Consequences of disappearing Midwest brand

Old Apr 13, 10, 11:47 am
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Consequences of disappearing Midwest brand

There will be many consequences due to the loss of the Midwest Airlines brand.

The first is the changing of the Midwest Airlines Center's name.

http://milwaukee.bizjournals.com/mil...2/daily18.html

What others can we expect?
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Old Apr 13, 10, 12:43 pm
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- sponsorships of local sports teams (including signage)
- sponsorship of (and exhibit area at) Summerfest
- Midwest "lounge" area at the Bradley Center
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Old Apr 13, 10, 12:56 pm
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What about the bake-at-home cookies?

"Frontier Airlines Chocolate Chip Cookies" just not have the same ring to it.
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Old Apr 13, 10, 12:57 pm
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I would expect Bedford to be a good corporate citizen and continue the many sponsorships that bear the Midwest name.

He is keenly aware should he back away, AirTran might be more than willing to replace the Midwest name.
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Old Apr 13, 10, 1:09 pm
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Maybe AirTran needs to step in. Hoaxema sold out Midwest and Bedford sold out Milwaukee. What a piece of work.
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Old Apr 13, 10, 2:16 pm
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Originally Posted by Dick Ginkowski View Post
Hoaxema sold out Midwest and Bedford sold out Milwaukee. What a piece of work.
How exactly has Bedford sold out Milwaukee?
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Old Apr 13, 10, 2:23 pm
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Originally Posted by BlueHorseShoe2000 View Post
How exactly has Bedford sold out Milwaukee?
When you think about it, was it really an easy decision either way. If he would have kept the YX brand, he would have irked people in DEN and they thought he sold them out. In some peoples minds, he did and in others he did not.

Now the big question will be what happens in the future. That will truly determine if he sold out on us.
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Old Apr 13, 10, 4:38 pm
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The consequence at FT will be the elimination of this forum.

When that happens, I hope that the many insightful Midwest posters here will continue to contribute to the rather barren Frontier forum, instead of retiring with the Midwest name.
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Old Apr 13, 10, 8:12 pm
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Originally Posted by BlueHorseShoe2000 View Post
How exactly has Bedford sold out Milwaukee?
Elimination of the hometown airline brand, DL partnership, YX crews and equipment...need I go on?
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Old Apr 13, 10, 9:54 pm
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Originally Posted by Dick Ginkowski View Post
Elimination of the hometown airline brand, DL partnership, YX crews and equipment...need I go on?
The Midwest brand died years ago unfortunately. As many on here will point out, this is only the name. The DL partnership is unfortunate but they get a much better deal joining with F9. The YX crews and equipment leaving was decided by previous management. Again, Republic has done nothing but add new jobs since they took over.
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Old Apr 13, 10, 10:14 pm
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Midwest has been gone since the 717's were toast.
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.

(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
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Old Apr 13, 10, 10:58 pm
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Originally Posted by MikeFromMKE View Post
Again, Republic has done nothing but add new jobs since they took over.
Yes, but not before they returned the 717s and put hundreds of YX employees on unemployment. It's still a net loss...

Before someone chimes in with "The 717s were on the way out by the time RAH came to MKE," ask Bedford how much he paid Boeing to break the leases on the last six. Bedford's plan backfired. His bid on F9 was an attempt to drive up the airline's price, hoping WN would pay for the company, helping to repay RAH's financing of F9. He's all smiles, but Bedford is in for challenges that I don't think he has the resources to overcome. An unfavorable (for him) arbitration ruling, combined with WN expansion and UA/FL territorial defense are uncertainties that could cost Bedford A LOT.

Last edited by Pigeye01; Apr 13, 10 at 11:42 pm
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Old Apr 14, 10, 6:46 am
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Originally Posted by WIRunner View Post
Midwest has been gone since the 717's were toast.
They started to die when the 2x2 seating went away.
Midwest was basically like any regional airline that was being flown by a Republic crew.
Yesterday Midwest was just a paint job. Today its a fading paint job. Tomorrow it will be gone, and all will be better off.

(BTW, Midwest Chocolate Chip Cookies would have a good ring to it, and would bring the thoughts of good ol' midwestern home cooking.)
There's no reason to keep the Midwest name. The airline no longer reflects what the Midwest name was built on. (and hasn't been for some time)
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Old Apr 14, 10, 9:47 am
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Originally Posted by Pigeye01 View Post
Yes, but not before they returned the 717s and put hundreds of YX employees on unemployment. It's still a net loss...

Before someone chimes in with "The 717s were on the way out by the time RAH came to MKE," ask Bedford how much he paid Boeing to break the leases on the last six. Bedford's plan backfired. His bid on F9 was an attempt to drive up the airline's price, hoping WN would pay for the company, helping to repay RAH's financing of F9. He's all smiles, but Bedford is in for challenges that I don't think he has the resources to overcome. An unfavorable (for him) arbitration ruling, combined with WN expansion and UA/FL territorial defense are uncertainties that could cost Bedford A LOT.
Uhh Republic would have gotten their loan back no matter the price WN paid. Republic was in it to win it, otherwise they would have just let WN take it. They aren't in a position to just take back all of the YX crews until they can get all of their labor issues figured out. Then they have to be trained to fly the aircraft in the fleet. If it was something that could happen overnight I'm sure Bedford would love to get it taken care of and employ everyone, but that isn't how the world works.
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Old Apr 14, 10, 10:30 am
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Denver and Milwaukee seem to be merging everything these days.

Whats next, the Denver Mattress Company and Colders
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