Digital Upgraded Boarding is now live

Old Aug 22, 2022, 7:06 am
  #1  
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Digital Upgraded Boarding is now live

Hello from the Southwest Dallas Command Center FT Friends.

Well, we flipped the switch to turn on Digital Self Service Upgraded Boarding around 2am this morning. You can find offers to upgrade eligible itineraries starting from 24 hours prior to check in within the check in flow, on upcoming trip cards, and in our menu navigation. Check it out across our app and our websites.

Learn more in our Help Center https://www.southwest.com/help/day-o...ng-information

We hope you enjoy the ability to upgrade your boarding position now easily without having to wait to go to the counter. All in an effort to continue to improve your Customer Experience.

As always, thank you to all our Southwest Customers who book with us so that we can continue to improve your experience.

Side notes - we also recently changed the digital check in cutoff time to 20 minutes, vs 60 minutes - likely reducing 200 thousand errors a year due to last minute boarding pass requests. We also improved our check-in error messages to provide better context if attempting to check in too early, or if there was a name typo. And to top it off - our Help Center is now 100% mobile friendly. Soon we hope to launch lap child self-service booking as well split reservations. Hope to be able to share more about these with you soon.

Were trying to improve your experience on all fronts. We hope you enjoy the current and upcoming improvements yall!

With LUV,
Mark
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Old Aug 22, 2022, 8:34 am
  #2  
nsx
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I noticed the offer to upgrade boarding on the app this morning, and I wondered why I hadnt noticed it before.

I hope the A-list same day change feature gets the same treatment.

I expect upgraded boarding to sell out hours before departure on many long flights. This is going to make a lot of money for Southwest. Im a little ashamed that we on FT didnt think of adding advance sales to upgraded boarding.
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Old Aug 22, 2022, 9:22 am
  #3  
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I am excited to use this on upcoming trips.
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Old Aug 22, 2022, 9:40 am
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Originally Posted by swaMark

Side notes - we also recently changed the digital check in cutoff time to 20 minutes, vs 60 minutes - likely reducing 200 thousand errors a year due to last minute boarding pass requests. We also improved our check-in error messages to provide better context if attempting to check in too early, or if there was a name typo. And to top it off - our Help Center is now 100% mobile friendly. Soon we hope to launch lap child self-service booking as well split reservations. Hope to be able to share more about these with you soon.
Will lap child self service booking also allow online check-in?
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Old Aug 22, 2022, 9:51 am
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This makes me a little concerned that it's going to become much harder to get last minute Business Select tickets. A lot of times when traveling for work I'll make last minute changes and will usually book BS. It's not a huge deal since currently I'm A+, but as it stands now I might not even make it to A-list for next year. The thought of boarding at the end of C group makes me wonder if I should do a mileage run for A-list...
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Old Aug 22, 2022, 9:57 am
  #6  
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Originally Posted by ORDtoMEM
This makes me a little concerned that it's going to become much harder to get last minute Business Select tickets. A lot of times when traveling for work I'll make last minute changes and will usually book BS. It's not a huge deal since currently I'm A+, but as it stands now I might not even make it to A-list for next year. The thought of boarding at the end of C group makes me wonder if I should do a mileage run for A-list...
In addition to making it harder to get last minute BS, I think this is going to make it harder to get upgrading boarding period, whether through the app or at the gate.
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Old Aug 22, 2022, 11:31 am
  #7  
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Originally Posted by chessman
Will lap child self service booking also allow online check-in?
Hi there - great question. Our first phase will enable lap child booking for dollar bookings at time of booking. It will still require a visit to an airport kiosk to print the boarding verification document, but will save you the data entry steps. Right now about ⅓ of people with lap children call in to add them prior to travel and another ⅓ do them in the Full Service line at the airport. We will learn with this first phase and then evaluate subsequent changes to continue to improve this experience for Customers.

So, its a step in the right direction but we have more steps to take before it becomes ideal.

We hope to have that first phase in production before the end of the year.

Hope that provides more context and thank you for your support of Southwest!
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Old Aug 22, 2022, 12:08 pm
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Originally Posted by ymx
In addition to making it harder to get last minute BS, I think this is going to make it harder to get upgrading boarding period, whether through the app or at the gate.
Maybe, maybe not. No idea how full a1-a15 is across the country, but we have ALWAYS been able to get it - maybe 20+ times?

Last minute before t-24 still available for BizSelect, so only impact are those doing new flight inside the 24 hour.
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Old Aug 22, 2022, 12:11 pm
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Originally Posted by nsx
I noticed the offer to upgrade boarding on the app this morning, and I wondered why I hadnt noticed it before.

I hope the A-list same day change feature gets the same treatment.

I expect upgraded boarding to sell out hours before departure on many long flights. This is going to make a lot of money for Southwest. Im a little ashamed that we on FT didnt think of adding advance sales to upgraded boarding.
Can you see what number is being offered before you purchase? Obviously A1-A5 is a better investment if I already have A-20 rather than A-14. Thanks in advance.
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Old Aug 22, 2022, 3:19 pm
  #10  
dc2
 
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Well, that is good to know. But, as others have already mentioned: not so good for the value of the BizSelect product. When BizSelect came online, it was nice to know that there could be a spot saved in the A1-15 queue for last minute changes. Now it seems less likely to be available.
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Old Aug 22, 2022, 6:15 pm
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Another question, Will the upgraded boarding purchases code as such that they will qualify to be credited back for the 4 free upgraded boardings that come with the Chase SW Priority card?
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Old Aug 22, 2022, 6:41 pm
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Originally Posted by MSP_Monopoly
Another question, Will the upgraded boarding purchases code as such that they will qualify to be credited back for the 4 free upgraded boardings that come with the Chase SW Priority card?
I do not work for SWA.
I see ZERO reason why it would not work.
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Old Aug 22, 2022, 9:12 pm
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Originally Posted by NoStressHere
I do not work for SWA.
I see ZERO reason why it would not work.
If it codes like a normal purchased ticket on the website then it would not work. So we either need a SW rep to weigh in or someone is going to have to test it out and report back.
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Old Aug 22, 2022, 9:22 pm
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Originally Posted by MSP_Monopoly
If it codes like a normal purchased ticket on the website then it would not work. So we either need a SW rep to weigh in or someone is going to have to test it out and report back.
If it works, it works. If it does not, then it doesn't work.

Once somebody does it, we will know.

100% sure SWA will fix it if it happens.
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Old Aug 23, 2022, 9:22 am
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Originally Posted by PebbleBeach
Can you see what number is being offered before you purchase? Obviously A1-A5 is a better investment if I already have A-20 rather than A-14. Thanks in advance.
Have a flight to LAS tonight, A1-A15 seemed a bit buggy on the app and error message asked me to try again in 5 minutes multiple times. Used website instead with no issues.

Answered my own question, as it does not appear to show which A1-A15 you will be granted until after payment. This is one thing I will extremely miss about only being able to buy upgraded boarding at the check-in counter or gate, especially when I was extra early.
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