The QR Movie 'Like Never Before'
#61
Join Date: Jul 2017
Programs: QR Plat
Posts: 84
Well, opening a webpage with a countdown timer and asking people to register for the big news seems to me a bit much for a new commercial.
I think this would be more appropriate for something customers would actually be happy with, like a huge sale, a new innovative product or adding a lot off new routes.
Its also a bit odd that they would spoil their own surprise on social media a couple of days before the
big reveal.
I think this would be more appropriate for something customers would actually be happy with, like a huge sale, a new innovative product or adding a lot off new routes.
Its also a bit odd that they would spoil their own surprise on social media a couple of days before the
big reveal.
So don't have very high expectations but hopefully they surprise me
#63
Join Date: Jan 2019
Location: Monaco
Programs: Amex Plat
Posts: 105
Having read all of the previous discussion, and having seen all of the various teasers (including Chinese neon sights, European paintings, skating in America etc. including yesterday's clips of the upcoming Qatar blockbuster movie; my bet is on the new marketing campaign aimed for families (hint Qsuites) and longer travel, so more companion-like fares, various 'travel festivals or promos', like around the globe coupons, fly 4 segment get 5th for free alike. Make the world your story is the main slogan after all.
p.s. every journey is your chapter, the world is your canvas..
p.s. every journey is your chapter, the world is your canvas..
#64
Well, if this is indeed the premier of a new brand film, having all these countdowns, all these "subscribe now to find out more", and a huge teaser for the premier and film itself... seems quite unnecessarily over the top for a new advert, just my two cents though
#65
Join Date: Aug 2013
Programs: SPG & Marriott Plat Privilege Club Plat
Posts: 111
#66
FlyerTalk Evangelist
Join Date: Jan 2007
Location: BOS/UTH
Programs: AA LT PLT; QR GLD; Bonvoy LT TIT
Posts: 12,660
Actually, based on this, I can't wait to see it. I do hope, however, that this is more than a marketing campaign and that there is an actual sale to go with it.
#67
Join Date: Feb 2015
Location: Thailand
Programs: QRPC-Silver & Star-Alliance
Posts: 212
It would be disappointing, to say the least IMO, if the offer thus far of "up to 45%" were to turn out to be 'it' for this year !
#69
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,356
sounds like much ado about nothing, companies invariably get super excited about their own marketing, their customers invariably get nothing bar higher costs in return...
#70
Join Date: Dec 2002
Programs: QR Plat
Posts: 2,416
-A
#71
Join Date: Nov 2018
Programs: one world
Posts: 17
#73
Join Date: Dec 2002
Programs: QR Plat
Posts: 2,416
- The menu says there is a meat dish with fancy name sauce and vegetables treated in obscure ways, with potatoes done up with spectacular methods, endorsed by a chef with a name you can't spell if told the name of.
- On your dish there will be a overcooked piece of ${meat} with a bland sauce that is chock full of salt and sugars, with a small smattering og veggies that have been steamed on the ground, reheated in the air, potentially already luke warm because business cabins are getting bigger, galleys smaller and crew fewer and serving times longer. The potatoes will be either boiled og baked in some manner, possibly pan fried. All in all a meal you would not pay 20 USD for on the ground.
It isn't 5 star by any stretch of the imagination. A lot of money goes into the menus trying to tell you it's fancy stuff, and it's meals that do not transpose well into being delivered by mass catering and airplane galleys. The 787 and 350 are excellent airplanes, real nice with QR's seats, but they are not your favourite brasserie. Don't try to convince me otherwise by the fancy talk in the menu.
How to improve it? Look at Asian carriers, their native cuisine lends itself to very simple dishes that packs a lot of flavour and has well known names and nothing fancy to them. Most of the ingredients are cheap, even.
Are there parts of the menu that does work on QR? Sure. Mezze, almost always a hit. Some of the soups. The berries in the dessert section (even better if I could get them would cold double cream and not the sugary water).
Other places the money could be better spent? The current champagne being served is vile. It is there because the menu has to have a champagne for image/political reasons, but drinking it is awful. That is a waste of money, either chop it alltogether, or add the spend to make it enjoyable. Just having something on the menu to be able to tick a check box is just not taking your customer seriously.
-A
Last edited by ph-ndr; Jan 15, 2019 at 6:04 am Reason: Speeeeelink.