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Window vs. Aisle predicts value of customer

Window vs. Aisle predicts value of customer

Old Jan 23, 21, 12:04 pm
  #1  
exp
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Window vs. Aisle predicts value of customer

But what struck me was his story about “one airline where [he] worked” (which might be Qantas or Virgin Atlantic) where they’d found that aisle versus window preference predicts the value of a customer. Asking a member’s interests, including seating preference, told them straight away what their lifetime value would look like.
https://viewfromthewing.com/your-air...as-a-customer/

Also interesting bit about now NZ rushed to launch a loyalty program in 6 weeks without IT, branding or staff because it heard that Qantas was launching a program.
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Old Jan 23, 21, 1:00 pm
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“Everyone knows this” - that was a good reminder of why I stopped reading Gary’s blog.

Anyway, details in the article would have been nice.

JS - unabashed window seat preferer
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Old Jan 24, 21, 11:24 am
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Does it predict the value of the customer because it predicts the likelihood or unlikelihood of the customer suing because of being hit by a cart?

I am looking for someone on Icelandair 6 July 2019
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Old Jan 24, 21, 11:28 am
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Originally Posted by josephstern View Post
...unabashed window seat preferer
Likewise. Prefer a window seat regardless of Y, J or F. Also, I'm the sort who doesn't have to use the lavatories constantly, and prefer not having to get up umpteen times during a flight.
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Old Jan 24, 21, 12:19 pm
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exp
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Yeah but are you guys a good customer in the eyes of the airlines?
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Old Jan 24, 21, 2:01 pm
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If there is not much to see out of the window (e.g. flying over an ocean) and the flight is long, for a 2-3-2 configuration where the 2 group has no isle access, I will take one of the isle seats in the 3 group. Since I always want isle access, I figure the person in the middle of the 3 group will always climb over the person asleep, giving me a chance to not be awakened.
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Old Jan 24, 21, 11:04 pm
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Originally Posted by exp View Post
Yeah but are you guys a good customer in the eyes of the airlines?
Hard to say overall, but based on my last year of flying, most definitely not.
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