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-   -   Interesting Article (https://www.flyertalk.com/forum/northwest-worldperks/978436-interesting-article.html)

Red Tail Fan Jul 24, 2009 11:52 am

Interesting Article
 
Here is an article I read that in my opinion pertains to what is happening to the WP program. If I posted this in the wrong area, I apologize.

http://finance.yahoo.com/news/Can-Ai....html?x=0&.v=1

rcbarton Jul 24, 2009 4:19 pm

Red Tail: Here is a link to the actual report if you are interested.

http://carlsonmarketing.mediaroom.co...?s=55&item=140

fti Jul 24, 2009 5:52 pm

The idea of spinning off the frequent flyer programs surfaces about every five years with several US airlines. Never happens. I doubt it will. But interesting thoughts.

MarkXS Jul 24, 2009 7:54 pm

"Article" is really just a PR piece from Carlson. Carlson runs loyalty programs as an outsourcing provider. They used to run Amtrak Guest Rewards but I believe lost that to a competitor within the past year or so.

Given the prominent Pros and Cons to spinning it off they write about, I bet it's really an attempt to offer airline execs a third option: Outsourcing it.

They probably need a new client or two.


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