New SAS livery to be revealed next week
SAS has apparently officially invited international media for a launch event at the Radisson Royal hotel in Copenhagen next week - the article claims that colour blue will be prevalent and that the SAS name rather than Scandinavian will dominate.. Personally, I am not sure what to expect - it does not sound all great... I hope they do not go the way of some of the rumoured liveries which will take them in the direction of something Finnair-like.
https://check-in.dk/sas-praesenterer...-i-naeste-uge/ (and before certain people will come on here to discuss their dislike of Danish people and how this is just another move towards Danish Airlines, please let's all remember where the age-old "Svensk AltSammen" explanation to the SAS acronym came from :) So please keep the thread on topic) |
Since the Norwegian government don't have any shares in SAS anymore, IMHO, it's fair enough to remove the flags, although being a sentimental old fool, I kind of like the old school livery SK has on a couple of their birds. Much more than he simplified styles like Finnair etc.
Timings wise it's about time. The first A350 either has to have the engines fitted and go into paint soon or is already there. |
Originally Posted by highupinthesky
(Post 31506372)
Since the Norwegian government don't have any shares in SAS anymore, IMHO, it's fair enough to remove the flags, although being a sentimental old fool, I kind of like the old school livery SK has on a couple of their birds. Much more than he simplified styles like Finnair etc.
Would hate to see something as boring as the AY livery rubbing off on SAS :( |
I hope it's nothing like Finnair which I see as an ugly typeface on a white background.
The use of Rotis on Scandinavian adds a bit of style and class and it would be a shame to move away from that. It's still a lot better than many of the white schemes and I don't find it dated at all. |
Det eneste, der er sikkert er, at der vil være en blå hale med SAS-logoet og blå winglets... |
Here's another fan of the current livery. Only criticism is that the engine covlings kept fading from bright red to an orange'ish colour. Suppose now it can go from dark to light blue and still remain within the colour palette.
Think they'd be foolish to remove the NO flag (and images people have seen (if they are correct) still show it. They still generate a significant amount of profit in Norway + have a base so would seem silly just because the government has sold its shares... BA is flying with a version of the Union Jack and the UK government long ceased owning shares in BA and IAG. |
Originally Posted by dodgeflyer
(Post 31506901)
Here's another fan of the current livery.
Hope they wont go the LH or AY route. |
I beg to differ. I have always found the current livery exceptionally dull and ugly. Please bring in some royal blue, gold and white!
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I saw SE-REH (the new A330) in the current livery at EWR about a month ago.
It looked rather dark compared to the other SAS A330/340s that were next to it. I liked the look of it. But maybe that was just an optical illusion... |
I don't really like the current livery, it is a bit odd. Though the part I do like is the bright red engines.
Looking at the collage of the puzzle pieces from the Facebook video that check-in.dk has, plus the pictures already released of the A350 tail, the blue tail with the SK logo is a fairly given, and not much other colour on the fusalage except very stylised dots for the flag. SK clearly wants to tease cowling colour and what the name at the front fuselage will be. The kind of Qantas, Air New Zealand, Lufthansa, tail and tail end colouring that check-in.dk predicts does not get nicer by being repeated by many airlines. I would hope that the nose end of the fuselage would get a bigger 3 flag pattern, same concept as the 80ies/90ies livery, just new way of incorporating the flags. Too much to hope I guess. |
What I like about the current livery is that it's very different from most other airlines. The problem, though, is that the airplanes often look like just dirty, white planes, and sometimes it's really difficult to see the Scandinavian titles. The current livery only works when the light conditions are good.
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Originally Posted by RedChili
(Post 31509170)
What I like about the current livery is that it's very different from most other airlines. The problem, though, is that the airplanes often look like just dirty, white planes, and sometimes it's really difficult to see the Scandinavian titles. The current livery only works when the light conditions are good.
I thought the reason (at least the long haul planes) look dirty is that they usually are..... I most often see the long haul planes in NRT/HKG/LAX and they do mostly look in dire need of washing. |
Oh dear another airline in Eurowhite livery.
BTW the reason why aircraft were painted in white was to make sure you see any defects quickly. The sad side effect is that you see any dirt accumulation rather quickly too. |
No matter how the livery looks when it's being revealed next week, I'm 100% sure there will be many posts here complaining about how bad it is and maybe a few praising it. Personally I don't really care. I hope it will be something which stand out, without going overboard like some of the US discount airlines. But if it ends up as a LH copy cat or similar, my day isn't ruined.
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Originally Posted by highupinthesky
(Post 31510949)
No matter how the livery looks when it's being revealed next week, I'm 100% sure there will be many posts here complaining about how bad it is and maybe a few praising it. Personally I don't really care. I hope it will be something which stand out, without going overboard like some of the US discount airlines. But if it ends up as a LH copy cat or similar, my day isn't ruined.
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So... It looks like the livery will be very close to LH. Anyone else smelling conspiracy in the air? SK paints their fleet in accordance with LH-group's livery. More convenient for the takeover. Otherwise, why the HELL would SK repaint their fleet when they are already experiencing tough economic times. I realize that Gustafsson is an idiot, but this has absolutely no logical reason.
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Originally Posted by JR67
(Post 31514811)
So... It looks like the livery will be very close to LH. Anyone else smelling conspiracy in the air? SK paints their fleet in accordance with LH-group's livery. More convenient for the takeover. Otherwise, why the HELL would SK repaint their fleet when they are already experiencing tough economic times. I realize that Gustafsson is an idiot, but this has absolutely no logical reason.
