Wanna Get Away to be devalued?
#16
FlyerTalk Evangelist
Join Date: Nov 2000
Location: Nashville -Past DL Plat, FO, WN-CP, various hotel programs
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Posts: 11,072
rumor
no basis
just some water cooler chit chat
no basis
just some water cooler chit chat
#17
A FlyerTalk Posting Legend
Join Date: Jul 2002
Location: MCI
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I can see where bin space can get tight on any airline, but honestly it seems like WN has fewer issues with full bins and widespread gate-checking, almost certainly because they permit all passengers to check bags. That takes some pressure off of the boarding process already, so it seems to me that WN doesn't really need to take extreme action to remove even more carry-on bags from the cabin.
I sit in about 17C, even when I'm boarding on a BS ticket. I go to the back, chill out, and watch the plane fill up from there. I almost never see someone forced to gate-check. Contrast to any legacy carrier, where they're often gate-checking 20-30 bags on a 737.
I sit in about 17C, even when I'm boarding on a BS ticket. I go to the back, chill out, and watch the plane fill up from there. I almost never see someone forced to gate-check. Contrast to any legacy carrier, where they're often gate-checking 20-30 bags on a 737.
#18
Join Date: Dec 2006
Location: SNA
Programs: Bonvoy LTTE/AMB, AmEx Plat, National EE, WN A-List, CLEAR+, Covid-19
Posts: 4,964
#19
Join Date: May 2013
Location: Philadelphia
Programs: Rapid Rewards, AAdvantage,
Posts: 120
I don't see what WN has to gain by adding Basic Economy (no matter what they call it). They're going through a short-term mini-crisis right now related to a single in-flight incident in which the pilot got the plane on the ground safely. This will pass.
Right now, I think of Southwest as a premium product. It commands a premium price for premium service and people are willing to pay it. Planes are pretty full right now at high prices. I can almost always fly DL or UA for less money and live with their barbie jets, flight connections, and Comcastesque customer service. Or I can pay a few bucks more and fly Southwest.
Why cede that market position by following lesser carriers into a dumb business model that even they are having second thoughts about?
One thing I like about WN is its ease and simplicity. They currently have the most stress-free, simple boarding process of anyone - in fact, I'm surprised that no one has tried to duplicate it. (I guess UA doesn't want to tell one 1K that he/she should board behind another 1K? They'd need a therapy puppy to soothe the 2nd 1K. ) Start asking gate/ops people to police carry-on bags, and that simple easy process gets more complicated, and eventually it gets tougher to turn planes around quickly.
Don't do it, Southwest. Don't fix what isn't broken.
Right now, I think of Southwest as a premium product. It commands a premium price for premium service and people are willing to pay it. Planes are pretty full right now at high prices. I can almost always fly DL or UA for less money and live with their barbie jets, flight connections, and Comcastesque customer service. Or I can pay a few bucks more and fly Southwest.
Why cede that market position by following lesser carriers into a dumb business model that even they are having second thoughts about?
One thing I like about WN is its ease and simplicity. They currently have the most stress-free, simple boarding process of anyone - in fact, I'm surprised that no one has tried to duplicate it. (I guess UA doesn't want to tell one 1K that he/she should board behind another 1K? They'd need a therapy puppy to soothe the 2nd 1K. ) Start asking gate/ops people to police carry-on bags, and that simple easy process gets more complicated, and eventually it gets tougher to turn planes around quickly.
Don't do it, Southwest. Don't fix what isn't broken.
#20
Join Date: Oct 2007
Programs: AA, WN, UA, Bonvoy, Hertz
Posts: 2,491
As others have said, unfortunately Southwest is not going to get much leverage to do things like a basic economy-like fare. I just saw the Summer sale go out, and in my checking, Southwest had not held a formal sale for this period since January. Yes, in many markets the sale price was offered on a flight or two each day if it was still empty.
I think Southwest is not really a premium experience, but will need to do some work to get some flyers back as well. I think most FF who flop among a few airlines continue to choose away from Southwest unless there is a particular reason (pricing or timing).
I think Southwest is not really a premium experience, but will need to do some work to get some flyers back as well. I think most FF who flop among a few airlines continue to choose away from Southwest unless there is a particular reason (pricing or timing).
#21
Join Date: Jan 2017
Location: St. Louis, MO
Programs: Hyatt. Marriott. AA. National. Avis.
Posts: 155
I don't see what WN has to gain by adding Basic Economy (no matter what they call it). They're going through a short-term mini-crisis right now related to a single in-flight incident in which the pilot got the plane on the ground safely. This will pass.
