SAS Go: Devalution in EuroBonus earnings
#1
Original Poster
Join Date: Aug 2007
Location: CPH
Programs: EBG, M&M SEN, FB Gold
Posts: 507
SAS Go: Devalution in EuroBonus earnings
SAS have just reported this morning that the SAS Go earnings of EuroBonus points will be reduced a lot from December 1st 2018.
Was this expected?
Was this expected?
Last edited by NewbieRunner; Oct 1, 2018 at 2:45 am Reason: Removed link to own blog in Danish
#3
Join Date: Nov 2010
Programs: EBG, Club Carlson Gold, Frequent Flyer, SPG, Gold Points
Posts: 46
Sama here. Ridiculous no bags policy for Gold, Diamonds etc and very high baggage fees compared to for example Finnair are also beginning to annoy quite a lot.
Also, it's quite hard for normal customers to see what booking class you are buying into. Do we have to start to use travel agencies again??
Also, it's quite hard for normal customers to see what booking class you are buying into. Do we have to start to use travel agencies again??
#4
Join Date: Mar 2011
Location: CPH, BLL, HAM
Programs: SAS/A* DIAMOND/GOLD, GHA Black, HHonors Diamond
Posts: 100
What's it the strategic reasons for this - other than just cost savings? Each tier threshold must be cut in half. Even more of us must be leaving. This will probably mean, that I will go floating between programs, as I cannot uphold top tier anymore. Might as well just go googling for each flight and then go for cheapest bizz TATL. I am so puzzled and a little frustrated - like being dumped by a girl, almost. SAS is really not loving me.
#5
Join Date: Jan 2003
Location: HEL
Programs: *G, used to be with TK but left due to their corruption and political ties
Posts: 4,406
They really do everything they can to compete on price alone here. To me they are just shooting themselves in the foot, cause if they can't offer the lowest price they won't succeed with the strategy.
Also, from a consumer point of view this is ridiculous. A K-fare (Go light) CPH-CHI costs €592 return + €220 YQ + €77 taxes. That is €812 (out of €889) that goes straight to SK pocket and they will in return give you 400 EB-points to spend as you please! In this (I admit pretty theoretical) example you'd earn gold only after having done 22.5 return trips to Chicago, i.e. SAS would give you a gold card only when you've spent €18000 on tickets + YQ, excluding taxes. You would also have earned 9k EB points only.
Fare calculation CPH-CHI r/t:
Also, from a consumer point of view this is ridiculous. A K-fare (Go light) CPH-CHI costs €592 return + €220 YQ + €77 taxes. That is €812 (out of €889) that goes straight to SK pocket and they will in return give you 400 EB-points to spend as you please! In this (I admit pretty theoretical) example you'd earn gold only after having done 22.5 return trips to Chicago, i.e. SAS would give you a gold card only when you've spent €18000 on tickets + YQ, excluding taxes. You would also have earned 9k EB points only.
Fare calculation CPH-CHI r/t:
02 KHWDKGHT * * 1 * 888.44 * *Y
LAST TKT DTE 08OCT18/23:59 LT in POS - SEE ADV PURCHASE
------------------------------------------------------------
AL FLGT BK T DATE TIME FARE BASIS NVB NVA BG
CPH
CHI SK 943 K K 19JUL 1540 KHWDKGHT 19JUL19JUL 0P
CPH SK 944 K K 21JUL 2205 KHWDKGHT 21JUL21JUL 0P
DKK 4415 19JUL19CPH SK CHI343.26SK CPH343.26NUC
EUR 592.00 686.52END ROE6.430875
EUR 219.92-YQ XT EUR 4.94-YC EUR 15.65-US EUR 15.65-US
EUR 22.26-ZO EUR 3.39-XA EUR 5.99-XY EUR 4.79-AY EUR
EUR 54.26-XT 3.85-XF ORD4.50
EUR 888.44
RATE USED 1DKK=0.134098EUR
LAST TKT DTE 08OCT18/23:59 LT in POS - SEE ADV PURCHASE
------------------------------------------------------------
AL FLGT BK T DATE TIME FARE BASIS NVB NVA BG
CPH
CHI SK 943 K K 19JUL 1540 KHWDKGHT 19JUL19JUL 0P
CPH SK 944 K K 21JUL 2205 KHWDKGHT 21JUL21JUL 0P
DKK 4415 19JUL19CPH SK CHI343.26SK CPH343.26NUC
EUR 592.00 686.52END ROE6.430875
EUR 219.92-YQ XT EUR 4.94-YC EUR 15.65-US EUR 15.65-US
EUR 22.26-ZO EUR 3.39-XA EUR 5.99-XY EUR 4.79-AY EUR
EUR 54.26-XT 3.85-XF ORD4.50
EUR 888.44
RATE USED 1DKK=0.134098EUR
Last edited by Gnopps; Oct 1, 2018 at 11:53 pm Reason: Changed example to Chicago
#6
Join Date: Jun 2015
Programs: AY+, SK EB
Posts: 2,958
They really do everything they can to compete on price alone here. To me they are just shooting themselves in the foot, cause if they can't offer the lowest price they won't succeed with the strategy.
