New I Still Call Australia Home Campaign
Mar 24, 2022, 7:49 pm
#1
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New I Still Call Australia Home Campaign
As international travel rebounds, QF launched their Together Once Again campaign using the I Still Call Australia Home theme song today.
It features iconic Australian talent including Kylie, Troy Sivan, Ash Barty, Adam Goodes and Bangarra Dance Theatre.
It is simply stunning
It features iconic Australian talent including Kylie, Troy Sivan, Ash Barty, Adam Goodes and Bangarra Dance Theatre.
It is simply stunning
Last edited by m0hamed; Mar 24, 2022 at 7:58 pm
Mar 24, 2022, 9:05 pm
#2
FlyerTalk Evangelist
Join Date: Apr 2001
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QF newsroom-->QANTAS UNVEILS NEW I STILL CALL AUSTRALIA HOME CAMPAIGN
<snip>
From 1994
1987 (original)
Wikipedia https://en.wikipedia.org/wiki/I_Stil...Australia_Home
- New advertising campaign to showcase the Spirit of Australia as travel recovers.
- Stars include Kylie Minogue, Hugh Jackman, Ash Barty, Adam Goodes, Troye Sivan, Bangarra dancers, Qantas staff, Olympians and the Qantas Choir.
- One million international and domestic fares on sale with either double Qantas Points or double status credits.
<snip>
1987 (original)
Wikipedia https://en.wikipedia.org/wiki/I_Stil...Australia_Home
Last edited by Mwenenzi; Mar 25, 2022 at 3:25 am
Mar 25, 2022, 3:47 am
#3
Join Date: Dec 2005
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Why Qantas never use the A380 in their marketing, considering its their flagship aircraft, beats me. The 787 looks plain and boring for the finale compared to a nice angle and lighting shot of an A380. The 787 looks like any other plane compared to the iconic A380. That's a fail for an otherwise nice new take on I still call Australia home ad.
Mar 25, 2022, 2:12 pm
#4
Join Date: Jan 2013
Location: London, UK
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Loved it, brought the feels up for this expat
Mar 25, 2022, 4:15 pm
#5
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Depending on when the add was made, the A380's may have been sitting in the desert. Was a possibility they would not return to the sky with a QF roo tail.But the A380 is a far more impressive aircraft.
Mar 25, 2022, 4:22 pm
#6
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Mar 30, 2022, 6:30 am
#10
Join Date: Apr 2014
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Posts: 250
I do truly admire the awesome capacity of Qantas to market themselves ruthlessly. This song, in its various forms used by Qantas, never fails to invoke a tear in my eye. But having said that, I also recall the many experiences in reality, such as where two hours into a 14 hr long haul flight, the delightful stewardess manages to roll her eyes at my simple request for a bottle of water....
I suspect, and quite rightly, this sort of add is targeting those that fly an aspirational flight once in a blue moon. I guess every airline is in the same boat - they use whatever to compete. I respect that. And this song is truly a winner in that regard.
But ironically, I think I have managed through too many flights, too many hours/days/years missing the home country, to reach a point where now I even feel delight/nostalgia/homesickness from even those flights where a Qantas hostie yet again makes me feel unwelcome!
I still call australia home. I still call a Qantas flight where a bottle of water is a pesky trouble "home".