yosithezet

The property Facebook page removed W from their title. They are now simply

bhrubin

ehud

According to this article (Hebrew) this hotel will be part of the "Luxury collection" rather than "W"

http://www.tnet.org.il/sitefiles/1/2444/106766.asp

FlyingFrZ

Thanks for sharing the article.

At least the hotel remains a SPG property. Kind of bummed it won't be a W, but still happy for another Starwood option other than the Sheraton, especially a "Luxury" one.

uxb

Ugh! I was hoping to see a W left of the Jordan River. Big Marriott!!!

ehud

Now,...
It's June 2018......
https://www.starwoodhotels.com/whote...ropertyID=3734

ehud

The Jaffa, a Luxury Collection Hotel, Tel Aviv
https://www.starwoodhotels.com/prefe...t/il/list.html

ctownflyer

What happened to the W branding?

ehud

God knows..

d'Yquem

I can't see any reference to it at all on the Starwood website. Has it gone altogether?

keloutwest

It seems to have been removed from SPG

khabah

Listing is back on the master directory. Now opening July 22nd.

khabah

d'Yquem

So it is. I wonder, now it's no longer a W, if that means we won't have to put up with a noisy nightclub, awful lounge music and staff with excessive hair gel.

khabah

First press release snuck out today; apparently they unearthed a lot of artifacts and architectural gems during the re/construction process and had second thoughts on sticking the W brand on a property of this nature. I think LC is a far better fit and that branding this historic structure a W would've detracted from the bones of the original building.

For the W faithful, fear not - they're actively pursuing the Tel Aviv market for sites for a new-build W. At the rate that Marriott is pushing the brand's expansion, I'd expect an announcement sooner than later.

Article below.

khabah

***

HB Exclusive: Marriott to Open Historic Luxury Property in Tel Aviv, Israel

TEL AVIV, ISRAEL—Marriott International and RFR Holding will be opening a 120-room hotel, currently under development, in Tel Aviv’s historic Jaffa district as part of Marriott International’s Luxury Collection brand. The property is scheduled to open this summer.

The new hotel, which will be named The Jaffa, a Luxury Collection Hotel, Tel Aviv, comprises a landmark building in ancient Jaffa, in addition to a new structure featuring contemporary design by John Pawson and local architect Ramy Gill.

“The property was originally earmarked as a W, but the construction process has taken much longer than we expected because…as we started the excavations and all of the work, the construction firm started uncovering all sorts of artifacts and historic parts of Jaffa City, which is a highly protected part of Tel Aviv,” said Anthony Ingham, global brand leader for The Luxury Collection and W Hotels. “It had a huge delaying impact on the construction of the hotel to be sensitive to the items that were being uncovered.”

The preservation and incorporation of those historical elements changed the design elements of the property. “When we were originally thinking about doing it as a W, we had a plan for the Living Room, which was going to be the arrival area of the hotel, which is a bar and a highly activated space in a W,” he said. “The space where the Living Room was to originally be, we uncovered a piece of the original wall of Jaffa—a 10-15-ft.-long, 8-ft.-high portion of the wall. It is now a feature of the Living Room of the Luxury Collection hotel.”

He continued, “As we got into it, what we found was that there was this extraordinary cloister in the middle that has been restored to look like the original cloister. Legally, protection-wise, we could have changed that space, but architecturally, it is too precious a space to not honor, so the cloister in the center has become a real focal point of the hotel. Then, there is an original chapel that was earmarked to be a nightclub. When we started work on this chapel, we uncovered original stained-glass windows and a hand-painted ceiling. You can convert it into a great destination experience, but it doesn’t lend itself to the kind of future-forward, modern approach that we take with W. It wouldn’t do this building and location justice.”

The hotel will include two restaurants by New York-based Major Food Group, a spa facility by L. Raphael and an outdoor pool and lounge.

Ingham said that the company is looking for other sites in Tel Aviv for a new-build style for a W.

Source: https://www.hotelbusiness.com/hb-exc...l-aviv-israel/

zagguru

any word on when this will be bookable?