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MostlyAir Apr 14, 2010 10:35 am


Originally Posted by mke9499 (Post 13769654)
+1

I am beginning to see the further "harmonization" - I received a Frontier e-mail announcing a fare sale, which interestingly enough seems to match with the sale from Midwest. I don't believe the fares yet match across the board, though.

There is one pricing department between MKE and DEN so the prices will be reflected as the same because the same department is doing both.

mke9499 Apr 14, 2010 10:47 am


Originally Posted by MostlyAir (Post 13769859)
There is one pricing department between MKE and DEN so the prices will be reflected as the same because the same department is doing both.

Clarification - Frontier codeshare flights do not price out the same as when purchased on Midwest site, and vice-versa.

newsmanhoss Apr 14, 2010 10:57 am

One observation on the new branding campaign. Both the online and print ads show an E-Jet dated February 23, 2003. They should have used a 717 t-tail instead, because that's when they took delivery of them. They didn't have any Embraers in 2003.

Minor point, I know.

The media is often rightly criticized for using the wrong images for various airlines/aircraft types. Now, we have a case where the actual airline is using an incorrect image.

MostlyAir Apr 14, 2010 11:21 am


Originally Posted by mke9499 (Post 13769954)
Clarification - Frontier codeshare flights do not price out the same as when purchased on Midwest site, and vice-versa.

That may be because of roundtrip pricing on the Midwest side. However the statement is still true that it is the same group of people.

BradWI Apr 14, 2010 1:08 pm

I was almost expecting a full page ad from AirTran in the JS today proclaiming themselves as "Milwaukee's new hometown airline".

MostlyAir Apr 14, 2010 1:59 pm


Originally Posted by BradWI (Post 13770958)
I was almost expecting a full page ad from AirTran in the JS today proclaiming themselves as "Milwaukee's new hometown airline".

Seems that Frontier got that with free advertising, because the image below is what ended up on the front page.

http://media.journalinteractive.com/...er041410g1.jpg

flyYX Apr 14, 2010 2:05 pm


Originally Posted by newsmanhoss (Post 13770037)
One observation on the new branding campaign. Both the online and print ads show an E-Jet dated February 23, 2003. They should have used a 717 t-tail instead, because that's when they took delivery of them. They didn't have any Embraers in 2003.

Minor point, I know.

The media is often rightly criticized for using the wrong images for various airlines/aircraft types. Now, we have a case where the actual airline is using an incorrect image.

I found an online publication that used a picture of a plane that belonged to an Egyptian Airline called Midwest. LOL

knope2001 Apr 14, 2010 6:48 pm


Originally Posted by newsmanhoss (Post 13770037)
One observation on the new branding campaign. Both the online and print ads show an E-Jet dated February 23, 2003. They should have used a 717 t-tail instead, because that's when they took delivery of them. They didn't have any Embraers in 2003.

Good catch…details do count! They got the DC9 right as N300ME was one of the originals.

I like the ad copy of the print ad which showed the tails. I don’t think I could have written it any better. I love that they hearkened back to1984. For those who have not seen it:


Tales of Your Hometown Airline.

A New Chapter Begins

Many of our customers still call us “Midwest Express.”
That was our name in 1984 when we first took off from Milwaukee with just a few planes to a few cities. By the time we shortened our name to “Midwest” in 2003, we flew every day to dozens of destinations and enjoyed wide recognition for the care we provided to our customers. Now a new chapter begins as we become one airline with Frontier Airlines, offering Milwaukee more flights to more places than anyone else. Now, as Frontier we’ll offer you new enhancements like in-flight live television on longer trips. And of course you can expect a chocolate chip cookie onboard. Today you can book your travel at either midwestairlines.com or frontierairlines.com. For any questions you may have, just visit frontiermidwest.com. To new and long-time passengers in our hometown we say, as we’ve said for so many years, welcome aboard.

Aircraft tail choice glitch aside, a very fine ad IMHO.

