Consequences of disappearing Midwest brand
#1
Original Poster
Join Date: Jan 2008
Posts: 3,638
Consequences of disappearing Midwest brand
There will be many consequences due to the loss of the Midwest Airlines brand.
The first is the changing of the Midwest Airlines Center's name.
http://milwaukee.bizjournals.com/mil...2/daily18.html
What others can we expect?
The first is the changing of the Midwest Airlines Center's name.
http://milwaukee.bizjournals.com/mil...2/daily18.html
What others can we expect?
#5
Join Date: Dec 2002
Location: Pleasant Prairie, WI USA DL FO (until 2/04), NW silver '03, NW gold '04+'05 Plat '06+ (thanks, Leo!), DL SkyClub
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Posts: 2,233
Maybe AirTran needs to step in. Hoaxema sold out Midwest and Bedford sold out Milwaukee. What a piece of work.
#7
Join Date: Oct 2005
Location: Milwaukee, WI
Programs: UA1K MM, LH Senator, HH Plat, Priority Club Gold, UA RCC, Global Entry
Posts: 263
When you think about it, was it really an easy decision either way. If he would have kept the YX brand, he would have irked people in DEN and they thought he sold them out. In some peoples minds, he did and in others he did not.
Now the big question will be what happens in the future. That will truly determine if he sold out on us.
Now the big question will be what happens in the future. That will truly determine if he sold out on us.
#8
Join Date: Sep 2000
Location: Denver, Colorado
Programs: DEN: WN or UA, AA LT Gold, VIA Preference Preferred
Posts: 1,550
The consequence at FT will be the elimination of this forum.
When that happens, I hope that the many insightful Midwest posters here will continue to contribute to the rather barren Frontier forum, instead of retiring with the Midwest name.
When that happens, I hope that the many insightful Midwest posters here will continue to contribute to the rather barren Frontier forum, instead of retiring with the Midwest name.
#9
Join Date: Dec 2002
Location: Pleasant Prairie, WI USA DL FO (until 2/04), NW silver '03, NW gold '04+'05 Plat '06+ (thanks, Leo!), DL SkyClub
Programs: DL Plat/ Million Miler, AS, Hilton, Marriott Bonvoy, Piggly Wiggly Pig Points
Posts: 2,233
#10
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
The Midwest brand died years ago unfortunately. As many on here will point out, this is only the name. The DL partnership is unfortunate but they get a much better deal joining with F9. The YX crews and equipment leaving was decided by previous management. Again, Republic has done nothing but add new jobs since they took over.
#11
FlyerTalk Evangelist
Join Date: May 2006
Location: SEA or BGR, Lower Earth Orbit
Programs: UA 1K
Posts: 17,216
Midwest has been gone since the 717's were toast.
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.
(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.
(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
#12
Join Date: Jun 2009
Programs: UA Premier
Posts: 193
Before someone chimes in with "The 717s were on the way out by the time RAH came to MKE," ask Bedford how much he paid Boeing to break the leases on the last six. Bedford's plan backfired. His bid on F9 was an attempt to drive up the airline's price, hoping WN would pay for the company, helping to repay RAH's financing of F9. He's all smiles, but Bedford is in for challenges that I don't think he has the resources to overcome. An unfavorable (for him) arbitration ruling, combined with WN expansion and UA/FL territorial defense are uncertainties that could cost Bedford A LOT.
Last edited by Pigeye01; Apr 13, 2010 at 11:42 pm
#13
Join Date: Sep 2004
Location: BDL
Programs: NWA Platinum, HHonors Diamond, SPG, YX, AA
Posts: 5,351
Midwest has been gone since the 717's were toast.
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.
(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.
(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
#14
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
Yes, but not before they returned the 717s and put hundreds of YX employees on unemployment. It's still a net loss...
Before someone chimes in with "The 717s were on the way out by the time RAH came to MKE," ask Bedford how much he paid Boeing to break the leases on the last six. Bedford's plan backfired. His bid on F9 was an attempt to drive up the airline's price, hoping WN would pay for the company, helping to repay RAH's financing of F9. He's all smiles, but Bedford is in for challenges that I don't think he has the resources to overcome. An unfavorable (for him) arbitration ruling, combined with WN expansion and UA/FL territorial defense are uncertainties that could cost Bedford A LOT.
Before someone chimes in with "The 717s were on the way out by the time RAH came to MKE," ask Bedford how much he paid Boeing to break the leases on the last six. Bedford's plan backfired. His bid on F9 was an attempt to drive up the airline's price, hoping WN would pay for the company, helping to repay RAH's financing of F9. He's all smiles, but Bedford is in for challenges that I don't think he has the resources to overcome. An unfavorable (for him) arbitration ruling, combined with WN expansion and UA/FL territorial defense are uncertainties that could cost Bedford A LOT.