$20 BA Fares - Any guesses on total Tix Sold?
Nov 30, 2002, 12:40 pm
#1
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$20 BA Fares - Any guesses on total Tix Sold?
Anybody know what the total "damage" might have been with the ticketing frenzy from last night?
Nov 30, 2002, 12:43 pm
#2
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I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.
Cheers. Dogstar.
Cheers. Dogstar.
Nov 30, 2002, 1:02 pm
#3
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Dogstar:
I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.
Cheers. Dogstar.</font>
I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.
Cheers. Dogstar.</font>
Nov 30, 2002, 1:05 pm
#4
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We should remember, though, that most of these seats would not have been purchased if the fare had not been so low. If the plane goes out with empty seats in WT+, then BA didn't really loose that much (although there will be a loss, because there is no doubt that $20.00 does not cover the cost of catering/ground handling etc. for one passenger).
Nov 30, 2002, 1:17 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by makin'miles:
We should remember, though, that most of these seats would not have been purchased if the fare had not been so low. If the plane goes out with empty seats in WT+, then BA didn't really loose that much (although there will be a loss, because there is no doubt that $20.00 does not cover the cost of catering/ground handling etc. for one passenger).</font>
We should remember, though, that most of these seats would not have been purchased if the fare had not been so low. If the plane goes out with empty seats in WT+, then BA didn't really loose that much (although there will be a loss, because there is no doubt that $20.00 does not cover the cost of catering/ground handling etc. for one passenger).</font>
Nov 30, 2002, 1:18 pm
#7
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The trouble for BA is that the fare probaly doesn't even cover incremental fuel for even a 150 lb pax, I would imagine. If the fare was $200 in WT+, I imagine BA could cover incremental costs and people would stll buy.
Nov 30, 2002, 1:49 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Dogstar:
I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.
Cheers. Dogstar.</font>
I wouldn't call it damage, per se, but rather creative marketing. Excellent exposure & opportunity for many FF'ers & the travelling public to try/refresh themselves with BA's services if they haven't done so in quite some time, myself included.
Cheers. Dogstar.</font>
In any case, after christmas thru end Mar is traditionally a slow month. If you think about it, with so many people (ahem, FTers) taking this BA deal, that probably means more than likely, other carriers to europe might have less sales.
Hmmm...if UA is offering $50 deals to SIN, i'll communte every other day....
Nov 30, 2002, 1:52 pm
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ws8n:
I wonder if the press is aware of this?
In any case, after christmas thru end Mar is traditionally a slow month. If you think about it, with so many people (ahem, FTers) taking this BA deal, that probably means more than likely, other carriers to europe might have less sales.
Hmmm...if UA is offering $50 deals to SIN, i'll communte every other day....
</font>
I wonder if the press is aware of this?
In any case, after christmas thru end Mar is traditionally a slow month. If you think about it, with so many people (ahem, FTers) taking this BA deal, that probably means more than likely, other carriers to europe might have less sales.
Hmmm...if UA is offering $50 deals to SIN, i'll communte every other day....
</font>
Nov 30, 2002, 1:58 pm
#10
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ScottC:
Considering BA's current financial situation I wouldn't call it anything OTHER than damage. This wasn't in their marketing budget nor in their ad budget so with the amount of tickets I guess were sold they probably lost over 1 million dollars.</font>
Considering BA's current financial situation I wouldn't call it anything OTHER than damage. This wasn't in their marketing budget nor in their ad budget so with the amount of tickets I guess were sold they probably lost over 1 million dollars.</font>
). I think it may be more damaging publicly if they or their "agents" don't honour the fare as sold/purchased.Cheers. Dogstar.
Nov 30, 2002, 2:17 pm
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The way the fare basis came up, "TLXSALE8", me thinks this was an intentional event on BA's part. If most of the people who grabbed the fare are frequent travellers, and 15% of the 1,000 book a future regular fare on BA, they probably have no trouble covering their fixed costs of 1,000 tickets.
My guess is the booking engines get $10, so BA made $10 on each ticket. What could the incremental cost of carrying a passenger over the Pond in WT+ cost plus onward to the Continent, maybe $65? If 150 of the 1,000 people book a new pre-tax fare of $700 in the next year their gross revenue would be $105,000. Using my cost guesses, they would spend $55 times 1,000 people on this promo. I suspect 15% of the "winners" will be pleased enough with BA's generosity and service, to give them a new future booking as I describe.
The press will likely give BA all kinds of good (read: free) publicity. The negative stuff that we are seeing people post about, seems to be the fault of the booking engines.
Of course, I could be dead wrong
[This message has been edited by Craig6z (edited 11-30-2002).]
My guess is the booking engines get $10, so BA made $10 on each ticket. What could the incremental cost of carrying a passenger over the Pond in WT+ cost plus onward to the Continent, maybe $65? If 150 of the 1,000 people book a new pre-tax fare of $700 in the next year their gross revenue would be $105,000. Using my cost guesses, they would spend $55 times 1,000 people on this promo. I suspect 15% of the "winners" will be pleased enough with BA's generosity and service, to give them a new future booking as I describe.
The press will likely give BA all kinds of good (read: free) publicity. The negative stuff that we are seeing people post about, seems to be the fault of the booking engines.
Of course, I could be dead wrong
[This message has been edited by Craig6z (edited 11-30-2002).]
Nov 30, 2002, 2:27 pm
#14
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by Craig6z:
The way the fare basis came up, "TLXSALE8", me thinks this was an intentional event on BA's part. </font>
The way the fare basis came up, "TLXSALE8", me thinks this was an intentional event on BA's part. </font>
Craig, I think you forgot the sarcasm smilie... An airline struggling to survive doesn't sell tickets for $20
Let's not joke each other here, this was an error, plain and simple. It probably WAS a sale, just not for $20, a WT+ sale would more likely be around $1200...
Nov 30, 2002, 2:35 pm
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That's why I added the final sentence, Scott. Probably have a 50-50 chance of being right!