SAS Light = Snowflake
 

SAS Pressrelease:

Snowflake towards southern climes

March 30 is the launch date for Scandinavian Airlines' low-price concept
called snowflake. The concept has already attracted the attention of
customers. To date, more than 90,000 tickets have been sold.

Snowflake is aimed at leisure travelers who want to travel in an
inexpensive and uncomplicated manner to the Continent or from the
Continent to Sweden and Denmark. With low prices, a new design and
simplified service, snowflake is a new offering, which the market is
demanding.

"We have succeeded in combining the product's simplicity with
corresponding simplicity in production, which is a requirement for the
low prices we offer. Snowflake includes the important and sound
components of Scandinavian Airlines in the form of safety and a high
level of customer care. Pilots and cabin crew are from Scandinavian
Airlines. However, the name snowflake underlines that this is a separate
business unit, standing on its own feet," says Eva-Karin Dahl, Director
of Business and Concept Development, with responsibility for snowflake.

Travel from SEK 580
The cheapest trips cost SEK 580 (DKK 415), including airport tax and
fees. A handling charge can be added, according to how the customer
chooses to book.

An Internet site, www.flysnowflake.com, is being developed and is
scheduled for completion in June, but it is already possible to access
the site and read all about snowflake. Until it is complete, tickets can
be booked through travel agencies and on-line agents. Snowflake tickets
are booked one-way. Two one-way tickets can be combined to form a return
journey.

The new design is snowflake's distinguishing feature. It will greet
customers at all stages - booking, check-in and on board. Check-in
machines, uniform details and the on-board product have design details
that are unique to snowflake.

snowflake will start with four Boeing 737-800 aircraft, with seating for
150 passengers each. The aircraft can be identified by their lemon-
colored tails, with the snowflake trademark, and white engines. The
first two Boeing 737-800s bearing the new design will depart from
Stockholm to Istanbul at 7:00 a.m. and from Copenhagen to Bologna at
3:30 p.m. on March 30.

On-board service with options
Snowflake offers customers meals and beverages at reasonable prices.
There is the opportunity to create meals according to individual needs.
A selection of simple dishes is offered on every flight. For example, it
is possible to one warm and two cold dishes, as well as various dessert
alternatives. Snowflake also offers on-board sales.

As announced earlier, it is possible to fly from Stockholm to and from
Alicante, Athens, Barcelona, Bologna, Budapest, Dublin, Istanbul,
Malaga, Nice, Prague and Rome. From Copenhagen, snowflake will fly to
Alicante, Athens, Bologna, Lisbon, Malaga, Palma de Mallorca, Pristina
and Sarajevo.

A picture of a 737-800 repainted with the snowflake design can be seen
at www.scandinavian.net under "About SAS."

For further information, please contact:

Eva-Karin Dahl, Director of Business and Concept Development, with
responsibility for snowflake, +46 (0)8-797 28 17 or +46 (0)709 97 28 17.

COMMUNICATION DEPARTMENT SCANDINAVIAN AIRLINES

and as usual FT is always first, this was posted a few days ago when we found out the name

http://www.flyertalk.com/forum/Forum42/HTML/001118.html

The planes aren't the most attractive birds around...

http://www.scandinavian.net/EC/Appl/...253DSE,00.html

I guess this website http://www.snowflake.com/ will get alot of hits http://www.flyertalk.com/forum/smile.gif

A yellow tail? For something associated with snow? Yeeeeeccch! http://www.flyertalk.com/forum/eek.gif

www.flysnowflake.com and www.flysnowflake.no are live as of now

What to do in Pristina and Sarajevo???

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Actually saw an interview today in a newspaper with somebody responsible for the snowflakes (can't remember who it was), and she said that the Balkan tickets have been very popular, and they think they will be in the future as well...
There are a lot of people in Sweden who has family and friends in the Balkans, so I think these routes may prove popular as well.

And although I've never been there, I've heard that both of these cities are really nice...

Where is the flight schedule???

http://www.flysnowflake.com/snowflake/where.asp

There you can see prices and what dates they fly to the destinations.

an IHT news clip on this (looked as if it was from a press release) said "to compete with ryanair". with euro 67+tax 1-way as the cheapest offer, it's hardly competing with ryanair!

-rishab

I think that their main competitor is likely to be Sterling who flies to southern destinations from Scandinavia, and they might be successful at it. But they really do need to get a booking engine up and running soon! June really isn't good enough, and the travellink booking engine is really not that user friendly.
It's should really be so simple to put one up, so I really can't see what the problem is?!

I really do believe snowflake's biggest competitor is going to be Sterling. I think Sterling kind of snook up behind SAS and took many of their flights, Especially to locations such as Madrid, and Alicante. I noticed this year Braathens was offering deals from Oslo to Alicante direct. I dont know if this was a new thing this year or if this is a seasonal route for Braathens. But I think Braathens can't run this routes cheaap enough, so SAS is now taking the opportunity to squeeze out Sterling as they have been trying to do to Norwegian since they opened last summer.

Round trip OSL-ALC 996 NOK
http://www2.braathens.no/Pages/NO/Om...news_4040.html

I don't think so! BU will still run flights to south-west Europe. BU675 to ALC is neither a new route nor a seasonal route. For years BU has operate 1 weekly flight through the winter season and during the summer 3 to 5 weekly flights.


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