BA greed in a time of very low demand
#1
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BA greed in a time of very low demand
I was just reading another thread about selecting exit row seats for free when a passenger holds status and it got me thinking about the benefit of charging for seat selection in times of low demand.
I recently had a weekend in GIB, flying at the back of the bus. I had thought about booking exit row seats for each leg but BA wanted £40+ for each leg of the journey. This was more than the actual cost of my ticket.
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
I recently had a weekend in GIB, flying at the back of the bus. I had thought about booking exit row seats for each leg but BA wanted £40+ for each leg of the journey. This was more than the actual cost of my ticket.
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
#2
Join Date: May 2015
Posts: 579
I was just reading another thread about selecting exit row seats for free when a passenger holds status and it got me thinking about the benefit of charging for seat selection in times of low demand.
I recently had a weekend in GIB, flying at the back of the bus. I had thought about booking exit row seats for each leg but BA wanted £40+ for each leg of the journey. This was more than the actual cost of my ticket.
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
I recently had a weekend in GIB, flying at the back of the bus. I had thought about booking exit row seats for each leg but BA wanted £40+ for each leg of the journey. This was more than the actual cost of my ticket.
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
On the other hand in favour of removing- given low demand and fleet slack, less administration if equipment change and seat payments have to be refunded, ability to space out cabin for social distancing, which might be difficult if you have to reseat people who paid for their seats.....
#3
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I recently had a weekend in GIB, flying at the back of the bus. I had thought about booking exit row seats for each leg but BA wanted £40+ for each leg of the journey. This was more than the actual cost of my ticket.
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
On both legs of the trip the plane was about 25% full and none of the exit row seats were taken. Once the doors were closed, I asked if I could move to an exit row, and both times I was allowed. Total cost to me - £0.
I appreciate there is little appetite to fly in these difficult times, but surely no-one in their right mind is going to pay the exorbitant seat selection fees on short haul, so would BA not be better off just removing seat selection fees for the foreseeable future, perhaps in the hope of stimulating a little more demand?
#5
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As mikeyfly mentioned, there are people who pay for seat selection just to be in the front, do board last, and deboard first.
Although this is not my mindset, airlines are making subsequent money from those who are seeking extra personal comfort and peace and purchasing their seats.
Most people outside of FT would not even have an estimate of their flight load before arriving at the airport.
Although this is not my mindset, airlines are making subsequent money from those who are seeking extra personal comfort and peace and purchasing their seats.
Most people outside of FT would not even have an estimate of their flight load before arriving at the airport.
#6
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Or more likely, surely BA is only days away from allowing purchase of an empty seat next to you like so many airlines? (or have they started doing it without me noting?). I'm 6ft5 and flown 3 semi empty BA flights in the past few weeks - been more than happy to benefit from knowing i'd have an empty row for the leg space, and amending seat choice 24 hours prior to back of plane. I can't be bothered to do that putting Flight Attendants in uncomfortable positions anymore (which I did with many airlines when these charges were first introduced).
#7
Join Date: Mar 2016
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Absolutely ludicrous to call this action "greedy" because it does not deliver the result you want. BA is losing millions of Pounds a day and struggling to compete against Air France and Lufthansa who are receiving bungs from their respective governments despite this being against EU law (who would have thought?)
#8
Join Date: Aug 2014
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Or more likely, surely BA is only days away from allowing purchase of an empty seat next to you like so many airlines? (or have they started doing it without me noting?). I'm 6ft5 and flown 3 semi empty BA flights in the past few weeks - been more than happy to benefit from knowing i'd have an empty row for the leg space, and amending seat choice 24 hours prior to back of plane. I can't be bothered to do that putting Flight Attendants in uncomfortable positions anymore (which I did with many airlines when these charges were first introduced).
#9
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I would also like to add the point that, they are not policing access to these emergency exit seats like AA.
When someone tries to self-upgrade themself to a MCE seat on an AA flight, the crew kindly asks the passenger to pay for the seat or to return back to their original seat.
Of course, they are OK, if you are moving within a non-MCE seat.
The same goes for United, not sure about Delta.
When someone tries to self-upgrade themself to a MCE seat on an AA flight, the crew kindly asks the passenger to pay for the seat or to return back to their original seat.
Of course, they are OK, if you are moving within a non-MCE seat.
The same goes for United, not sure about Delta.
#12
Join Date: Dec 2007
Posts: 3,595
I would also like to add the point that, they are not policing access to these emergency exit seats like AA.
When someone tries to self-upgrade themself to a MCE seat on an AA flight, the crew kindly asks the passenger to pay for the seat or to return back to their original seat.
Of course, they are OK, if you are moving within a non-MCE seat.
The same goes for United, not sure about Delta.
When someone tries to self-upgrade themself to a MCE seat on an AA flight, the crew kindly asks the passenger to pay for the seat or to return back to their original seat.
Of course, they are OK, if you are moving within a non-MCE seat.
The same goes for United, not sure about Delta.
On BA the crew see on their iPad who's assigned to which seats but there's no additional service to protect in any specific row/seat. And of those passengers who've paid for their seat assignment and also those who have status. A free seat is a free seat. I've been approached on BA in the past to see whether I'd be prepared to move into exit row at least for take off and landing. It is a CAA requirement that each overwing "self help" exit row is occupied by at least one able bodied passenger during the critical phases of flight. I've also witnessed first hand a passenger on a AMM-LHR who berated the purser for allowing a passenger to move into the exit row after take off for free after he'd paid for the privilege. I don't think there was any need to berate the purser and ultimately the paid up passenger got what he paid for but I completely see the argument he was making too.
I don't think crew necessarily think about the wider picture and how them being helpful in this way can lead to others feeling out of pocket. I see it as a learning opportunity rather than a something that should be addressed as a priority. They also appear not to know about the seat blocking for golds and above that FLY introduces and see and empty seat as just that. No special block shows on their seat plan.
Last edited by 1Aturnleft; Dec 1, 2020 at 10:14 am
#13
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#14
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#15
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Interestingly other carriers' crew (who charge for seat selection) police the premium seats and stop you moving there once on board even if empty.
Basically if you want the legroom, you pay for it.
Basically if you want the legroom, you pay for it.