Qantas Relaunches ISCAH
Aug 21, 2009, 5:27 am
#1
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-lots of sand ...
Aug 21, 2009, 10:17 am
#3
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Oh dear god. Please tell me they are not going to have it again as the 'hold' music QF NB on the phone system. I'm likely to go on another axe rampage if they make me listen to that for hours on end again !
Aug 21, 2009, 8:31 pm
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Aug 21, 2009, 10:14 pm
#6
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I detest both the old and new version of this ad. I wonder if QF decided to redo it, or if the ad agency simply couldn't think of anything new so said ".... it, let's just redo the same ad and charge them a shitload for it".
I don't think the ad really reflects the "spirit of australia" in 2009 at all.
I don't think the ad really reflects the "spirit of australia" in 2009 at all.
Aug 22, 2009, 6:40 am
#8
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I detest both the old and new version of this ad. I wonder if QF decided to redo it, or if the ad agency simply couldn't think of anything new so said ".... it, let's just redo the same ad and charge them a shitload for it".
I don't think the ad really reflects the "spirit of australia" in 2009 at all.
I don't think the ad really reflects the "spirit of australia" in 2009 at all.
The great thing about the ad is that a lot is filmed at the Bungle Bungles and QF doesn't fly anywhere near it. Oh, and they stopped flying to anywhere near the Great Wall as well. Oh, and did I mention Paris??
Aug 22, 2009, 8:06 am
#9
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....although in a technical sense, you can fly a Qantas *marketed* flight to PEK through a codeshare with the fabulous (not) MU via PVG.....and lets not forget the codeshares with the airline that epitomises style (or lack thereof...) AF to CDG.....However, I do like the ISCAH ads.....I don't know why, but the ads instill a sense of pride and patriotism and makes me want to fly QF especially when returning from a trip abroad.
Although (on a completely different tangent), on my trip to PEK, I chose to go CX than to subject myself to the delights of MU via PVG....
Aug 22, 2009, 8:06 am
#10
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Overall a pretty poor ad, not to mention the singing in it was pretty ropey at the best of times.
As DUF rightly pointed out, there is a certain irony that QF no longer goes to many of the destinations featured in the ad.
I must admit that I am starting to get sick of the ISCAH music, although considering QF ensured many years ago that they obtained all the rights to the music, it's pretty fair that they would want to get the maximum bang for their buck.
As DUF rightly pointed out, there is a certain irony that QF no longer goes to many of the destinations featured in the ad.
I must admit that I am starting to get sick of the ISCAH music, although considering QF ensured many years ago that they obtained all the rights to the music, it's pretty fair that they would want to get the maximum bang for their buck.
Aug 22, 2009, 10:35 am
#11
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But as these ads. are all about suckering Aussies into flying with QF by stirring up contrived notions of nationalism and belonging via some of the most basic, 1930's style propaganda (singing kids in uniforms extolling the virtues of the fatherland etc) we can hardly be surprised that there is some serious poetic licence being employed can we ?!?
But hey, seems to have worked on Platinum A332
Last edited by Aisle Seat H; Aug 22, 2009 at 12:09 pm
Aug 22, 2009, 2:33 pm
#12
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FWIW, the You Tube version posted by QF seems infinitely higher quality (i.e. less compression used in the encoding):
http://www.youtube.com/watch?v=O8eVlvDHLSU
http://www.youtube.com/watch?v=O8eVlvDHLSU
Aug 22, 2009, 7:09 pm
#13
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As an addendum to the observation regarding the images of cities qf doesn't fly to, you may recall that the original Peter allen version starts with "from new York to rio...". The original qf ad changed that to "from new York to Rome...." since qf didn't fly to rio. Now they don't fly to Rome anymore either.
Now this version of the ad replaces the beginning of the song with an aboriginal translation so as not to mention any of the cities that qf doesn't fly to anymore.
Now this version of the ad replaces the beginning of the song with an aboriginal translation so as not to mention any of the cities that qf doesn't fly to anymore.
Aug 22, 2009, 7:23 pm
#14
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Dave
Aug 22, 2009, 7:50 pm
#15
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True but isn't it ironic? And what if there was a mcdonalds feel good brand ad that showed images of gourmet food. They never claim it's their food. I think that would be considered wrong too.