KNRG

Effective May 4, 2009, we are implementing an enhanced Inflight Coffee Experience called LIFT in effort to improve the Customer Experience. This will consist of a rich, new blend, Coffee-Mate liquid creamer, and a new eco-friendly paper cup.

Complimentary
100% Arabica Blend of South and Central
American coffees
Dark roasted
Individual Coffee Mate Liquid Creamers
8 oz Insulair eco-friendly, paper cup

Southwest Airlines has the opportunity to extend our Servants’ Hearts and participate in a worthy cause. Southwest will proudly donate money to the Guatemala Light Project based on the amount of LIFT coffee Customers consume. So the more Customers drink, the more we will donate!

What is the Guatemala Light Project?

The Guatemala Light Project brings light to isolated villages in the Guatemalan coffee-growing regions. Many of these villages are in complete darkness when the sun goes down, yet light is an essential part of community and social development. Our donations will help support a self-sustaining co-operative that supplies homes with solar-powered LED light systems and trains villagers how to install them. Through this unique program, Southwest Airlines is able to have a big impact on a community.

LoneStarMike

This was briefly mentioned in an earlier thread Price increase on "adult" beverages thread.

Here's the blog entry from Nuts About Southwest.

Somethings a brewin' onboard