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-   -   Steigenberger Hotels sold (https://www.flyertalk.com/forum/other-hotel-chains/1994196-steigenberger-hotels-sold.html)

Exleftseat Nov 5, 2019 10:18 am
Steigenberger Hotels sold
 
It was announced on November 5, 2019 that the Chinese Huazhu Group through one of their subsidiaries has purchased Deutsche Hospitality,, the holding company for the iconic Steigenberger, Intercity, MAXX and Jaz hotels.
Purchase price was 700 Mill. Euro. Steigenberger is a classic German brand with plenty of historic properties like for example the world renown Frankfurter Hof in Frankfurt. Let's see what the new owner can bring in to get the
brand back to its former glory.

craigthemif Nov 6, 2019 3:10 pm
Originally Posted by Exleftseat (Post 31704026)
Let's see what the new owner can bring in to get the
brand back to its former glory.
I can think of one or two examples of Chinese ownership ruining a hotel chain. Can't say I can think of one that "brought the brand back to its former glory"

Resurrection Dec 13, 2019 6:28 pm
Originally Posted by Exleftseat (Post 31704026)
It was announced on November 5, 2019 that the Chinese Huazhu Group through one of their subsidiaries has purchased Deutsche Hospitality,, the holding company for the iconic Steigenberger, Intercity, MAXX and Jaz hotels.
Purchase price was 700 Mill. Euro. Steigenberger is a classic German brand with plenty of historic properties like for example the world renown Frankfurter Hof in Frankfurt. Let's see what the new owner can bring in to get the
brand back to its former glory.
Overunning it with Chinese bus tour groups? Just a guess.....

MilanistaBaku Jul 2, 2024 4:21 am
Intercity hotel in Bonn is even better than Marriott Bonn )


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