British Airways Paramount+
Dec 1, 2022, 2:09 pm
#1
Original Poster
Join Date: Jun 2013
Location: UK
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British Airways Paramount+
In today's announcement, BA are teaming up with Paramount+ to show content on board:
I believe you will be able to watch some shows on board.
It will also include SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel™ content.
If this means I can watch episodes of Yellowstone I will consider it a positive development!
I understand that BA will also reward bronze, silver and gold BAEC members with a month of free streaming with Paramount+.
I believe you will be able to watch some shows on board.
It will also include SHOWTIME®, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and the Smithsonian Channel™ content.
If this means I can watch episodes of Yellowstone I will consider it a positive development!
I understand that BA will also reward bronze, silver and gold BAEC members with a month of free streaming with Paramount+.
Last edited by crazy8534; Dec 1, 2022 at 2:16 pm Reason: I initially thought it was streaming on board but apparently only "curated content" so have altered.
Dec 1, 2022, 2:19 pm
#2
Join Date: Jan 2005
Location: EU
Posts: 454
1 month free currently available to all with a code from a packet of crisps.
Last edited by Prospero; Dec 1, 2022 at 2:47 pm Reason: Repair quotation frame
Dec 1, 2022, 2:30 pm
#3
Join Date: Feb 2012
Location: London
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Posts: 2,543
Would that be the packet of crisps that they hand out in ET?
Last edited by Prospero; Dec 1, 2022 at 2:49 pm Reason: Repair quotation frames
Dec 1, 2022, 2:58 pm
#4
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Join Date: Jun 2013
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Ha ha yeah, not exactly thrilling and I imagine that BA are paying the princely sum of £0 for all of this....
Initially I thought we were going to get streaming on board à la AA, but alas not.
Initially I thought we were going to get streaming on board à la AA, but alas not.
Dec 1, 2022, 3:02 pm
#5
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,212
Dec 1, 2022, 3:06 pm
#7
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,212
Dec 1, 2022, 6:24 pm
#9
Join Date: Nov 2014
Posts: 250
I’ve always wondered why airlines haven’t taken a decent payday from the vast streaming services… is BA the first?
It’s superb marketing… show the first 4 eps of The Morning Show (or whatever) with an annoying pop up mid ep to sign up free for a month or so.
Guesstimates as to how much BA make out of this are welcome.
It’s superb marketing… show the first 4 eps of The Morning Show (or whatever) with an annoying pop up mid ep to sign up free for a month or so.
Guesstimates as to how much BA make out of this are welcome.
Dec 2, 2022, 12:55 pm
#11
Join Date: Oct 2013
Location: SFO
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Posts: 4,497
AA seems to have done something like that with Apple TV+ where it will only show the first 2-3 episodes on IFE. Kind of annoying though.
Dec 2, 2022, 1:50 pm
#12
Join Date: Jan 2016
Location: LON
Programs: BAEC
Posts: 3,911
Errrr, whilst I don't have anything against Paramount+, I wonder why BA has chosen to focus on a package of content predominantly from the other side of the Atlantic in preference to focusing on the British value proposition, supporting British content and doing something with the likes of Britbox.
Dec 2, 2022, 2:24 pm
#13
Join Date: Mar 2018
Location: EDI/GLA
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Posts: 2,268
There was no code with my crisps on this morning's LHR-EDI service. 
I thought the ad was very creative and cheeky as a "Trekkie".
I thought the ad was very creative and cheeky as a "Trekkie".
Dec 2, 2022, 2:45 pm
#14
Join Date: May 2009
Location: Brexile / Tokyo
Programs: BA Gold
Posts: 184
Errrr, whilst I don't have anything against Paramount+, I wonder why BA has chosen to focus on a package of content predominantly from the other side of the Atlantic in preference to focusing on the British value proposition, supporting British content and doing something with the likes of Britbox.
Britbox doesn’t own anything and even the BBC or ITV would have a to cherry pick which titles from their library could be included.
Dec 2, 2022, 2:46 pm
#15
Join Date: Jul 2018
Posts: 246
Errrr, whilst I don't have anything against Paramount+, I wonder why BA has chosen to focus on a package of content predominantly from the other side of the Atlantic in preference to focusing on the British value proposition, supporting British content and doing something with the likes of Britbox.
Not to pour scorn on your comment, but Britbox would surely be more beneficial to people who don't have UK terrestrial tv access, I'd have thought? Unless it's vastly improved since I last looked at it.