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From http://www.southwest.com/html/promot...OWOWSAL1306011

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It's the big sale you've been waiting for! For 72 hours only, we've got some of the lowest fares you'll find on Fall travel. Hurry & book now for the best selection of flights & travel dates.

With fares this low, you don't need a reason, just pick a destination & go! Book by Thursday, June 13 for travel from August 26 - December 18, 2013.

Available only on southwest.com or swabiz.com.
Purchase from Jun. 11 through Jun. 13, 2013, 11:59 pm for the respective time zone of the originating city.
Travel Aug. 26 through Dec. 18, 2013.
Blackout dates apply: Sept. 2 and Nov. 26 through Dec. 3
Travel valid every day except Fridays & Sundays.
Some flights operated by AirTran Airways. Available on published, scheduled service only.
Fares valid on nonstop service only.
Service to Grand Rapids, MI begins on Aug. 11, 2013. Service to Memphis, TN; Pensacola, FL and Richmond, VA begins on Nov. 3, 2013.
Displayed prices include all government taxes and fees.
Lowest advertised fare not available to/from Dayton, OH; Washington (Reagan National), DC; New York (Newark); Philadelphia, PA; Washington (Dulles), DC; New York (LaGuardia); West Palm Beach, FL; San Juan, Puerto Rico; Fort Myers, FL; and Seattle, WA.
Seats are limited. Fares may vary by destinations, flight, and day of week and won't be available on some flights that operate during very busy travel times and holiday periods.
Fares are available for one-way travel.
Fares may be combined with other Southwest Airlines combinable fares. If combining with other fares, the most restrictive fare's rules apply.
Fares are not combinable with Senior Fares.
Sale fares may be available on other days of week, but not guaranteed.
Fares are nonrefundable but may be applied toward future travel on Southwest Airlines.
Fares are not available through Group Desk.
Any change in itinerary may result in an increase in fare. Standby travel requires an upgrade to the Anytime fare.
Fares are subject to change until ticketed.
Offer applies to published, scheduled service only.