Qantas AIR Magazine
Jun 24, 2009, 7:59 am
#46
Join Date: Jul 2003
Location: Sydney
Programs: QF WP/LTS
Posts: 133
It would be interesting to know how QF are selecting recipients and whether they use this criteria for anything else.
I ask because I recieved a copy of Air as an SG some time back. Soon after became WP but have received no issues since.
I ask because I recieved a copy of Air as an SG some time back. Soon after became WP but have received no issues since.
Jun 24, 2009, 4:23 pm
#48
Join Date: Jan 2003
Location: Brisbane, QLD, Australia
Programs: QF LTG/WP, Various others = way too much flying
Posts: 195
. Overall very uninspiring.
Jun 24, 2009, 7:27 pm
#49
Join Date: May 2002
Location: Newcastle, Australia.
Programs: QF Plat+ LTG/ OW Emerald, VA Plat, NZ Gold, HH Diamond, Hyatt Whatsit. Taxation is theft.
Posts: 2,636
A wicked weasel catalogue insert would sure boost the readability.
I've received 2-3 issues of "Air" now - very appropriate name. The only better name I can think of is WOFTAM.
I've received 2-3 issues of "Air" now - very appropriate name. The only better name I can think of is WOFTAM.
Dec 18, 2009, 4:01 am
#51
Join Date: Jul 2007
Location: OOL
Programs: *QANTAS - Platinum/Lifetime Gold *KLM - Platinum *Virgin - Gold *Etihad - Gold
Posts: 101
OMGosh... I haven't read all posts, but AIR magazine makes me sooooooo angry! It must cost them a fortune to print (although with all that advertising maybe it doesn't), and hardly any of the stories are of interest to me... The last few I have received have been thrown in the bin at the post office before even making it home!
If only they could invest that time and money in training their staff, or getting the EOD system to work???
I really wish QF would have asked their customers what they would like, instead of creating something that it seems leaves people more frustrated, than pleased...
If only they could invest that time and money in training their staff, or getting the EOD system to work???
I really wish QF would have asked their customers what they would like, instead of creating something that it seems leaves people more frustrated, than pleased...
Dec 18, 2009, 5:48 am
#52
Join Date: May 2003
Location: Singapore
Programs: QF LTG, SQ EGTP, Bonvoy LTG
Posts: 4,844
I am sure the aim of the exercise was to make money out of advertisers, pitching to "elite" travellers, an ideal way to get the top end of the market. Don't know if it does make money, but I am sure they wouldn't just spend money on it as a "benefit" of being WP .... if they didn't have it I am sure they would not lose a single passenger.
Dec 18, 2009, 1:57 pm
#53
Join Date: May 2006
Location: Wellington
Programs: QFWP (LTSG), NZ (Jade), TG ROP (Forgotten), OZ (Silver), AA (Cardboard), EK (Lowest of the Low)
Posts: 4,669
I am sure the aim of the exercise was to make money out of advertisers, pitching to "elite" travellers, an ideal way to get the top end of the market. Don't know if it does make money, but I am sure they wouldn't just spend money on it as a "benefit" of being WP .... if they didn't have it I am sure they would not lose a single passenger.
Dec 19, 2009, 11:25 pm
#56
Join Date: Aug 2009
Location: SYD
Programs: QF WP (OWE), VA PLAT, EY GLD, SPG PLAT, Hyatt DIA, Hilton DIA, Hertz PC
Posts: 8,522
I got one when I first became WP, didn't get the last issue, and got the new one a few days ago. I have no idea how the selection occurs, perhaps they alternate or it's based on current SCs.
I flicked through it in 10 secs, with only the Range Rover ad taking my attention then threw it out. Seems to be the same concept at AMEX Platinum or Centurion mags, however they have a few articles that are worth reading, as well as special offers for readers of the magazine. Perhaps QF could learn from their model?
I flicked through it in 10 secs, with only the Range Rover ad taking my attention then threw it out. Seems to be the same concept at AMEX Platinum or Centurion mags, however they have a few articles that are worth reading, as well as special offers for readers of the magazine. Perhaps QF could learn from their model?
Dec 19, 2009, 11:28 pm
#57
Join Date: Dec 2004
Location: London
Posts: 6,265
Dec 20, 2009, 5:07 am
#58
Join Date: May 2002
Location: Newcastle, Australia.
Programs: QF Plat+ LTG/ OW Emerald, VA Plat, NZ Gold, HH Diamond, Hyatt Whatsit. Taxation is theft.
Posts: 2,636
Most efforts like this are pretty lame, the Mercedes-Benz magazine is equally WOFTAM, although it at least has some editorial content - even if it is totally uninteresting shite.