Southwest's Rapid Rewards - Doesn't Exist
 

Either that, or it's ranked the #1 FF program in public opinion polls.

"Of course, bargain-hunters can always choose low-cost carriers like Southwest Airlines, which has no first-class cabin or frequent-flier program, so it reaccommodates passengers purely on a first-come, first-serve basis."
http://travel.wsj.com/n/SB969907568685807005-main.html

http://www.flyertalk.com/forum/Forum94/HTML/002551.html

The Wall Street Journal frequently misrepresents Southwest Airlines. Earlier this month, they said Southwest was headquartered in Phoenix.

But the first come, first served bit about reaccommodating is correct. Friends were getting ready to board a HOU-DAL flight last Friday when it was suddenly cancelled due to a mechanical. They had boarding pass numbers 90-91. They didn't get out until 4:20 p.m. (4:00 p.m. flight) even though Southwest runs this route every 30 minutes (and there are 1 or 2 additional flights during that time period as well). All flights until 8:30 p.m. were booked full. Southwest called these passengers as standbys on each of the subsequently departing flights, in the order of their boarding pass number.

Another reason why it pays to check in early with Southwest.

I was on the 4:15 p.m. HOU-DAL the same day. Got out at 4:35 p.m. Needless to say, they weren't happy campers.

Yes, I also wonder why the WSJ can't figure out basic facts about America's Most Valuable Airline.

I caught that Phoenix error (do you think they would mess up UA's or AA's HQ city?), and a few weeks before that, the WSJ ran an informal comparison of FF programs in their Friday section. Again, they omitted SW and retracted the error the following week.

I guess the highbrow editors don't schlep out to Islip very often...