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Northwest Airlines Major Marketing Initiative to Be Webcast

Northwest Airlines Major Marketing Initiative to Be Webcast

 
Old Nov 5, 01, 7:35 am
  #1  
doc
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Northwest Airlines Major Marketing Initiative to Be Webcast

Northwest Airlines Major Marketing Initiative to Be Webcast

NWA will conduct a live audio webcast of its conference call with the financial community to discuss a major new marketing initiative. Tim Griffin, executive vice president marketing and distribution, will conduct the call on Monday, November 5, 2001 at 11 a.m. EDT.

The webcast can be accessed at http://www.ir.nwa.com . The webcast replay will be available through November 12, 2001.

Following this call, a news media call will also be held at noon EDT. Media representatives should call Northwest Media Relations at 612-726-2331 for further details.

For more information media inquires can be directed to Northwest's Media Relations at 612-726-2331 or to Northwest's web site at www.nwa.com .

http://biz.yahoo.com/prnews/011105/hsm008_1.html
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Old Nov 5, 01, 10:01 am
  #2  
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Here it is....

http://biz.yahoo.com/prnews/011105/mnm012_1.html

Northwest Announces New Airfares

Northwest is reducing by 25% its current Every Day Deals fares and shortening the advance purchase requirement for these fares from 21 days to 14 days.

Family & friends. For customers traveling with a companion, this
option offers up to 50% off the original Every Day Deals fares and 35%
from the new Every Day Deals fares announced today. Family & friends
fares will be available for travel six days per week. (Sundays are
excluded). A Saturday night stay and a 14-day advance purchase
requirement are key features of the new companion product.

-- Seven-day stay. For customers staying exactly seven days, this fare
offers up to 40% off the original Every Day Deals fares and 25% from
the new Every Day Deals fares announced today. The seven-day stay fare
requires a 14-day advance purchase. These fares are available for
travel seven days per week.

-- Advance planner. For customers that book 30 days in advance, this
option offers up to 40% off the original Every Day Deals fares and 25%
from the new Every Day Deals fares announced today. A Saturday night
minimum and a 7-day maximum stay are key restrictions of this fare.
Travel is valid six days per week. (Sundays are excluded.)
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Old Nov 5, 01, 10:01 am
  #3  
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Northwest Announces New Airfares

Carrier Provides Consumers with Lower Leisure Fares, Offering More Ways To Save; Introduces New Discount Structure for Contracted Corporate Customers

http://biz.yahoo.com/prnews/011105/mnm012_1.html
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Old Nov 5, 01, 10:01 am
  #4  
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http://www.nwa.com/features/everyday/
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Old Nov 5, 01, 10:05 am
  #5  
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BTW - I couldn't find the savings on a ticket that I've been shopping for.
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Old Nov 5, 01, 10:36 am
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I couldn't see a difference in price either. Do you think they haven't flipped the savings switch yet?

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Old Nov 5, 01, 12:49 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by PG:
I couldn't find the savings on a ticket that I've been shopping for.</font>
From the fine print:
"Discounts apply on select fares to select destinations."

Also, I've just been listening to the webcast. The prices were released at 11:30 a.m. (I assume Central time) and were supposed to be in the system by this afternoon (no exact time specified).




[This message has been edited by Family flyer (edited 11-05-2001).]
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Old Nov 5, 01, 2:50 pm
  #8  
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Northwest offers new leisure, business fares

Northwest Airlines on Monday unveiled a fresh round of leisure and business fares aimed at luring passengers back aboard their planes and bolstering sagging revenues.

NWA said leisure travelers will get domestic fare cuts of up to 25 percent in addition to shorter advanced purchase times and a ``family and friends'' program that gives more discounts for passengers traveling together.

Other leisure fare programs include a seven-day stay discount and an advanced planner for bookings up to 30 days in advance.

For instance, the original everyday one-way fare from New York to San Diego cost $366, compared with $275 for the same route under the new offer.

The Minneapolis-based airline said the new structure also extends a more flexible range of business discounts.

Northwest said it expects the changes to increase annual revenues by 2 percent to 4 percent next year as the fares draw in more passenger traffic.

http://biz.yahoo.com/rf/011105/n05254234_1.html
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Old Nov 5, 01, 3:18 pm
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Not sure how real these "deals" are. A MSP-MIA fare for February is now $125 more than it was this morning...a fare that had held steady for months.
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Old Nov 5, 01, 7:03 pm
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Must be a "SALE!
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Old Nov 5, 01, 7:32 pm
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No, it's a page out of the CO handbook, called "Enhancements"
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Old Nov 5, 01, 8:04 pm
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Ugh, I feel like I've been on a roller coaster.

I was booking Christmas travel on NWA.com under this new promotion, and I saw the fare go from $365 up to $411 while I was entering my personal information and picking seats.

I called NW over the phone. The agent only saw the $411 fare and not the $365. I go ahead and start giving my information over the phone. Meanwhile, the fare at NWA.com continues to go up -- to $577. I confirm that the $411 is locked in. Then, at my request, she looks up the fare to a city one hour away -- which is $352. We retry the original itinerary -- and we're back at $365.

Not bad, considering that the cheapest fare shown on NWA.com had been over $600 only this past weekend.

I got the discount fare that I wanted, but what a ride to get there.

[This message has been edited by bry99 (edited 11-05-2001).]
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Old Nov 5, 01, 8:42 pm
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well, let's see: MSP-SJC was $272 for mid-december w/a saturday stay last week. tonight it's still . . . . .

(wait for it)

. . . . . $272.

is this "new marketing" or something?
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Old Nov 6, 01, 7:19 am
  #14  
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FWIW, it seems that it may possibly work out well for one who is able to not fly on a Sunday but with a Saturday night stay!


---


The airline cut prices on its Every Day Deals fares and reduced the minimum advance-purchase period to 14 days before travel from 21 days. Northwest also offered options to bolster the savings to as much as half, and expanded some business-fare discounts to include companies with travel contracts. Rivals had not matched the moves or were not available to comment.

The changes were in the works before the Sept. 11 hijackings, Northwest said.

http://www.nytimes.com/2001/11/06/bu...rchpv=nytToday

[This message has been edited by doc (edited 11-06-2001).]
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Old Nov 6, 01, 12:37 pm
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True, I hit all the holes on this one. 30-day advance purchase, Saturday night stay, no travel on Sundays, return exactly seven days after departure, none of the typical "blackout" dates. (I should have noted that with an e-cert I have, I could have booked the travel for $318 + $145 on the codeshare segments. Over two tickets, I still saved almost $200.)
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