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-   MilesBuzz (https://www.flyertalk.com/forum/milesbuzz-370/)
-   -   rant: why do loyalty programs insist on deactivating accounts? (https://www.flyertalk.com/forum/milesbuzz/1104771-rant-why-do-loyalty-programs-insist-deactivating-accounts.html)

SouthernCross Jul 15, 2010 7:08 am
Originally Posted by free101girl
...one could debate whether they are "loyalty" programs or "rewards" programs. ..
Originally Posted by mia (Post 14293342)
I think they are both, it's a difference in perspective. To the sponsor they are loyalty programs, to us they are rewards.
These programs have also become de facto e-commerce accounts, in addition to loyalty and rewards, used by guests to "purchase product" from a hotel. would amazon or itunes deactivate your account if you didn't make a purchase every 12 months. (i know for a fact that amazon does not close accounts for inactivity.)

i think the hotel industry has yet to recognize this aspect of their programs.


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