Right now, I think of Southwest as a premium product. It commands a premium price for premium service and people are willing to pay it. Planes are pretty full right now at high prices. I can almost always fly DL or UA for less money and live with their barbie jets, flight connections, and Comcastesque customer service. Or I can pay a few bucks more and fly Southwest.
Why cede that market position by following lesser carriers into a dumb business model that even they are having second thoughts about?
One thing I like about WN is its ease and simplicity. They currently have the most stress-free, simple boarding process of anyone - in fact, I'm surprised that no one has tried to duplicate it. (I guess UA doesn't want to tell one 1K that he/she should board behind another 1K? They'd need a therapy puppy to soothe the 2nd 1K. ) Start asking gate/ops people to police carry-on bags, and that simple easy process gets more complicated, and eventually it gets tougher to turn planes around quickly.
Don't do it, Southwest. Don't fix what isn't broken.
Right now, I think of Southwest as a premium product. It commands a premium price for premium service and people are willing to pay it. Planes are pretty full right now at high prices. I can almost always fly DL or UA for less money and live with their barbie jets, flight connections, and Comcastesque customer service. Or I can pay a few bucks more and fly Southwest.
Why cede that market position by following lesser carriers into a dumb business model that even they are having second thoughts about?
One thing I like about WN is its ease and simplicity. They currently have the most stress-free, simple boarding process of anyone - in fact, I'm surprised that no one has tried to duplicate it. (I guess UA doesn't want to tell one 1K that he/she should board behind another 1K? They'd need a therapy puppy to soothe the 2nd 1K. ) Start asking gate/ops people to police carry-on bags, and that simple easy process gets more complicated, and eventually it gets tougher to turn planes around quickly.
Don't do it, Southwest. Don't fix what isn't broken.
But -- theoretically -- if they were to consider a fourth fare category, I don't know that I'd solely attribute it to the issues they've had right now. It's short term. However, other carriers are releasing their ultra low cost options, and it's worth at least taking a hard look at their business and deciding if they should release one also. But for the traveler who's goal is to get from one city to another (no regard for customer service, points, etc), creating a new fare would be a way to stay competitive with what competitors are doing. WN isn't always the cheapest option anymore, and they could lose a portion of their legacy customer base because of it.
#22
Join Date: May 2016
Location: ATL
Programs: DL GM, Marriott Titanium
Posts: 1,240
Had a kneejerk bad reaction to thinking about a devaluation of a WGA fare. Seems like it wouldn't help with much.
But...thinking longer, I could hypothetically see an added a 4th fare bucket. A basic economy offering that's about $15 less than WGA consisting of only a personal item (no carry on), boarding number C30+ (assigned in check in order), and 2 free checked bags. The bags flying free would still differentiate Southwest from other basic economy offerings.
Though of course, I could foresee a few problems - likely current WGA fares would just become the WN Basic Economy fare, and new WGA fares would be $15 more than current offerings. I also don't know how they'd deal with A-listers in this case, as they'd probably just buy the cheap tickets and board at A61. (Unless you prohibited A-list benefits with the lowest fare, ala DL, but I don't see how that could be enforced.)
But...thinking longer, I could hypothetically see an added a 4th fare bucket. A basic economy offering that's about $15 less than WGA consisting of only a personal item (no carry on), boarding number C30+ (assigned in check in order), and 2 free checked bags. The bags flying free would still differentiate Southwest from other basic economy offerings.
Though of course, I could foresee a few problems - likely current WGA fares would just become the WN Basic Economy fare, and new WGA fares would be $15 more than current offerings. I also don't know how they'd deal with A-listers in this case, as they'd probably just buy the cheap tickets and board at A61. (Unless you prohibited A-list benefits with the lowest fare, ala DL, but I don't see how that could be enforced.)
#23
Join Date: Feb 2014
Posts: 921
Companies like people like you.
Let's say there's 150 seats on a plane. We all know A1-A15 are for Business Select, and the fare difference and benefits for Anytime from BS is so small that it's a wonder if anyone really purchases this option with any regularity. Thus, at least 90% of the people getting on the plane are already flying WGA. Compound that with the fact that rarely are A1-A15 filled (or A1-A5 for that matter), and you see that nearly everyone is just paying WGA fares anyway.
So why be nervous? Because of a silly rumor?
Let's say there's 150 seats on a plane. We all know A1-A15 are for Business Select, and the fare difference and benefits for Anytime from BS is so small that it's a wonder if anyone really purchases this option with any regularity. Thus, at least 90% of the people getting on the plane are already flying WGA. Compound that with the fact that rarely are A1-A15 filled (or A1-A5 for that matter), and you see that nearly everyone is just paying WGA fares anyway.
So why be nervous? Because of a silly rumor?
