Icelandair just acquired WOW
Nov 5, 2018, 5:33 am
#1
Original Poster
Join Date: Feb 2004
Posts: 134
Icelandair just acquired WOW
This article needs to be translated, but WOW has now been gobbled up.
https://www.mbl.is/vidskipti/frettir...ZpNdtzXlmAm06U
https://www.mbl.is/vidskipti/frettir...ZpNdtzXlmAm06U
Nov 5, 2018, 6:10 am
#4
Join Date: Jan 2005
Location: Europe
Programs: UA:1K MM, AF:FB-Platinum; QR: PC Platinum, FI: Saga Gold
Posts: 2,931
It’s an all stock buy-out with WoW’s owner gaining 5,4 percent ownership of Icelandair. WoW will continue to operate as a separate entity. It will be interesting to see how (if) this will work out...
Nov 5, 2018, 6:56 am
#6
Join Date: Jan 2012
Location: San Juan, PR
Programs: MR AMB/LT, AA EP, TK EP, DL D, B6 M4, F9 100K, IHG AMB/D, HH D, CZR D, FndCd, Sixt D, NTL E, Hz PC
Posts: 428
I wonder if this will lead to any changes in partner FF program recognition (specifically, will Alaska MP recognize WOW?)
Nov 5, 2018, 8:15 am
#7
A FlyerTalk Posting Legend
Join Date: May 2002
Location: YEG
Programs: HH Silver
Posts: 56,443
Here's an English article on the take-over.
https://www.flightglobal.com/news/ar...43zul9aBptD1eA
This seems a smart play for FI to remove a competitor but WOW has an all-Airbus fleet while FI flies Boeing so not sure how the two fleets will work together.
https://www.flightglobal.com/news/ar...43zul9aBptD1eA
This seems a smart play for FI to remove a competitor but WOW has an all-Airbus fleet while FI flies Boeing so not sure how the two fleets will work together.
Nov 5, 2018, 9:24 am
#8
Join Date: Jan 2005
Location: Europe
Programs: UA:1K MM, AF:FB-Platinum; QR: PC Platinum, FI: Saga Gold
Posts: 2,931
Here's an English article on the take-over.umi
https://www.flightglobal.com/news/ar...43zul9aBptD1eA
This seems a smart play for FI to remove a competitor but WOW has an all-Airbus fleet while FI flies Boeing so not sure how the two fleets will work together.
https://www.flightglobal.com/news/ar...43zul9aBptD1eA
This seems a smart play for FI to remove a competitor but WOW has an all-Airbus fleet while FI flies Boeing so not sure how the two fleets will work together.
All of WoW's Airbuses are leased whereas Icelandair owns most of their Boeings. With Icelandair in the driving seat, I see Boeings in WoW's future... Assuming it has a future -
Nov 5, 2018, 11:49 am
#10
Moderator: American AAdvantage
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Posts: 62,948
Link to USA Today article
Fleetwide, given FI has a fleet of mostly 757-200s but is going 737 MAX 8 iirc, it’s likely WOW will continue operating with their newer Airbii.
As to FFP, maybe, but look how IAG is treating their ULCC and Aer Lingus (kind of FFP relationship with BA, keeping it out of oneworld).
In any case, we’ll see how it develops, but if I lived in your shoes I would watch my ressie like a hawk.
Nov 5, 2018, 1:08 pm
#11
Join Date: Apr 2014
Posts: 110
Oh I'll keep an eye on it. CLE is one place where they butted heads with each other. WOW pulled out first but FI said they'll be back next year. I believe they truly will be, so I'm not truly worried my flights will go bye-bye. Just made me think it would be a downgrade to fly a WoW aircraft if they use WoW as a substitute to less robust destinations.
Nov 6, 2018, 4:43 am
#13
Join Date: Aug 2003
Location: London, UK
Programs: bmi DC, BAEC
Posts: 1,103
looks like there will be quite a few routes, on both sides of the atlantic, which will see less competition
https://www.icelandair.com/about/routemap/
https://wowair.co.uk/travel-info/route-map/
https://www.icelandair.com/about/routemap/
https://wowair.co.uk/travel-info/route-map/
Nov 6, 2018, 6:38 am
#14
Join Date: Feb 2015
Posts: 34
Oh I'll keep an eye on it. CLE is one place where they butted heads with each other. WOW pulled out first but FI said they'll be back next year. I believe they truly will be, so I'm not truly worried my flights will go bye-bye. Just made me think it would be a downgrade to fly a WoW aircraft if they use WoW as a substitute to less robust destinations.