And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway. |
Originally Posted by fassy
(Post 31515176)
And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway.
It's mostly whatever SAS will end up paying the design team (assuming the cost of painting a given plane in the new vs. the old livery doesn't change). They obviously won't repaint the planes immediately but follow the current schedule. Whenever one of the planes is scheduled to be painted it'll just be in the new rather than the old livery. |
I just wish they get rid of the hideous orange on the engines.
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I can’t believe Danish doesn’t have a word for livery!
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Speculation by flyprat.no |
Originally Posted by oliver2002
(Post 31516323)
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"Hope Airbus has enough blue paint" ... a strange thing to write if it's only the tail which is blue. If this image turns out to be the real thing, it would be better to write: "Hope Airbus has enough gray paint."
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Originally Posted by fassy
(Post 31515176)
LH doesn’t care zip about the livery of airlines they taken over. Just look at German/Eurowings, OS, LX and SN? Nothing close to LHs livery.
And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway. I know branding is important, and that changing your look can create buzz. But there is no point in creating buzz unless you have something else worth buzzing about. Is SK going to announce something new? If not, this is a waste of money, IMHO. Better to focus on improving service in Y. Neat new colours don't help when pax are paying LH prices for DY service levels. Save money on paint and buy a round for the poor guys stuck in SK Y. |
Originally Posted by JR67
(Post 31514811)
So... It looks like the livery will be very close to LH. Anyone else smelling conspiracy in the air? SK paints their fleet in accordance with LH-group's livery. More convenient for the takeover. Otherwise, why the HELL would SK repaint their fleet when they are already experiencing tough economic times.
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Originally Posted by CPH-Flyer
(Post 31508942)
I don't really like the current livery, it is a bit odd. Though the part I do like is the bright red engines.
Looking at the collage of the puzzle pieces from the Facebook video that check-in.dk has, plus the pictures already released of the A350 tail, the blue tail with the SK logo is a fairly given, and not much other colour on the fusalage except very stylised dots for the flag. SK clearly wants to tease cowling colour and what the name at the front fuselage will be. The kind of Qantas, Air New Zealand, Lufthansa, tail and tail end colouring that check-in.dk predicts does not get nicer by being repeated by many airlines. I would hope that the nose end of the fuselage would get a bigger 3 flag pattern, same concept as the 80ies/90ies livery, just new way of incorporating the flags. Too much to hope I guess. Whether the Norwegian government is an owner or not doesn't matter. The heritage is there, the staffing is there, and the services to Norway are there. |
Originally Posted by fassy
(Post 31515176)
LH doesn’t care zip about the livery of airlines they taken over. Just look at German/Eurowings, OS, LX and SN? Nothing close to LHs livery.
And branding is a very important marketing tool. So I can see a company invest on branding. Of course they won’t take in all birds and repaint them. Just one at a time when they are up for a respray anyway. Eurowings is an LCC in many ways and would water down/impact negative (which apparently is possible) LH's main brand. It's about market segmentation, or why many vehicle manufacturers contain several different brands and models. |
It is here!
https://www.flysas.com/en/newfleet/ Overall, not bad! The rumors were pretty much right. I hope the engine is as "Silver-metallic" as they say it is. Great with "Scandinavian" on the belly. https://cimg8.ibsrv.net/gimg/www.fly...b1edd8f9a1.jpg |
Well, could be worse. But also better... I miss the red engines - symbolising fire and power - even in the salt and pebber bags. But it have been copied by several others.
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Originally Posted by bombayhog
(Post 31541217)
Cheers! |
Meh, not really a fan of the new livery.
Specifically the huge silver SAS on the fuselage just seems weird. And obviously the lack of red engines... , but them being silver now is not too bad. The old livery was weird and odd but in a likeable way because it was our weird and odd livery. |
What a pathetic livery, same thing that LH did copying QF with the tail and fuselage painted in the same color.
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Well, could have been worse but I really miss the orange/red engine cowlings. And I will never forgive LH to get rid of the yellow!
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Originally Posted by fassy
(Post 31541480)
I really miss the orange/red engine cowlings.
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The huge SAS wordmark appearing twice on the fuselage looks bad.
Some other airlines don't make this mistake since they have both a wordmark and a proper logo (LOT and Lufthansa - a crane, United - the ex-Continental globe, etc). But when all you have is the wordmark, you should think of a different design. This is why the old setup looked well - "Scandinavian Airlines" above the windows, SAS wordmark on the tail. |
It could be worse, actually it might even be OK. I do wish they had been a bit more original though.
Oversized letters with the airline name from Finnair Tail colour pattern from Qantas Name of airline under the belly from Emirates The kept the Scandinavian decals on the engines. I'd still say more distinct flags would be good, but tricky to do nicely I guess. |
The big silver SAS and the strange blue ring on the engine is puzzling. Oh well. Let's see how it looks on an A320. I doubt they will repaint to existing fleet.
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Originally Posted by oliver2002
(Post 31543942)
The big silver SAS and the strange blue ring on the engine is puzzling. Oh well. Let's see how it looks on an A320. I doubt they will repaint to existing fleet.
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Originally Posted by oliver2002
(Post 31543942)
The big silver SAS and the strange blue ring on the engine is puzzling. Oh well. Let's see how it looks on an A320. I doubt they will repaint to existing fleet.
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