out of Brisbane.
What was the strategy? How ironic?!

LAX
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Old Feb 19, 2012, 3:53 pm
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o well.
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