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FF program in Vueling. An exceptional case in LCC world?
I have just read that Vueling is starting a FF program called "punto". The conditions are available in its web page.
I have always wondered why the LCC do not offer these kind of programs more often. Of course, Vueling is not the first company in doing this, but as far as I know, not too many of them have a FF program. Among them, I can remember know Air Berlin o Virgin Blue in Australia. I don't want to include here airlines subsidiary of major airlines (like Clickair in relation to Iberia, or Jetstar with Qantas), where it is possible accumulate points in the program of the parent airline. I consider that this is a very good idea in order to strengthen client loyalty. Why other big LCC like easyjet or ryanair don't have one? |
Originally Posted by bilboflyer
I consider that this is a very good idea in order to strengthen client loyalty. Why other big LCC like easyjet or ryanair don't have one?
Germanwings also has the Boomerang as their FFP |
Add also southwest and jetblue and some others in the US.they are considered low cost carriers and they follow that philosophy, Jetblue less than southwest I guess! :D
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Deleted because repeating information already given - d'oh!
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truth is FF programs earn most airlines money. First, they sell points to banks for credit cards and give points for shopping online via affiliates. In all they help a lot of airlines.
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Originally Posted by bilboflyer
(Post 6723947)
I have just read that Vueling is starting a FF program called "punto". The conditions are available in its web page.
I have always wondered why the LCC do not offer these kind of programs more often. Of course, Vueling is not the first company in doing this, but as far as I know, not too many of them have a FF program. Among them, I can remember know Air Berlin o Virgin Blue in Australia. I don't want to include here airlines subsidiary of major airlines (like Clickair in relation to Iberia, or Jetstar with Qantas), where it is possible accumulate points in the program of the parent airline. I consider that this is a very good idea in order to strengthen client loyalty. Why other big LCC like easyjet or ryanair don't have one? |
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