Also, from a consumer point of view this is ridiculous. A K-fare CPH-TYO costs €688 return + €220 YQ + €42 taxes. That is €908 (out of €950) that goes straight to SK pocket and they will in return give you 480 EB-points to spend as you please! In this (I admit pretty theoretical) example you'd earn gold only after having done 22.5 return trips to Tokyo, i.e. SAS would give you a gold card only when you've spent €20500 on tickets + YQ, excluding taxes. You would also have earned 10k EB points only.
Fare calculation CPH-TYO r/t:
Also, from a consumer point of view this is ridiculous. A K-fare CPH-TYO costs €688 return + €220 YQ + €42 taxes. That is €908 (out of €950) that goes straight to SK pocket and they will in return give you 480 EB-points to spend as you please! In this (I admit pretty theoretical) example you'd earn gold only after having done 22.5 return trips to Tokyo, i.e. SAS would give you a gold card only when you've spent €20500 on tickets + YQ, excluding taxes. You would also have earned 10k EB points only.
Fare calculation CPH-TYO r/t:
#7
Join Date: Jan 2003
Location: HEL
Programs: *G, used to be with TK but left due to their corruption and political ties
Posts: 4,406
#8
Join Date: Jan 2012
Location: Koala Lemur
Programs: SK EBD LTG (*G)
Posts: 2,447
What's it the strategic reasons for this - other than just cost savings? Each tier threshold must be cut in half. Even more of us must be leaving. This will probably mean, that I will go floating between programs, as I cannot uphold top tier anymore. Might as well just go googling for each flight and then go for cheapest bizz TATL. I am so puzzled and a little frustrated - like being dumped by a girl, almost. SAS is really not loving me.
#9
Moderator: Lufthansa Miles & More, India based airlines, India, External Miles & Points Resources
Join Date: Dec 2002
Location: MUC
Programs: LH SEN
Posts: 48,161
The rule of thumb for FFPs in Europe is about 12-15k € annual revenue for a Gold customer, so SAS is toeing the line of their consultants here.
#10
Join Date: Jan 2012
Location: Koala Lemur
Programs: SK EBD LTG (*G)
Posts: 2,447
I think I easily generate this, but it is not clear that I will make EBG under the new rules (I will probably push for EBD this year, and this gives me an extra year to sort this mess out). I think pushing for high valued customers makes perfect sense in some markets (Germany, London). In Scandinavia, when the biggest customers are state employees, for whom rules disallow flying plus, forget business, one needs to a bit more creative. These consultants should actually be a bit more creative, not just repeating the line
#11
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 11,086
I'm also curious about whether it will hit A3 earnings on SK too, I'm TK G so I don't really fly SK for points as they give out pretty much nothing anyway. A3 is very generous about miles earn from SK.
The devaluation is expected - it's too generous for low priced Y tickets IMO.
The devaluation is expected - it's too generous for low priced Y tickets IMO.
#12
Join Date: Jan 2012
Location: Koala Lemur
Programs: SK EBD LTG (*G)
Posts: 2,447
It is expected in the sense, that the economy seems to be going good, and they probably experience increased traffic, so they hope to keep the cost level, while increasing profit. A fair perspective. I only wonder whether they are not overplaying it. I think the loyalty to SK in the Scandinavian market is already shaken among professionals. I would say among tourists is long gone. Now they might start loosing a lot of professionals using the airlines frequently. I really hope they calculated this well. My personal decisions are probably not that important here - I will, as usual, find some local optimum for a few years, be it SK or not. But whatever I choose, I would like SK to thrive.
#13
FlyerTalk Evangelist
Join Date: Aug 2010
Location: CPH
Programs: UAMP S, TK M&S E (*G), Marriott LTP, IHG P, SK EBG
Posts: 11,086
Don't like to see the development of it.
@SK2751 - Economy doing well IS the problem, that's why a lot of loyalty programmes are doing a lot of "enhancements". They think people can afford more and will fly anyway regardless of miles.
Booked SK flights long time ago for a trip next year and I guess I'll have to look at which FFP I should be crediting the flights to.
#14
This is horrible news.
I'm in a similar situation, for flights I would barely scratch at Frequent Traveler with MM, but with a bit of creativity I will be able to receive EBG for the same (this year) (+500-1000 more spent). While I was not flying SAS that often and the times I did, were in Plus only, this is not touching me too much, but all the mileage runs (Youth fares to HKG and back that would give 10k miles for 500 $ that I searched now are not really worth it anymore). This is not exactly ruining, but makins this a lot more difficult, especially for people who are flying SAS a lot.
I think you summarized my feelings perfectly:
I think you summarized my feelings perfectly:
#15
FlyerTalk Evangelist
Join Date: Jul 2011
Location: Tokyo
Programs: JAL Metal Card (OWE), SAS Eurobonus Gold (*G), Marriott Titanium (LTP), Tokyu Hotels Platinum
Posts: 21,153
For EU, it is basically only Lite that changes (and booking class O) taking a hit.
For long haul more of a detailed change, but is the table also an admission of Lite coming to Asia flights as well?
For EU flights I don't find the changes completely unreasonable. For long haul it seems a step too far.
I get worried that partner earnings will also get a hit soon.
For long haul more of a detailed change, but is the table also an admission of Lite coming to Asia flights as well?
For EU flights I don't find the changes completely unreasonable. For long haul it seems a step too far.
I get worried that partner earnings will also get a hit soon.