Virgin America now has a FF program
 

They have started selling tickets, and introduced a frequent flyer program called eleVAte. Please start a forum for Virgin America eleVAte. Currently, there are threads in various other airlines talking about VA and their effect on competition. It would be nice if we could discuss the airline on its own.

You might want to add your comments in the current thread in the Talkboard forum discussing this very topic.

Thanks for the suggestion.

Here's the link for the thread that is currently part of the discussion for the TalkBoard to decide this new forum:
http://www.flyertalk.com/forum/showthread.php?p=8090007