WN rumors 4 new cities in 2010
#16
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There are geographical gaps in the U.S. that Southwest will eventually fill unless they are clearly not economic.
ATL is a gap. Somewhere between ATL/GSO/CAE/CLT is a large gap, too. Once some of those cities get service, the others ones might not for a long while. For example, if ATL gets it, CLT might eventually get it but GSO and CAE would be doomed. If ATL is deemed too competitive then GSO might be a compromise and CLT could be out for a while. CAE is close enough to CLT but not very close to ATL. CHS+CLT+ATL is a possibility but then CAE would be out.
DSM seems like a gap. Wichita is also a gap but not that large a market. ANC may reap high fares.
Some smaller cities, like Santa Barbara, Mobile, Colorado Springs, Fresno, Syracuse, or Richmond might eventually get service some day.
Miami is a big city that's missing and might eventually get service.
ATL is a gap. Somewhere between ATL/GSO/CAE/CLT is a large gap, too. Once some of those cities get service, the others ones might not for a long while. For example, if ATL gets it, CLT might eventually get it but GSO and CAE would be doomed. If ATL is deemed too competitive then GSO might be a compromise and CLT could be out for a while. CAE is close enough to CLT but not very close to ATL. CHS+CLT+ATL is a possibility but then CAE would be out.
DSM seems like a gap. Wichita is also a gap but not that large a market. ANC may reap high fares.
Some smaller cities, like Santa Barbara, Mobile, Colorado Springs, Fresno, Syracuse, or Richmond might eventually get service some day.
Miami is a big city that's missing and might eventually get service.
GSO is very unlikely. I would have thought WN would have gone with GSO over RDU when they first went into NC over 10 years ago as it was well-placed to draw from Charlotte and the Triangle for those willing to drive.
RIC is awfully close to ORF and MIA seems much too close to FLL.
CHS is interesting to ponder.
#17
Join Date: Jun 2009
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For the Southeast, I'd bet on ATL. And if it's between ATL and CLT, I think the former has it hands down
GSO is very unlikely. I would have thought WN would have gone with GSO over RDU when they first went into NC over 10 years ago as it was well-placed to draw from Charlotte and the Triangle for those willing to drive.
RIC is awfully close to ORF and MIA seems much too close to FLL.
CHS is interesting to ponder.
GSO is very unlikely. I would have thought WN would have gone with GSO over RDU when they first went into NC over 10 years ago as it was well-placed to draw from Charlotte and the Triangle for those willing to drive.
RIC is awfully close to ORF and MIA seems much too close to FLL.
CHS is interesting to ponder.
As for ATL vs. CLT, I think ATL and CLT are separated far enough, that servicing one shouldn't affect the possibility of servicing the other.
Last edited by rtalk25; Dec 18, 2009 at 3:07 pm
#18
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WN doesn't take on companies. They look mostly for markets where they can drive new business by lowering fares (Southwest Effect). The other companies suffer (poor companies) not through loss of business (which is still there and possibly even increased) but through reduced fares due to competition.
#19
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#20
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#21
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Nonetheless, when looking at the two, I still think ATL would have an edge over CLT. ATL is a bigger OD market and more removed from other existing WN airports.
WN's expansions used to be pretty predictable, however.
#22
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If we are looking at big congested airports, what about EWR? Here there is no FL presence.
One route that WN could start off could be EWR-RDU, along with maybe EWR-MDW for heading west. Another one would be EWR-CLE. So perhaps, WN having a PHL-PIT in tact, and a EWR-CLE, and both PHL and EWR to RDU and MDW. Those in the New Jersey of the NYC metro don't enjoy heading to LGA, and I doubt enough go to PHL.
One route that WN could start off could be EWR-RDU, along with maybe EWR-MDW for heading west. Another one would be EWR-CLE. So perhaps, WN having a PHL-PIT in tact, and a EWR-CLE, and both PHL and EWR to RDU and MDW. Those in the New Jersey of the NYC metro don't enjoy heading to LGA, and I doubt enough go to PHL.
Last edited by rtalk25; Dec 19, 2009 at 6:34 pm
#23
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If we are looking at big congested airports, what about EWR? Here there is no FL presence.
One route that WN could start off could be EWR-RDU, along with maybe EWR-MDW for heading west. Another one would be EWR-CLE. So perhaps, WN having a PHL-PIT in tact, and a EWR-CLE, and both PHL and EWR to RDU and MDW. Those in the New Jersey of the NYC metro don't enjoy heading to LGA, and I doubt enough go to PHL.
One route that WN could start off could be EWR-RDU, along with maybe EWR-MDW for heading west. Another one would be EWR-CLE. So perhaps, WN having a PHL-PIT in tact, and a EWR-CLE, and both PHL and EWR to RDU and MDW. Those in the New Jersey of the NYC metro don't enjoy heading to LGA, and I doubt enough go to PHL.
