1st Hotel for new Collection Brand is...
Feb 24, 2015, 9:48 am
#1
Original Poster
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
1st Hotel for new Collection Brand is...
James Royal Palm Hotel in South Beach...
http://miami.curbed.com/archives/201...a-starwood.php
Nice to see another option in Miami Beach.
http://miami.curbed.com/archives/201...a-starwood.php
Nice to see another option in Miami Beach.
Feb 24, 2015, 11:06 am
#2
Join Date: Sep 2005
Location: UK
Programs: IHG Diamond Amb, Bonvoy Plat (+LTP), VS Silver
Posts: 1,392
This would be really good news. I've stayed at the Royal Palm a number of times under various brands it has had over the years (Crowne Plaza, Melia and James) and last stayed in November when the W was far more than I wanted to pay. It is a good upper-end property (but not luxury) in an excellent location and pricing tends to be more reasonable than some of its neighbours (although I imagine that might change under Starwood).
On a side note, is the new brand really called The Collection? Doesn't seem a great idea just removing the word Luxury from another brand.
On a side note, is the new brand really called The Collection? Doesn't seem a great idea just removing the word Luxury from another brand.
Feb 24, 2015, 11:25 am
#3
Join Date: Jan 2012
Location: HEL
Programs: SPG LTP, hotels, OWE, STE+, *G, Octopus
Posts: 5,784
Yeah, I don't buy the new brand theory here.
Feb 24, 2015, 11:36 am
#4
Original Poster
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
Well, it will be a "collection" of something--just don't know what exactly just yet. They did announce on their latest earnings call that there will be a new category for hotels which do not fit existing brands--so that part is a definite. I'm sure once Starwood has at least a few hotels signed up, they will announce what the brand will officially be called.
Feb 24, 2015, 11:44 am
#5
Join Date: Jun 1999
Location: NYC/LA
Programs: DL Plat, AA Plat Pro, Marriott Titanium, IHG Diamond Amb
Posts: 7,486
Yes-- presumably it'll be for independent properties that wouldn't fit under the Luxury Collection brand, so we're looking at an upper-upscale collection of properties along the lines of Marriott's Autograph Collection and Hilton's new Curio Collection.
Feb 24, 2015, 12:49 pm
#6
Join Date: Dec 2013
Location: 32.7758° N, 96.7967° W
Programs: AA EXP,SPG 75
Posts: 318
Feb 24, 2015, 1:40 pm
#7
Original Poster
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
The Collective brings visions of Mao and Stalin. 
Feb 24, 2015, 3:02 pm
#8
Join Date: Sep 2010
Location: YVR
Programs: AC*SE MM, Marriott Lifetime Titanium
Posts: 4,604
Would think the Palace in San Francisco would be a candidate to move to this new brand.
Feb 24, 2015, 3:16 pm
#9
Join Date: Jan 2002
Location: Washington, DC, USA
Programs: UA MM, MB LifeTit
Posts: 1,830
Feb 25, 2015, 4:40 pm
#10
Join Date: Jun 2006
Location: BOS
Programs: Hyatt Diamond, Mosaic
Posts: 1,050
An aloft is being built too, abeit at the more northern end of the beach. It's almost at where the free street parking starts. 
Edit: Aloft being built in South Beach - more options.
Edit: Aloft being built in South Beach - more options.
Last edited by pWei; Feb 27, 2015 at 12:08 pm
Feb 25, 2015, 4:44 pm
#11
Join Date: Sep 2013
Programs: SPG,HH,IHG
Posts: 786
Maybe "Design Collection" ?
Feb 25, 2015, 6:23 pm
#12
Join Date: Jul 2003
Location: CT/ Germany - Ich spreche deutsch
Programs: UA 1K, Bonvoy LTTE, HH Dia, HY Expl
Posts: 4,657
Feb 26, 2015, 8:45 am
#13
Join Date: Dec 2004
Location: MKE
Programs: Hyatt Globalist, AA Plat Pro, MR LTP, others from cards
Posts: 890
So how is this different from LC? Less luxurious, since the word "luxury" is removed? More modern?
Feb 26, 2015, 10:33 am
#14
Original Poster
Join Date: Apr 2003
Programs: B6 Mosaic, Bonvoy LT Titanium (x SPG LT), IHG Spire, UA Silver
Posts: 5,847
Feb 26, 2015, 5:40 pm
#15
Join Date: Jul 2013
Programs: Marriott Tit, Hyatt Diamond, AA EXP, UA Silver, IHG Plat
Posts: 427
My question, too. Luxury and modern aren't mutually exclusive, nor would the James Royal Palm seem out of place in the LC imo. Guess we'll need to wait for an announcement or more additions to really know.