WISN TV interview with Mike Brophy
#1
Original Poster
Join Date: Jan 2008
Posts: 3,638
WISN TV interview with Mike Brophy
Another choice quote from Brophy:
"We're holding our own..."
http://www.wisn.com/travelgetaways/19005232/detail.html
"We're holding our own..."
http://www.wisn.com/travelgetaways/19005232/detail.html
#2
Join Date: Feb 2007
Location: MKE
Programs: Midwest Miles, AirTran A+ Rewards
Posts: 1,445
Another choice quote from Brophy:
"We're holding our own..."
http://www.wisn.com/travelgetaways/19005232/detail.html
"We're holding our own..."
http://www.wisn.com/travelgetaways/19005232/detail.html
#3
Join Date: Dec 2007
Posts: 2,412
Brophy says he is encouraged by the "number of advance bookings."
Well, of course he can say that. Without any solid evidence available to the public, how are we to know if that's really the case? I suppose we should give him the benefit of the doubt.
Based on how optimistic he is in this interview, I don't want to hear any more gloom and doom from Midwest. Hopefully they are on track to turn a profit despite the current industry challenges. Maybe that will help them solidify their plans for the future and not turn into a DL feeder, as some on this board mistakenly believe.
Well, of course he can say that. Without any solid evidence available to the public, how are we to know if that's really the case? I suppose we should give him the benefit of the doubt.
Based on how optimistic he is in this interview, I don't want to hear any more gloom and doom from Midwest. Hopefully they are on track to turn a profit despite the current industry challenges. Maybe that will help them solidify their plans for the future and not turn into a DL feeder, as some on this board mistakenly believe.
#4
Join Date: Jan 2007
Location: Chicago
Posts: 1,800
Brophy says he is encouraged by the "number of advance bookings."
Well, of course he can say that. Without any solid evidence available to the public, how are we to know if that's really the case? I suppose we should give him the benefit of the doubt.
Based on how optimistic he is in this interview, I don't want to hear any more gloom and doom from Midwest. Hopefully they are on track to turn a profit despite the current industry challenges. Maybe that will help them solidify their plans for the future and not turn into a DL feeder, as some on this board mistakenly believe.
Well, of course he can say that. Without any solid evidence available to the public, how are we to know if that's really the case? I suppose we should give him the benefit of the doubt.
Based on how optimistic he is in this interview, I don't want to hear any more gloom and doom from Midwest. Hopefully they are on track to turn a profit despite the current industry challenges. Maybe that will help them solidify their plans for the future and not turn into a DL feeder, as some on this board mistakenly believe.
Of course, this doesn't tell us anything about the company's overall profitability. However, considering the state of the economy and the increased competition in Milwaukee this summer, I'd agree with Brophy that Midwest appears to be coping well.
#5
Join Date: Oct 2005
Location: Milwaukee, WI
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Posts: 263
Based on how optimistic he is in this interview, I don't want to hear any more gloom and doom from Midwest. Hopefully they are on track to turn a profit despite the current industry challenges. Maybe that will help them solidify their plans for the future and not turn into a DL feeder, as some on this board mistakenly believe.
#6
Join Date: Feb 2007
Location: MKE
Programs: Midwest Miles, AirTran A+ Rewards
Posts: 1,445
#7
Join Date: Nov 2007
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Posts: 1,925
He can say what he wants, but there are too many events going on that say the opposite, union issues, 717's going away, increased Air Tran competition, DL merger, etc. That is life and it is doom and gloom. There are just too many factors pointing them in the wrong direction.
1) union issues: Fewer union members mean less operating expense.
2) 717s going away: Sheading high cost leases means less operating expense. Plus they get a cash infusion from Republic.
3) increased Air Tran competition. Could be a problem, but some of it Midwest was losing money on anyway. Net gain cutting back unprofitable routes or right sizing routes. Taking the MD-80's out means less operating expense=gain. Other routes could be problematic, but we do not know yet.
4) DL merger: I fail to see how that would adversly affect Midwest since they will have codesharing.
#9
Join Date: Jul 2005
Location: National Capitol Region
Programs: Delta Dirt Medallion,AA,USairways, WN Rapid Rewards, National Emerald Club
Posts: 3,912
There are just too many factors pointing them in the wrong direction. He can say that advance bookings are up but if they are selling all of those seats at cut rate prices, how does that help? Just because the load factors are up does not mean that the revenue per mile is also. Time will tell and we will see who was speculating the correct way. As I have said before, I have enjoyed flying on them almost from their start and wish them well, but at the same time I am a realist and can smell a line of BS a mile away. And I am smelling it now.
Risk and luck are elements in business. Midwest got caught on the wrong side by the high fuel prices. It was very fortuitious that the Republic E-170s became available.
Last edited by hazelrah; Mar 25, 2009 at 10:13 am
#11
Join Date: Dec 2007
Posts: 2,412
In fact, they got so good at delivering bad news that they told us over and over again, in little bits and pieces. Do you remember all of the negative news coverage, and the op-ed from Jay Sorenson in the Journal Sentinel talking about how Midwest was going to fade away and AirTran was going to become our new hometown-ish carrier?
#12
Join Date: Dec 2007
Posts: 2,412
#13
Join Date: Jul 2005
Location: National Capitol Region
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Posts: 3,912
#14
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Location: MSP
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#15
Join Date: Jun 2008
Location: MKE
Posts: 2,161
That still may happen. I've moved my business over to the C concourse and have found it quite enjoyable.