My Other Car is a Bentley Miles program
 

How do you satisfy the customer who has everything? For luxury brands, that is one of the eternal questions - and one crucial to private aviation in particular. Private aircraft are at the top of the luxury heap; their clients' are the wealthiest people in the world. And perhaps no company has worked harder to cracking the code of how to satisfy the earning elite than Blue Star Jets.

"For a long time the traditional private jet ad had a business man in a suit walking off a plane, but today's customer is not juts a guy in the suit", says Blue Star Jets. "This is a finicky clientele, they move around a lot, they are diverse, and they make you work for their loyalty." To appeal to them and keep their attention, you have to think outside of the box.

Blue Star Jets first caught our eye last year when they rolled out private aviation's first rewards program, allowing customers to receive points for every dollar they spend and can be redeemed at an online store for luxury items such as Bang Olufsen televisions, diamond jewelry, and in-flight massages. Clients with open debit accounts accrue points at a rate of five to one. The program met with success, but left the company in the rather interesting position of figuring out how to further demonstrate its customer appreciation.

Starting this past January, the company has begun gifting their top clients with a Bentley Continental GT.

The program is simple: Put up $1 million on your Blue Star Jets SkyCard and the company will put a Bentley Continental GT in your driveway for a year. "We have a lot of car lovers, and a Bentley is the most luxurious thing besides a private jet so we are giving it to them,"

I dont know any other Miles program that works like this!!!! Contact me if you would like to know more about our SKY CARD Program

Having Martin Sheen as a mechanic is a good start, but I'd also suggest avoiding erroneous apostrophes. However, copying articles verbatim from Car Collector magazine and not crediting the source as per FlyerTalk TOS probably won't impress most clients. http://www.bluestarjets.com/news/car...ifestyles.html

Otherwise, welcome to FT!

Welcome to Flyertalk! Thanks for posting.

One note, though. In the future please provide a quote from an article along with a link, rather than reproducing large parts of copywritten content. Additionally, the most helpful part - the value-added in the post - is often the commentary or summary from the member, rather than the article.

Since our rules do require a link and snippet of an article instead of just the text, I will close this post here.

Regards,
Gary
aka gleff
MilesBuzz moderator