Qantas PR failure
Nov 21, 2011, 8:18 pm
#1
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Qantas PR failure
Originally Posted by smh
At midday, the Qantas PR team operating the @QantasAirways twitter account, sent out a call for luxury flying experiences.
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The idea, it seems, was to reward a winning tweet with a Qantas first class gift pack.
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Within an hour, the hashtag was trending across the country, but the tweets were not quite what management expected.
@GrogsGamut tweeted: "#QantasLuxury- when the passengers arrive before the couriers delivering the lockout notices do".
@aptronym said: "Getting from A to B without the plane being grounded or an engine catching fire. #qantasluxury".
And @the-aaron-smith said: "#qantasluxury is chartering a Greyhound bus and arriving at your destination days before your grounded Qantas flight".
Social media expert James Griffin from SR7 said that by about 1pm, Australians were sending out 51 tweets a minute on the hashtag. The majority of these were tweets making fun of the idea of #qantasluxury.
.
.
The idea, it seems, was to reward a winning tweet with a Qantas first class gift pack.
.
.
Within an hour, the hashtag was trending across the country, but the tweets were not quite what management expected.
@GrogsGamut tweeted: "#QantasLuxury- when the passengers arrive before the couriers delivering the lockout notices do".
@aptronym said: "Getting from A to B without the plane being grounded or an engine catching fire. #qantasluxury".
And @the-aaron-smith said: "#qantasluxury is chartering a Greyhound bus and arriving at your destination days before your grounded Qantas flight".
Social media expert James Griffin from SR7 said that by about 1pm, Australians were sending out 51 tweets a minute on the hashtag. The majority of these were tweets making fun of the idea of #qantasluxury.
Nov 22, 2011, 1:40 am
#8
Join Date: Mar 2007
Programs: QFF Gold, Flying Blue, Enrich
Posts: 5,366
Nov 22, 2011, 9:40 am
#13
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Join Date: Jan 2010
Posts: 1,335
More here:
#QantasLuxury Twitter campaign spectacularly backfires on Qantas
#QantasLuxury Twitter campaign spectacularly backfires on Qantas
Is there anything that Qantas can do right? Not it seems at the moment. Just weeks after having been slammed for its bad social media service as its aircraft were grounded the Australian airline thought it had a nice little idea to restore its reputation.
A simple Twitter competition run by the Qantas PR via the @QantasAirways Twitter account. It asked for passengers to send in their luxury flying experiences under the #QantasLuxury hashtag. Simple enough. What could possible go wrong? Let’s start with everything.
A simple Twitter competition run by the Qantas PR via the @QantasAirways Twitter account. It asked for passengers to send in their luxury flying experiences under the #QantasLuxury hashtag. Simple enough. What could possible go wrong? Let’s start with everything.
Nov 22, 2011, 12:55 pm
#15
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This is still social media; that there are other social media tools which some here want to denigrate , insulting users of social media is an attack on oneself