#24
Join Date: Nov 2005
Location: SEA
Programs: HH Silver
Posts: 2,400
If they have to devalue something, I sure hope it is limiting carry on. In fact it wouldn't bother me at all. If they start charging for checked bags, now that would be a different story, I would not be happy at all.
#25
Join Date: Sep 2002
Location: Blue Ridge, GA
Posts: 5,509
European carriers permit a single carry-on piece and experience boarding times - first call to door closed - in the 15-20 minute range, even on wide bodies.
#26
Join Date: Dec 2006
Location: SNA
Programs: Bonvoy LTTE/AMB, AmEx Plat, National EE, WN A-List, CLEAR+, Covid-19
Posts: 4,964
I'm A-List Preferred, and via segments (vs. points) as I can plan my travel in advance well enough to take advantage of WGAs, while retaining the benefits (and more) of BS fliers (and from what I can see ex-SJC, ~70% of the time BS is at least half full). But if WN goes ahead with changes like this and elites don't get exemptions, then WN becomes less attractive as a carrier, and who knows- I may end up looking at alternate carriers, depending on route and purpose and making travel far less convenient (which may end up meaning less of it).
... so yeah, nervous. Who knows what they'll do, and they have made adverse changes before (i.e., the proactive cancellation of parallel, overlapping tickets, which was handy when going to SoCal as I wasn't sure which city I'd needed to be in 'till day-of, so I'd buy both possible locations early on).
... so yeah, nervous. Who knows what they'll do, and they have made adverse changes before (i.e., the proactive cancellation of parallel, overlapping tickets, which was handy when going to SoCal as I wasn't sure which city I'd needed to be in 'till day-of, so I'd buy both possible locations early on).
#27
Join Date: Dec 2000
Location: Dallas, TX, AA 3MM EXP, WN
Posts: 1,808
Speculation over at airliners.net (post 274) that Southwest is planning changes to WGA that include carry-on and boarding limitations.
Oddly enough, I suggested here something like this might be coming about a year ago. (Essentially turning WGA into Basic Economy, and adding a new tier above WGA and below AT that kept the perks of WGA.) But now I feel like it's a longshot, primarily because it would be ill-advised to announce it now, in light of recent events and the changed public perception of WN (not to mention the for-now tanking stock price).
Thoughts?
Southwest Airlines Network Thread 2018 - Page 6 - Airliners.net
Oddly enough, I suggested here something like this might be coming about a year ago. (Essentially turning WGA into Basic Economy, and adding a new tier above WGA and below AT that kept the perks of WGA.) But now I feel like it's a longshot, primarily because it would be ill-advised to announce it now, in light of recent events and the changed public perception of WN (not to mention the for-now tanking stock price).
Thoughts?
Southwest Airlines Network Thread 2018 - Page 6 - Airliners.net
#28
Original Poster
Join Date: Mar 2011
Posts: 6,286
#29
Join Date: Nov 2013
Location: PHX, SEA
Programs: Avis President's Club, Global Entry, Hilton/Marriott Gold. No more DL/AA status.
Posts: 4,422
I am a cynic, but believe that rumors like these get started (not by OP, but in general) by the airline to gauge responses. Some well-placed internet posts and tweets are cheaper than hiring a company to do a phone or email survey (which also gives it away). I'm thinking about when Amazon raised Prime memberships in 2014 - all the media were reporting a $120 rumored price, and folks were upset, and then when the 'rumor' was confirmed it was 'only' $99.
#30
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Join Date: Jul 2002
Location: MCI
Programs: AA Gold 1MM, AS MVP, UA Silver, WN A-List, Marriott LT Titanium, HH Diamond
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I am a cynic, but believe that rumors like these get started (not by OP, but in general) by the airline to gauge responses. Some well-placed internet posts and tweets are cheaper than hiring a company to do a phone or email survey (which also gives it away). I'm thinking about when Amazon raised Prime memberships in 2014 - all the media were reporting a $120 rumored price, and folks were upset, and then when the 'rumor' was confirmed it was 'only' $99.
Then the announcement came, and the sky didn't fall. Aspirational awards still exist. Travel Packages still exist. SPG's Ambassador level still exists. Most elements of both programs remain in the new program, and most elites will see their status stay the same or improve on paper. Flyertalkers are lamenting a few really detailed things that might go away, but by and large people don't appear to be flocking to Hyatt. Expectations were so low, people were so nervous, that when they came out and said, essentially, "if you have lounge access now, you'll have it in the future - and we'll honor your status at almost all brands including resorts", people were by and large happy. (This includes me.)
The other shoe to drop could be massive category creep when they merge the properties, but again...as long as it isn't a total bloodbath people will probably be happy.