Freddies
 

I just wanted to say congrats to Randy and co on the incredible amount of e-mails and freddie links that I am seeing/receiving from various programs. This is more than I have seen in previous years and shows just how seriously they are all taking these programs.

While many of the airlines have added links for the Freddies to their weekly emails or their web pages, Diners Card has gone to the expense of mailing out postcards to potential voters. I guess that the Freddies are becoming more important to savvy firms because once they are winners, they include it in their advertising campaigns.