SQ will introduce brand new seats in 2013
Aug 14, 2012, 12:27 am
#1
Original Poster
Join Date: Jan 2010
Location: London
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SQ will introduce brand new seats in 2013
http://blogs.crikey.com.au/planetalk...ins-from-2013/
“Singapore Airlines is always looking towards the future and we have many major investments lined up for the years ahead to help us retain our leadership position. In this business if you are staying still you are moving backwards, as your competitors can catch up quickly. It is therefore important to always be planning for the future,” said Mr Tan Pee Teck, SIA’s Senior Vice President Product & Services.
“DesignworksUSA and JPA are working with us to develop our newest generation of cabin products and the collaboration has been extremely positive to date. Working with our own teams in our dedicated Product Innovation Department, and taking into account customer feedback, we are all genuinely excited about the in-flight products that will be introduced from next year, which will improve upon our existing award-winning cabin offerings.”
DesignworksUSA is helping to enhance the First Class seat and cabin environment for new B777-300ERs that will be entering service from the second half of 2013. From studios in Los Angeles, Singapore, Munich and Shanghai, work is currently underway to help further distinguish the Airline’s First Class from the competition and provide customers with a unique premium feel and experience, complementing the personalised service from our cabin crew. In addition to cabin ambience improvements, a revamped seat will feature more privacy and personal stowage space, and improved seating comfort.
JPA, which has worked with SIA on earlier seat programmes, is also working with the Airline on a new generation Business Class seat. It promises to offer improved comfort in both seating and sleeping positions, and more stowage space to cater to the changing needs of business travellers. Work is being carried out from studios in Singapore and the UK.
SIA is also not overlooking Economy Class, as the Airline’s premium positioning extends across all classes of travel. Development work is currently underway focusing on key areas such as improved seat and headrest comfort and personal space for travellers.
New in-flight entertainment & connectivity offerings and enhanced cabin lighting will also be progressively introduced to ensure that SIA builds upon its leadership position and longstanding status as one of the world’s most innovative airlines.
“Singapore Airlines is always looking towards the future and we have many major investments lined up for the years ahead to help us retain our leadership position. In this business if you are staying still you are moving backwards, as your competitors can catch up quickly. It is therefore important to always be planning for the future,” said Mr Tan Pee Teck, SIA’s Senior Vice President Product & Services.
“DesignworksUSA and JPA are working with us to develop our newest generation of cabin products and the collaboration has been extremely positive to date. Working with our own teams in our dedicated Product Innovation Department, and taking into account customer feedback, we are all genuinely excited about the in-flight products that will be introduced from next year, which will improve upon our existing award-winning cabin offerings.”
DesignworksUSA is helping to enhance the First Class seat and cabin environment for new B777-300ERs that will be entering service from the second half of 2013. From studios in Los Angeles, Singapore, Munich and Shanghai, work is currently underway to help further distinguish the Airline’s First Class from the competition and provide customers with a unique premium feel and experience, complementing the personalised service from our cabin crew. In addition to cabin ambience improvements, a revamped seat will feature more privacy and personal stowage space, and improved seating comfort.
JPA, which has worked with SIA on earlier seat programmes, is also working with the Airline on a new generation Business Class seat. It promises to offer improved comfort in both seating and sleeping positions, and more stowage space to cater to the changing needs of business travellers. Work is being carried out from studios in Singapore and the UK.
SIA is also not overlooking Economy Class, as the Airline’s premium positioning extends across all classes of travel. Development work is currently underway focusing on key areas such as improved seat and headrest comfort and personal space for travellers.
New in-flight entertainment & connectivity offerings and enhanced cabin lighting will also be progressively introduced to ensure that SIA builds upon its leadership position and longstanding status as one of the world’s most innovative airlines.
Aug 14, 2012, 11:40 am
#4
Join Date: Feb 2005
Location: ZRH
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any speculations? will the seat be closer to the old 1-2-1 config or more towards the mid-haul seat ? the door is open for any wish and bet
Aug 14, 2012, 11:43 am
#5
Join Date: Jan 2011
Location: ATL
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Posts: 885
Aug 15, 2012, 3:32 am
#7
FlyerTalk Evangelist
Join Date: May 2000
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Please colour coordinate your interiors! I don't what substance your previous designer was on to colour coordinate beige seats with light blue blankets and pillows inJ class along with dark blue plates in F class.
Aug 15, 2012, 9:46 am
#9
Join Date: Oct 1999
Location: Don't know....
Programs: BA LTG, SQ TPPS, CX DMP, AA EXP, Bonvoy LTT, ALL PLT, Hilton DM
Posts: 4,008
My understanding is that there will be more cushioning on the seats and the angle of the seat will be up a few degrees to compensate for the aircraft flying position. Right not apparently it is too flat so people feel their head is lower than their feet.
The write up here suggests more radical information than what I've been told.
The write up here suggests more radical information than what I've been told.
Aug 15, 2012, 11:57 am
#10
Join Date: Aug 2011
Programs: many
Posts: 1,437
Cant the seat be raised up at all?
I'll take lie flat over angled every time.
Aug 15, 2012, 3:16 pm
#12
Join Date: May 2012
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Aug 15, 2012, 8:37 pm
#14
Join Date: Jun 2011
Location: Switzerland
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Posts: 1,493
I think he's referring to what CX had... hard shell seats that "slide" down instead of reclining so that nobody ever gets the seat in front of him into his space. I flew on CX and it was really not comfortable. My back hurt after flying LHR-HKG...
Aug 15, 2012, 8:44 pm
#15
Join Date: Dec 2002
Location: Tokyo, Japan
Programs: JAL Global Club & oneworld Sapphire, ANA SFC & Star Alliance Gold
Posts: 3,739
SQ needs to revamp its soft product, not its hard product. The hard product is already outstanding. The soft product (J class food, amenities, crew attitude) is really unremarkable compared to many other airlines.