RSVP Apr 14, 2010 6:57 pm


Originally Posted by MostlyAir (Post 13770215)
That may be because of roundtrip pricing on the Midwest side. However the statement is still true that it is the same group of people.

For those of us that have travel booked later in the year. Will we retain our seat assignments? I know some Frontier fare classes do not assign seats until departure.

knope2001 Apr 14, 2010 7:44 pm


Originally Posted by BlueHorseShoe2000 (Post 13769539)
'Hoss and I commented on this yesterday when we say the editor for The Business Journal talking to Jim Reichart.

We were afraid that if you attended the brand announcement we may have had to break-up a fight in the parking lot, LOL!

Yikes! No worries...I'm not that type. Believe it or not!

MostlyAir Apr 14, 2010 9:17 pm


Originally Posted by RSVP (Post 13773265)
For those of us that have travel booked later in the year. Will we retain our seat assignments? I know some Frontier fare classes do not assign seats until departure.

Yes your seat should be safe.

WIRunner Apr 14, 2010 9:30 pm


Originally Posted by mke9499 (Post 13768192)
The reason why there are no cows on the tails of Frontier aircraft...

http://www.youtube.com/watch?v=oyZYi7WZz-U


LOL

That was
AWESOME!

There's not much else to WI other than badgers, eagles, and cows. You could argue the Green Bay Phoenix, but i'm not sure you'd want to put that on an airplane.

knope2001 Apr 15, 2010 5:20 am


Originally Posted by WIRunner (Post 13774044)
There's not much else to WI other than badgers, eagles, and cows. You could argue the Green Bay Phoenix, but i'm not sure you'd want to put that on an airplane.

Might be a surprise to some, but Wisconsin has numerous bison, caribou, wolves, elk, cougars and moose but settlers eventually killed or drove out pretty much all of them in the 1800's and early 1900's. Some of these have been reintroduced or returned in limited numbers, but Frontier already has those critters anyway.

knope2001 Apr 15, 2010 8:46 pm

Here are the top ten F9/YX stations in traffic as of February 2010. (I used February 2009 for PHX because they don't have detailed stats, but that shouldn't change their ranking too much either way.

Included in this ranking are
--Feb 2010 passengers
--peak daily operations (O+D) planned for summer 2010 (not February)
--total nonstop markets, including seasonal ones
--market share at that airport
--rank (when ranked 5th or higher)


1. Denver
775,969 feb passengers
332 peak daily operations
61 nonstop destinations
23.1% share
rank #2

2. Milwaukee
225,599 feb passengers
202 peak daily operations
36 nonstop destinations
33.7% share
rank #1

3. Kansas City
59,366 feb passengers
46 peak daily operations
13 nonstop destinations
9.1% share
rank #4

4. Phoenix
45,403 feb passengers
10 peak daily operations (obvious scaled back from february)
2 nonstop destinations
1.6% share

5. Las Vegas
45,318 feb passengers
16 peak daily operations
2 nonstop destinatinos
1.6% share

6. Los Angeles
43.641 feb passengers
18 peak daily operations
3 nonstop destinations
1.1% share

7. Washington DCA
37,001 feb passengers
24 peak daily operations
4 nonstop destinations
3.6% share

8. Dallas/Fort Worth
36,101 feb passengers
20 peak daily operations
2 nonstop destinations
0.9% share

9. Omaha
32,973 feb passengers
22 peak daily operations
5 nonstop destinations
11.2% share
rank #5

10. Minneapolis/St Paul
32,806 feb passengers
10 peak daily operations
1.5% share

mke9499 Apr 16, 2010 8:30 am

I may have missed this issue being addressed, so I apologize if it was previously discussed.

With the integration of Midwest and Frontier, how will flights price out?

Midwest now prices the lowest available fare, which includes advance seat assignment; Frontier offers three purchase options, with their lowest fare (Economy) matching YX in cost, but not providing advance seat assignment.


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