#25
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I'd much rather see WN expand at BOS and MSP first. BOS-PHL and BOS-MSP is an obvious start, and BOS-HOU, BOS-DTW, MSP-PHL, and MSP-LAX all have potential for at least 1x/day.
I really want DCA and ATL, but I don't see those happening. Even though I live in Chicago, I don't like the hubbing of MDW - I'd rather see a little less frequency and a few more destinations. Either DCA or ATL would require 5-7x/day MDW as an absolute requirement, and I just don't think they can do that without taking out nonstop service to places like MHT, PVD, and IND.
Instead, I see them going after the smaller (overstated in importance) hubs: CLT, CVG, and MEM. Personally, I'd fly:
- CLT 3x to BOS, LGA, BWI, and HOU (yes, I'm ignoring MDW - ORD-CLT has never been a big route),
- CVG 5xMDW, 3xBWI, 2xHOU, and
- MEM 3xMDW, 2xPHL, 1xMSY, 1xHOU, 1xLAS
I really want DCA and ATL, but I don't see those happening. Even though I live in Chicago, I don't like the hubbing of MDW - I'd rather see a little less frequency and a few more destinations. Either DCA or ATL would require 5-7x/day MDW as an absolute requirement, and I just don't think they can do that without taking out nonstop service to places like MHT, PVD, and IND.
Instead, I see them going after the smaller (overstated in importance) hubs: CLT, CVG, and MEM. Personally, I'd fly:
- CLT 3x to BOS, LGA, BWI, and HOU (yes, I'm ignoring MDW - ORD-CLT has never been a big route),
- CVG 5xMDW, 3xBWI, 2xHOU, and
- MEM 3xMDW, 2xPHL, 1xMSY, 1xHOU, 1xLAS
#26
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Entering ATL would be a lot different from tackling US at BWI and PHL as Delta and AirTran have strengths that US lacked.
#27
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And airline service in MDT, runs into economic viability issues as BWI isn't that far, as recently seen by FL's decrease in service at MDT. Those in Central PA, esp. York County are accustomed to traveling to Baltimore/BWI with its easier drive access. Straight down I-83 to 695.
From the central to west, MDT to PIT is well over 3 1/2 hours of a drive with the Johnstown-Altoona market in between Pittsburgh and Harrisburg.
Drive time between CLT and GSP is 1 hr.25 mins, and GSP can pick up Columbia SC and Augusta GA markets, which are overlooked. Service from GSPy could chip away pax share (from thoe markets) from ATL. DL and FL automatically assuming those markets belong to ATL but they are easier drive in to GSP than ATL.
Last edited by rtalk25; Dec 21, 2009 at 8:49 am
#28
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Once upon a time, part of the fun of speculating on WN expansions was trying to determine what alternate airports would serve to tap larger and therefore more congested markets, i.e. airports. But with WN's entry into BOS and LGA, it is clear that other factors are important in the current expansion.
So does going into GSP because this can draw from ATL, CLT and CAE markets still make sense for WN in a large way? On the other hand, if WN wants to go right into ATL or CLT, are there individual markets from either that are begging for WN fares and service?
So does going into GSP because this can draw from ATL, CLT and CAE markets still make sense for WN in a large way? On the other hand, if WN wants to go right into ATL or CLT, are there individual markets from either that are begging for WN fares and service?
#29
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There's one thing that you have to keep in mind with the whole ATL thing. Part of the appeal of ATL is the airport itself, and not simply the Atlanta market. Serving SAV would be nice as far as getting local Atlanta area passengers flying Southwest, but that's not the whole picture. Do you think ATL is the busiest airport in the world because of the city of Atlanta?... No,.. Atlanta is a decent sized city but it's air traffic is disproportionate to the size of the city itself .. It's the busiest because so much traffic moves THROUGH ATL. In order to benefit from that it would require Southwest to actually operate IN ATL..
GSP seems to make the most sense based on how far people in the southeast would be willing to drive to catch a lower fare flight
#30
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I don't think we'll see WN go anywhere but ATL if the actual intent is to serve Atlanta. Consider this excerpt from Christine Negroni's excellent Gary Kelly interview from last week:
The game has changed.
We have a whole array of low fare competitors out there. Every single legacy airline posts low fares. The world is different and we have to adjust accordingly.
Here’s is one example. We use to serve Boston by flying to Rhode Island and encouraging people to go to Providence. That made Providence, Rhode Island the low fare airport and Boston Logan the high fare airport. When they wouldn’t match our fares, that strategy worked fine. We had people wanted to go to Boston, they’d fly to Providence. What happens when all of a sudden you have a low fare carrier comes to Logan? And now both airports compete on fares? We go to Logan.
Here’s is one example. We use to serve Boston by flying to Rhode Island and encouraging people to go to Providence. That made Providence, Rhode Island the low fare airport and Boston Logan the high fare airport. When they wouldn’t match our fares, that strategy worked fine. We had people wanted to go to Boston, they’d fly to Providence. What happens when all of a sudden you have a low fare carrier comes to Logan? And now both airports compete on fares? We go to Logan.