[Joon] IAG's LEVEL no longer the worst airline name!
Jul 20, 2017, 8:35 am
#16
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Jul 20, 2017, 8:42 am
#17
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"We started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind. This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values", said Caroline Fontaine, VP Brand at Air France.
(and full disclosure, neither am i).
As for the worst airline name, Air France has some form. How about Hop! ?
Jul 20, 2017, 9:02 am
#19
Join Date: Oct 2015
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"This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport."
Is this a case of 'lost in translation' or one of 'management-speak'? What's an authentic and connected airline? One that actually exists and flies to places...?
Is this a case of 'lost in translation' or one of 'management-speak'? What's an authentic and connected airline? One that actually exists and flies to places...?
Jul 20, 2017, 9:16 am
#20
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Out of interests, Vueling sounds like fo-e-ling which sounds like Falling...
Jul 20, 2017, 9:17 am
#21
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What's interesting is that in Air France's own press release they say ''Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France.'' So I guess this will be quite different to what Level is offering.
Jul 20, 2017, 9:34 am
#23
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HOP! is actually not too bad. It created a short haul hop on and hop off feeling -- exactly what the airline is for. Personally I did like this name better than Vueling. HOP! is more focused and it is so simple that it leaves a big impression when customer saw the name. But after easyjet and HOP!, the other tries like Wizz, Vueling, Scoot or Level are pure attempt or copycat that went wrong. Another name come to mind if Lufthansa's LCC project name JUMP. Thank goodness they realised how bad it is and in the end did not use that project name.
Out of interests, Vueling sounds like fo-e-ling which sounds like Falling...
Out of interests, Vueling sounds like fo-e-ling which sounds like Falling...
Jul 20, 2017, 10:00 am
#24
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What a shame from the airline that gave us the best safety video I've ever seen. The AF one (linked on the BA video thread) just oozes class, I could watch it over and over. Strictly for the choreography.
If 'Joon' is supposed to imply 'jeaune', surely to french people that's just laughable, and to anyone else meaningless. It's like putting 'Yoof' on the side of an English airline
I think I might start up a branding/marketing consultancy, it seems to be a licence to print money for nothing, as long as you can come up with some aspiration faff to put around whatever you come up with in 5 minutes down the pub. Much like a lot of modern art, it's not the actual art that matters, just being pretentious enough in how you describe it to suck the right people in
As someone very much in the 'target demographic' for both, this and Level, are just cringeworthy. As others have said, Hop is to the point and does what it says on the tin. I still have no idea what Level is supposed to imply to anyone.
If 'Joon' is supposed to imply 'jeaune', surely to french people that's just laughable, and to anyone else meaningless. It's like putting 'Yoof' on the side of an English airline
I think I might start up a branding/marketing consultancy, it seems to be a licence to print money for nothing, as long as you can come up with some aspiration faff to put around whatever you come up with in 5 minutes down the pub. Much like a lot of modern art, it's not the actual art that matters, just being pretentious enough in how you describe it to suck the right people in
As someone very much in the 'target demographic' for both, this and Level, are just cringeworthy. As others have said, Hop is to the point and does what it says on the tin. I still have no idea what Level is supposed to imply to anyone.
Jul 20, 2017, 10:13 am
#26
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"This new brand has been entirely designed to meet their requirements and aspirations, with an authentic and connected offering that stands out in the world of air transport."
Is this a case of 'lost in translation' or one of 'management-speak'? What's an authentic and connected airline? One that actually exists and flies to places...?
Is this a case of 'lost in translation' or one of 'management-speak'? What's an authentic and connected airline? One that actually exists and flies to places...?
Jul 20, 2017, 10:23 am
#27
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Jul 20, 2017, 11:04 am
#29
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Jul 20, 2017, 11:10 am
#30
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