Northwest Orient
 

Does anyone remember this name? Was it the old name for Northwest or was it primarily a
Pacific carrier much like Continental Micronesia is today?

NWA's old name.

It was never officially NW's name. While the word "Orient" was on the planes, the airline's name was always "Northwest."

In June 2001 I was flying from CDG to DTW on NWA in WBC and at checkin was given a pass to the airline club by the ticket counter.

The pass was a gold coloured one day pass issued to "Northwest Orient" passengers.

The old NWA logo was also prominently displayed.

Anyone else get one of these club passes recently in Paris?

As mentioned before... the company has always, since it's inception in 1926, been called Northwest. When NW started Asia service "Orient" was added for brand recognition only. Then it was dropped in 1986 when Republic was merged into NW and NW became more of a domestic player that they were pre Republic. I have a great book on NW written in 1986, which is very acurately written. It was done quite well. Too bad my exgirlfriend has the book in MSP. I've got to get that back!!


AZJ

AZJ

What's the name of the book?

Jano

anybody remember the jingle?

"Northwest Orient (BONG - sound of chinese gong) Airlines"

That was always the "tag line" to their commericials. I think the PC crowd ganged up on the use of "Orient" as an afront to asians and that's why it was changed

You know, because the book is at my exwomans house, I don't remember the name!! But its got a 744 on the cover and is a coffee table style book. If I can remember, I'll post it.


AZJ

I remember in the late 70's at least the jingle on television commericals was "Northwest Orient Airlines...The world is going our way!". I also remember they were really cool commercials that even at my very young age at the time made me want to jump on a 747 and see the world

Flight to the Top: How a Home Town Airline Made History--and Keeps on Making It: the Absorbing 60-Year Story of Northwest

by Kenneth D. Ruble

It's a good read--did it twice in high school when my infatutation with NW was in its infancy.

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NORTHWEST ORIENT
Author: Yenne, Bill
Condition: 1st edition, 1986 Very Good+, Very Good+ 4TO, 112 Pgs., B/W,Color Phot Hardcover. The story of Northwest Orient airlines is the story of a dream fulfilled.ISBN:0-86124-289-0
Format: Hardcover / First Edition / Dust
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AZJ, sounds about right?

I have "Flight To The Top" as well. I still see it for sale at some airline memorabilia shows.

A real prize I have from the NWO days is a publicity style photo of 747-100 N601US.
Delivered in 1970 I believe N601US was only recently retired in 2000 or 2001. The photo hangs proudly in my den over my collection of (mostly NW) model planes.

That would be the one! "Flight to the Top." Just when I thought I had every single piece of literature created on the red tails, I stumbled upon this book in the MEM Worldgear Store (outside security in the C connector accross from the second slowest McDonalds in the world, the 1st, being in the B concourse Y) earlier this year. I remember reading it cover to cover one day at the pool. I wish I could help out with the 1986 and beyond years. The book entitled ABC Northwest Airlines by Geoff Jones is a somewhat sad attempt at the modern NW. From misinformation to just plane flat ignorance abou tthe airline, makes the book rather awful. I still bought it though and read it every few months.

My first introduction to NW was the "Look to us, fly with us, Northwest" commercials. The commercial was a mini story about a young blonde girl who travels to Japan. They show her journey on DC9s, DC10s and 747s and then the Japanese family greeting her in assumably Tokyo. The most exciting thing in the commercial was the theme song and the shots of the classic NW meatball paint scheme.

Then there is the Aaron Neville "Some People Just know How to Fly" theme song. And the BB King version too...

I could go on forever regarding Nw...


AZJ