SAS is looking for a "EUROBONUS ANALYTICS MANAGER"
Apr 17, 23, 11:51 am
#1
FlyerTalk Evangelist
Original Poster
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 10,643
SAS is looking for a "EUROBONUS ANALYTICS MANAGER"
Apr 17, 23, 4:33 pm
#2
Join Date: Aug 2011
Location: CDG
Programs: SK *G, AF Silver, Marriott Platinum
Posts: 3,606
"EuroBonus is SAS’ main tool for creating loyalty among Scandinavia’s frequent travelers."
Good to know that SK thinks highly of EBGs/EBDs from non-Scandinavian countries. No wonder the FFP has bad transfer opportunities.
Good to know that SK thinks highly of EBGs/EBDs from non-Scandinavian countries. No wonder the FFP has bad transfer opportunities.
Apr 18, 23, 5:57 am
#3
Join Date: Sep 2012
Location: AGH
Posts: 5,914
Well, you can say a lot of bad things about EuroBonus and SK but a company having a core customer group is not that uncommon.... almost all Loyalty Programs are build around quite specific target users. Try to do something useful with UA MileAge Plus here in Europe....
Last edited by fassy; Apr 18, 23 at 6:30 am
Apr 18, 23, 6:18 am
#4
Join Date: Mar 2006
Location: UME 🇸🇪 / NWI🇬🇧
Programs: SJ, SAS, DL
Posts: 1,616
Apr 20, 23, 5:45 am
#5
Join Date: Oct 2011
Programs: EuroBonus Diamond, Delta Skymiles 360, BAEC LTG, Hilton Diamond, Marriott Ambassador
Posts: 2,697
SAS needs all the help they can get. Perhaps this new role can transform the program to actually create loyalty.
Perhaps with much appreciated improvements that cost nothing like rollover points.
Perhaps with much appreciated improvements that cost nothing like rollover points.
Apr 20, 23, 12:03 pm
#6
Join Date: Jun 2012
Location: Oslo
Programs: SAS EBG, IHG Spire Amb, CCG
Posts: 583
Agree with you main point, but mileage Plus points is surprisingly useful within Europe. You can get on a lot of pricy Lufthansa Group short haul segments for only 6.6k points, and also combine LHG with other Star airlines for unusual routings not possible otherwise (15kish points).
Apr 21, 23, 2:22 am
#9
Join Date: Dec 2021
Programs: Eurobonus
Posts: 38
Apr 21, 23, 4:25 am
#11
FlyerTalk Evangelist
Original Poster
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 10,643
Apr 21, 23, 6:11 am
#13
FlyerTalk Evangelist
Original Poster
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 10,643
I don't think so. If anything we can contribute insights from our own experience. It's not that one person is making all the decisions. The main job for this position is to analysis a lot of data.
Apr 21, 23, 6:24 am
#14
Join Date: Apr 2019
Location: London
Posts: 188
It was partly a tongue in cheek comment. I can't discount the fact that most of us are biased in regards to the program.
Apr 21, 23, 7:01 am
#15
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Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,103
I don't think it would necessarily work that way. And if it did work that way, then SAS (and EuroBonus) is already beyond saving.
The advertised position would be a direct report to at least one person who should have a brain to understand what to allow and not allow even in the face of saboteurs or self-dealers as insiders.
There are bigger airlines than SAS which already have had some FTers as loyalty program insiders in comparable or higher positions than this one. Some of that was perhaps part of a "you need to hold your enemies closer than your friends" mentality, but not all of it has been.
As SAS EuroBonus is, I tend to have less use for EuroBonus points than for UA and AV miles. Most of my SAS flights using miles/points are done not using SK points. The only positive aspect I see from SK EuroBonus participation without a high opportunity cost: the shorter-term elite status angle.
Last edited by GUWonder; Apr 21, 23 at 7:08 am
